Mid-autumn festival planning activity theme

Mid-Autumn Festival Day Planning Activity Theme (7 articles)

Mid-Autumn Festival to the moon's round sign of reunion, in order to support the homesickness, homesickness for relatives, pray for a good harvest, happiness, become colorful, precious cultural heritage. Below I have organized the Mid-Autumn Festival Day planning activities theme, I hope you like it!

Mid-Autumn Festival Day Planning Activity Theme 1

With the arrival of the Mid-Autumn Festival, a traditional Chinese festival, many businesses aiming at the Mid-Autumn Festival business opportunities, around the moon cakes and other Mid-Autumn Festival gifts to do full article. We are based on the "___" this ___ enterprise, seize the Mid-Autumn Festival this favorable opportunity, trying to achieve the development of new forms of brand moon cake promotion, the development of this promotional planning design.

First, the promotional objectives:

1. Mid-autumn mooncake consumption to drive the sales of the store, the image of the store to activate the sales of mooncakes. Reunion moon, reunion love, "___ moon cake" sent home.

2, through the Mid-Autumn Ambassador gift-giving good words and deeds to infect customers, enhance the corporate image.

3. Provide convenience for customers and attract more customer base.

4, to convey emotions for customers.

5, this activity is basic, can be extended to other festivals to use, such as Christmas or New Year's Day.

6. Increase the means of competition and make a difference.

Second, the commodity promotion environment analysis:

(a) Macro market factors have a great impact on the enterprise, and this influence factors can not be controlled by the enterprise. Enterprises can only study the macro-environment and its changes, looking for opportunities in their favor, in order to occupy the market and obtain greater economic benefits.

Macro-environmental factors are:

1. Demographic factors: Mid-Autumn Festival, family reunion, consumers are more concentrated, which is conducive to the promotion of goods.

2. Economic factors: at the time of the financial crisis, to stimulate domestic demand, stimulate consumption.

3. Social and natural factors: the Chinese people attach importance to this traditional festival, driven by the cultural flavor, also set off a consumer storm.

(b) "The customer is God", only our promotional products to meet the needs of consumers, to win the trust of consumers, in order to Mid-Autumn Festival, family reunion, "___ mooncake" to bring you happiness and contentment.

1. Consumer behavior and psychology: the Mid-Autumn Festival twice think of relatives; family reunion over the Mid-Autumn Festival. Mid-autumn gift-giving, relatives and friends visit and other consumer behavior, consumers in the consumer process for product selection has its own psychology, promotions to seize the consumer psychology of reasonable promotions.

2. Consumers need the level of service: In the relatively competitive mid-autumn mooncake market, the consumer pursuit of good quality products at low prices, ___ mooncake old has a variety of market advantages. Meet the need to improve the level of service.

3. Consumer purchasing power analysis: consumers seek to meet their needs and inexpensive goods, our promotion based on low price, high quality, really bring benefits to customers, but also adapted to the purchasing power of customers.

4. Consumer consumption environment analysis: consumers in the many moon cake promotions, the choice is wide, we will limit the promotional process to improve the promotional environment, improve the quality of service, is the consumer in the promotion of a real win-win situation.

(C) The modern society is a competitive society, "Mid-Autumn Festival moon cake" competition will be more intense, only to defeat the competitors, in order to make our "___ moon cake" have a greater sales volume, to obtain greater profits.

1. Competitor's strategy: in the same period, the use of a variety of ways to promote, such as shopping malls promotions, supermarket promotions, and other products tied together to promote.

2. Competitor's goal: to further expand the brand effect and increase sales profits.

3. Advantages and disadvantages of the competitors: the advantage is to expand a wide range; disadvantage is a single means, high cost, transportation inconvenience.

4. Competitor's response mode: there is a complete service organization, effective cooperation of various departments, can meet the needs of consumers in a timely manner, and accept consumer feedback.

(D) Internal environment analysis

1. Resources: the ability to liaise with manufacturers in a timely manner with the source of goods, will not cause the accumulation of goods or off-sale.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork and diversified means of service.

3. Logistics output input: easy transportation, basic "zero inventory.

4. Production operation: assembly line operation, quality assurance, efficient production.

Third, advertising analysis:

1. Advertising objectives: through large-scale advertising, to achieve the realization of promotional activities and extensive.

2. Advertising cost: 1000 yuan

3. Advertising message: publicize the brand, improve influence, expand sales channels and increase sales.

4. Advertising media: newspapers and leaflets

5. Evaluation of advertising effect: to achieve the purpose of promotion during the festival, to establish ___ brand awareness in the minds of consumers; to further publicize the ___ old corporate culture!

Fourth, the activities:

1, time: x month x - the day before the Mid-Autumn Festival

2, location: the activities are limited to Huizhou ___ city

3, the activities of the preparations: 1, to arrange for a certain amount of transport trucks with the "Mid-Autumn Festival ambassadors.

2, the driver must be familiar with the urban driving routes, the requirement to minimize the time consumption in the delivery process, improve the delivery efficiency.

3. The "Mid-Autumn Ambassadors" will be educated on language and movement, and learn how to deal with problems.

4. Improve the selling price of mooncakes to maximize the overall profit.

5, contact card dealers, buy a certain number of beautiful cards, according to the object of the gift of different cards can be categorized, such as: Valentine's card, loved ones card, friend card, and so on.

4, the activities of the promotion: in the activities of the implementation of a week or so before the posters in the mall to publicize the activities, but also through the newspaper, radio and other ways to strengthen the breadth of publicity. But to carry out a certain costing can be implemented. Publicity should try to achieve the language simple and easy to understand, and the need for special circumstances necessary to explain.

V. Notes:

1, the customer to buy gifts according to their requirements for packaging, and ask and register the request for delivery of the detailed address and delivery time period, to allow customers to provide their contact phone number and the recipient's contact phone number in order to facilitate the gift can be contacted when there are special circumstances.

2, "Mid-Autumn Ambassador" of the words and deeds on behalf of the honor of the mall, must be "ambassadors" for strict selection, image and language affinity must be good, and for possible problems must be on The "ambassadors" must be educated about the problems that may be encountered.

3, in order to avoid some problems, the delivery of this activity can only be limited to the mid-autumn gifts, can not involve cash, in the packaging must be checked on the gift, there can not be cash.

4, due to the possibility of customer refusal, etc., in the event of publicity should be explained, and explain that the occurrence of this situation shopping malls to return the original gift contact with the customer.

5, there is a refusal to accept or the customer is not in the case, the "ambassador" must contact the person in charge of the shopping mall as soon as possible, informed of the situation to continue with the next task, by the mall staff to contact the customer or the recipient of the gift to inquire about the solution.

6, the gift must be sent to the mall for the products purchased, the buyer must leave a real contact number and name, such as the number left in error caused by the return of the goods can not be returned to the mall after 7 days have the right to deal with this point should be in the publicity or activities carried out to explain.

7, the card in the self-written gift is the customer for the recipient of the most sincere wishes, is the emotion of the frank disclosure, so the selection of the card must pay attention to the appearance of its fine and inside the text of the connotation. If the price of moon cakes to do adjustments, the card can also be changed to calendars, of course, inside the mall to have the relevant introduction. Do publicity.

Mid-Autumn Festival planning activity theme 2

First, the purpose of the activity:

Mid-Autumn Festival is an important traditional festival in our country, the Mid-Autumn Festival's greatest significance and the main theme of the "reunion". Reunion and harmony are closely linked, reunion is not only the external form, but also the inner harmony and communication. In order to fully explore the connotation of traditional festivals, carry forward the motherland's excellent culture, inspire the patriotism of the majority of teachers and students, and in the Mid-Autumn Festival to inspire students to familiarize themselves with the classics, reciting the classics, love of the classics, close to the classics, the brigade department in the Mid-Autumn Festival, before and after the organization of the "full moon and the country round, the inheritance of the classics," the theme of the activities.

Second, the theme of the activities:

The moon is full, the inheritance of the classics

Third, the time of the activities:

September 21 - October 10

Fourth, the content of the activities:

(a) Mid-Autumn Festival read the moon

1, (September 24) - "But the moon is not the same as the moon", "But the moon is not the same as the moon", "But the moon is not the same as the moon. Day) - "Wish for a long time, thousands of miles of **** Canyuanjuan". Tell students about the origin of the Mid-Autumn Festival, and advocate every student to do during the festival "family circle" - to help mom and dad to do what they can; "people circle" - to the people who can not be reunited. -- to send a holiday blessing text message to their relatives in distant places where they can not be reunited; "national round" - for the motherland's prosperity and strength, early unification of the strong will.

2, (September 24 - September 28) to collect and Mid-Autumn Festival-related, poems, books, morning assembly class of each class to carry out related activities.

(B) Mid-Autumn Festival memory

1, (September 24 - September 28) the squadron organized students to collect the origin of the Mid-Autumn Festival festival, traditional folklore, anecdotes, poems and quotes of information, displayed in the classroom setup and the "characteristics of the plate The first thing you need to do is to write down your blessings on the "heart".

3, (September 28) each squadron held a Mid-Autumn Poetry Festival, the theme of "inheritance of the classics chanting Mid-Autumn". Collecting and reciting classic poems about the Mid-Autumn Festival, in the process of tasting mooncakes and reciting ancient poems, we will realize the happiness of reunion and harmony, and enhance the friendship between students.

(C) Mid-Autumn Festival:

1, to carry out a "carry forward the virtues of the Mid-Autumn Festival" parent-child interactive activities, encouraging students to make a Mid-Autumn Festival for their parents, to help their elders to do chores, and with their families to taste the mooncake, enjoy the moon, and understand the happiness of the reunion of the family. (First and second grades)

2, "Happy Experience Warm Mid-Autumn Festival" volunteer activities, students use the Mid-Autumn Festival holiday to send mooncakes to elders to send warmth, and write down the experience. (Third and fourth grades)

3, "full moon painting Mid-Autumn Festival": the fifth grade holiday to complete a "Mid-Autumn Festival" as the theme of the holiday tabloid; sixth grade holiday to complete a "classical recitation" holiday tabloid. The sixth grade will complete a holiday tabloid with the theme of "Classical Recitation" during the holidays. (Each squadron submitted 5 copies).

V. Purpose of the event:

On the occasion of the arrival of the new, the appreciation party as a platform for communication, in watching the quality of cultural performances with customers to develop good communication and exchange, by the Mid-Autumn Festival reunion, to create a kind of CCB and the customer family into a cordial, to enhance customer satisfaction, to enhance the bank's brand image and social influence.

6, participants:

1, VIP customers more than 450

2, leaders and staff

3, media reporters

7, the activities:

1, watch the professional groups of the cultural and artistic performances (invited to professional performing groups to perform in a certain specification and artistic taste of the variety of evening shows, the program requirements) With reasonable, elegant and popular **** appreciation, active atmosphere, customer interaction arrangements).

2, our bank staff performance 1, show singing "grateful heart", all outlets responsible for the performance, to express their gratitude to customers, interspersed with a person's true feelings of confession, with real examples of memorable moments with customers, the scene to the customer flowers, to express their gratitude to customers.

3, customer participation program (the whole field to participate in interactive games, give participation prizes)

4, interspersed with lucky draws, set the special prize of 1, 4 first prize, second prize of 8, third prize of 20, were equipped with different standards of prizes 5, outside the entrance to the mouth of the layout of the cold food, anti-positioning of mooncakes, fruits, to foil the festive atmosphere.

VIII. Pre-preparation:

1, internal organization: text class: leadership speech, host crosstalk, invitations, publicity folders and so on. Objects category: more than 10 game gifts, 10 love gifts, 36 raffle prizes, drinking water, raffle boxes, patting music, raffle details arrangements. Personnel: program performers, service personnel, organization and coordination personnel.

2, external contact: the event venue: time, location, cost, sound and lighting equipment, venue layout, personnel preparation.

Program preparation: the invitation of the performing groups, conditions and costs of coordination, news media: television newspapers 2 reporters, 1 photographer and cameraman contact.

Nine, countdown arrangements: countdown arrangements:

1, 2 weeks in advance to set the event venue.

2, 2 weeks in advance to determine the list of customer personnel and send out invitations.

3, 2 weeks in advance to do a good job performing groups and program arrangements.

4, 1 week in advance to do a good job of the leadership speech, the host crosstalk and so on.

5, 1 week in advance of the gifts, gifts and prizes ready in place.

6, 1 day in advance to set up the event site (including outdoor and indoor banners, flowers, stage sound debugging work, etc.).

X. Cost budget

__

Mid-Autumn Festival planning activity theme 4

I. Activity theme:

Strong Mid-Autumn Festival, love Tianhua.

Second, the significance of the activities:

Enrich the campus cultural life of the five (4) students, through the activities, so that everyone experience the charm of the Mid-Autumn Festival culture, while enhancing class cohesion!

Third, the object of the activity:

Five (4) class students and teachers.

Fourth, the activity time:

September 13, 1:00-2:00 pm.

V: Activity Arrangements:

1. Pre-preparation: Before September 12, prepare 60 lanterns, 240 riddle strips, activity prizes, activity posters, activity host script.

2, pre-publicity: September 12, in the classroom to do a good job of publicity, so that students go home to consult the information about the Mid-Autumn Festival, to understand how to guess the riddles.

3, site layout: September 13 at noon by the parents set up the site, hanging lanterns and riddles, ready to cash prize area.

4, the flow of activities:

(1), first of all, about the Mid-Autumn Festival knowledge of the "prize quiz", the prize is a book;

(2), "prize quiz" is carried out, the beginning of the "guess the riddle". "Guess the lantern riddle" activities;

(3), "guess the lantern riddle" after the end of the activity with the lantern to each student and teacher a souvenir;

5, "Guess the lantern riddle "

(1), if you know the answer to the riddle, you can tear off the riddle, the answer will be written on the riddle paper, and to the riddle redemption area to the staff, if the answer is correct, you can exchange the exquisite prizes;

(2), if the answer is incorrect, then the staff and then posted back to the lantern to continue to guess.

(3), you can't tear the puzzle down before thinking of the answer, only if you know the answer can you tear the puzzle down and write it on the paper before redeeming the prize!

(4), you can accumulate the answers to the riddles to freely redeem prizes, prizes redeemed until the end.

(5), after the end of the activity, each participant in the activity to give a small lantern, to the prize redemption area to receive.

6. Prizes:

1 correct answer to the riddle can be redeemed prizes: automatic pencil or eraser sassafras

2 correct answers to the riddle can be redeemed prizes: triangle set or diary

3 correct answers to the riddle can be redeemed prizes: beautiful notebook

4 correct answers to the riddle can be redeemed prizes: color pencil drawing set or 24-color watercolor pencils

6 correct answers to the riddle can be redeemed prizes: color pencil drawing set or 24-color watercolor pencils

6 correct answers to the riddles can be redeemed prizes: socks handmade dolls or 3D puzzles

Mid-Autumn Festival Planning Activity Theme 5

I. Purpose of the activity

To activate the festive atmosphere, to enrich the staff's spare time life, and to enhance the cohesion of the staff and the sense of belonging; to stimulate the staff's sense of gratitude and sense of honor, for their own sake, for the company, and to put in the work with more effort and a sense of value;

Second, the theme of the event

Third, the time of the event

___ month 20___ 13:30 - 17:30

Fourth, the location of the event

the entire company area

Fifth, the activities of the staff

All employees of the company <

VI. Activity Forms

Stage Area: Set up a stage in a suitable location on the lawn (see the environmental layout) for the opening ceremony of the garden party;

Game Area: Set up all kinds of interactive games (***18);

VII. Activity Organizations

General Planning:___

Activity Planner:___

Activity Coordination:___, ___, ___, ___ and ___

Site organization: all members of the Ministry of Human Resources

Mid-Autumn Festival Day Planning Activity Theme 6

I. Purpose of the activity:

Through a variety of forms and colorful activities, let the students get close to the Mid-Autumn Festival, feel the Mid-Autumn Festival homesickness and bless the reunion of the good feelings, heritage of the traditional culture of the Chinese nation, cultivate a good quality of the national culture of the students, and stimulate the sense of national pride of the students.

Second, the activity time:

September 5 - September 8

Third, the activities:

1, the Mid-Autumn Festival moon know how much. Let students collect knowledge, pictures, etc. about the origin, customs, and food of the Mid-Autumn Festival, and approach the Mid-Autumn culture in exchanges, discussions, and displays.

2. Appreciate the moon, taste the moon and talk about mooncakes. On the night of the Mid-Autumn Moon Festival, with grandparents and parents to enjoy the moon and taste mooncakes, three generations from the varieties, flavors, prices, packaging and other aspects of the words, compared to the mooncakes of their childhood.

3, Thanksgiving Festival to send blessings. (Grade 1) Mid-Autumn Festival to make a beautiful love card, write a blessing words, to their closest people, to convey gratitude and blessings.

4, trace the roots of the word Mid-Autumn Festival. (Grade 2 and 3) Collect stories, poems and books related to the Mid-Autumn Festival and make a Mid-Autumn Festival tabloid (A4).

5. *** Build a green home. (Grades 4, 5 and 6) The over-packaging of mooncake boxes wastes valuable wood, paper and metal materials. In order to reduce environmental pollution and make good use of resources, the initiative is for the players to make smart use of mooncake boxes and carry out a small production of turning waste into treasure.

Mid-Autumn Festival Day Planning Activity Theme Part 7

I. Purpose of the activity:

To enrich the amateur cultural life of the villagers, and constantly improve the level of community culture and villagers' environmental awareness and civilization, and strengthen the construction of the rural public **** cultural service system.

Second, time:

September 22, 20__ 2:30 p.m.

Third, location:

___ Community Happiness Square

Fourth, the principle of:

adhere to the "community-sponsored, social co-sponsored, civilized and healthy, celebratory and peaceful, close to the masses, rich in content, enhance the taste, form characteristics" principle.

V. Forms:

Combined with the Chengdu cultural sector organized by the township arts tour, combined with the township arts team rehearsal program *** with the show, while combining the township employment services, do a good job of Foxconn recruitment publicity.

Six, the organizer:

Linji Township People's Government

Seven, the contractor:

Linji Cultural Station

Eight, the participants:

Linji Township Government part of the staff and the villages (communities) "four cadres"

Nine, invite the media:

Qionglai TV, Qionglai Today

Ten, the activities of the agenda:

1, Linji Township, the leadership of the speech

2, square cultural performances.

3, Foxconn recruitment for publicity

Ten, the relevant departments responsibilities

(a) Linji Township Party and Government Office

Publicity banner production, sound

Responsible for the arrangement of the podium setup

(b) Linji Township Literature and Arts Team

Responsible for the program, performance

(c) Linji Township, Huangmiao Community

Responsible for the health of Huangmiao Community Square

(D) Linji Town Police Station

Responsible for the safety of the activity area

(E) Linji Town Cultural Station

Responsible for organizing and coordinating the work during the activity period, to ensure that the activity runs smoothly

(F) Linji Town Culture Station

Responsible for the organization and coordination of the activity period.