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Public relations activities planning

Public relations activities planning

Public relations activities planning

Part 1

I. Background

Although there are a lot of cafeterias in our school, the pressure to supply so many students is still a little big, showing a state of oversupply. So whenever the meal time, the order of the cafeteria presents a chaotic state, as if the chaos has become a matter of course, the crowded crowd to the outside world to bring a very bad influence. This bad atmosphere makes the school's organizational image tattered and greatly reduces the public's evaluation of the school. So it is necessary to bring order back to the cafeteria.

Second, the purpose

In order to shape the school's external good image of the organization, to improve the quality of our university students, and effectively follow the school's "three do" concept of nurturing, start from the side of the beginning, from the cafeteria, so that the order of the cafeteria to return to the order of the small things to enhance the school's popularity, reputation and reputation. To enhance the school's popularity, reputation and harmony. Special planning for this "orderly order you and his" activities.

Through this activity to let students realize the importance of consciously abide by the order, do not be evil, do not be good and do not do. Correct some of the school's bad habits, in a correct self-positioning in the public's high evaluation.

Three, activity time and place

Location: a certain college

Time: March 20xx, taking into account the upcoming review of the final exams and winter vacation, in order not to affect the exams, the activity is scheduled for the beginning of the next semester after the opening of the school.

Fourth, the need for resources

This activity requires some human and material resources. Human resources: school leaders, school logistics department, school broadcasting station, school reporters station school student union local city TV station and the city daily newspaper related staff material resources: related funds, the campus playground

V. Activities

1, in the March 1 to 7, by the school broadcasting station to report on the cafeteria order chaos related situations, and Cite some examples, and its bad influence on everyone, on our school, to establish a sense of ownership, over a period of seven days of related reports, I believe that we more or less will remember some.

2, in the same time period, the school reporter station randomly interviewed students on campus, to understand the views of the cafeteria chaos order, listen to their voices. And contact the student work office, write some related reports published in the school newspaper, vigorously promote and advocate everyone consciously abide by the discipline, tree civilized new style.

3, March 7, when everyone's attention in these seven days was focused on this matter, by the school leadership, issued a message on the order of the cafeteria to return to order, and let the counselor to convey the core idea, at this time, everyone will realize the importance of the problem. I believe that everyone's sense of responsibility and compliance with order will be much higher than before.

4, from March 8 to March 31, by each college to form a team of volunteers, volunteer activities in the cafeteria, supervise everyone consciously queuing up, to maintain order in the cafeteria. At the same time, the Logistics Department of the school put display boards about the order of the cafeteria at the entrance of each major cafeteria, and the display boards must be placed in a conspicuous place to remind everyone at all times. In the meantime, if everyone performs well, the volunteer team can be withdrawn in advance.

5, a period of publicity and volunteer action, we should not only appreciate the benefits of a well-ordered cafeteria, improve the efficiency of all, more aware of the basic quality of contemporary college students as a problem. 18 to 19 March, contact the local city TV station and the city daily newspaper of the relevant journalists and staff, in the day of March 20, by the student body of the school in the school playground to organize a large-scale signature event. A large-scale signature campaign. A huge banner across the playground (the banner must be large enough to cover the entire playground), the banner reads "Orderly you and me, civilized new style to support it", each institution to organize the students in order to enter the playground, sign on the large banner. After signing, the banner was hung on the iron fence of the playground. The powerful signature activity, by the city TV station and the city daily newspaper reporters to report. Both enhance the students' sense of ownership, but also to enhance the image of the school.

Time

Event

March 1--7

Reported by the school radio station

Interviewed by the school reporter's station

Published in the school newspaper

March 7

Announcement by school leaders

Counselors communicate

March 8th to - 31st

Volunteer teams supervise

Publicity display boards in the school's logistics department

March 18th - 19th

Contacting local city TV stations and city reporters

March 20

Large-scale signature event

Six, the activities of the attention of the problems and details

1, the day of the signature event in the event of the weather and other emergencies, it will be postponed later.

2, the signature banner must be large, so that more momentum and news value.

3, the volunteer team in the process of monitoring the cafeteria attitude must be friendly, fully reflect the quality of college students.

VII. Budget

The cost of the publicity board: 30 yuan

The cost of the large banner: 500 yuan

10 signing pens: 15 yuan

VIII. Organizer: a certain university school student union

Participants: the whole school in college students

Participating guests and units: city television city daily newspaper a certain university school leaders school radio station and the press station.

At this point, the school cafeteria in order to complete the planning activities. This activity not only through the rectification of the order of the cafeteria, to correct a series of problems in our school on discipline and order, to welcome the new wind of civilization into the campus, to establish the sense of ownership of our college students, but also to enhance the image of the organization of the university, the powerful signature activities to expand the visibility of our school, the order of the well-being of the civilization of the wind more increased reputation, on the basis of which, greatly improved the degree of harmony. May the future prospects of our school is bright, the image of the school will be more and more beautiful!

PR campaign planning Part 2

The content of the PR planning copy mainly includes the following ten aspects:

I. Title

A complete PR planning copy, there must be a title, so that people read it to understand that this is an activity plan rather than a summary of work or evaluation report.

The title can be written directly as "xx company xx activity plan", you can also use the words of the theme of the event as the main title, and "xx company xx activity plan" as a sub-title listed under it.

The title should be easy to understand.

II. Foreword

Also known as background introduction. That is, a brief introduction to the background of the organization planning this text. Because, the social organization of any one of the planning, organization and implementation of public relations activities, are not without reason, have their specific background and needs. Only clarified this background and the need to lead to the back of the specific planning content (program), but also to explain the urgency and significance of organizing this activity. Separated from the background of certain activities, will make the planning content (program) so that people look at the essentials.

Foreword should be written concisely.

Three. Investigation and analysis

PR planning is built on the basis of investigation and analysis, investigation and analysis of public relations activities is the planning of prior work. Survey analysis is mainly on the organization's image to make a specific analysis of the current organization's image of the existence of the advantages of the point, the problem of the point and the opportunity to analyze the three aspects, so as to clarify the next step of the focus and direction of public relations work.

The survey analysis should focus on the representativeness of the survey object, the applicability of the survey means, the scientific nature of the survey method, the authenticity and comprehensiveness of the data collection, and the reliability of the analysis conclusions.

IV. Target strategy

In order to improve the effectiveness of public relations activities, it is necessary to establish public relations objectives. The classification of objectives should be chosen according to the specific situation of the organization, such as dividing the objectives into general objectives and sub-objectives, long-term objectives, phases, specific objectives and so on. (See page 188 of the textbook).

Goal strategy mainly consider whether the goals set in line with the development strategy of the social organization, whether in line with the positioning requirements of the organization's image, whether in line with the needs of the public, whether in line with the needs of the social culture and its development, and whether to address the problems that exist in the organization, and so on.

V. Creative description

Creativity is the key to the success or failure of public relations activities. Creativity is based on the findings of public relations personnel, social organizations, image characteristics and public demand for a creative thinking activities, it is the whole public relations activities in the planning of the finishing touch. A creative public relations planning, can attract and infect the public, so that public relations communication by good results.

Creative content includes:

1.

2. The name and program of the event.

3. Slogan.

4. Publicity works and so on.

The theme of the event should be novel, full of uniqueness and personality, and have a sense of context and attraction.

VI. Media strategy

The process of public **** relations activities is also the organization to the public information dissemination, two-way communication process, therefore, the correct choice of communication media is an important part of the success of the activities.

The choice of media should be targeted, feasible and effective.

VII. Activity Plan

The activity plan is a guide to specific activities. Each activity plan should be developed separately according to each activity program.

Activity plans should be thorough, operational and specific.

VIII. Budget

The correct budget is the guarantee of the implementation of activities.

The budget should be reasonable, comprehensive, and leave room for manoeuvre.

IX. Effectiveness evaluation

Correct evaluation of the effectiveness of the event will help the organization to understand the degree of realization of the PR program, measure the actual effectiveness of PR activities, mobilize the enthusiasm of PR staff, and provide new information for the next round of PR work.

The evaluation of effectiveness should be based on the objectives, be realistic, and give a methodology for evaluating the effectiveness.

X. Attribution

The copy should end with:

1. Planner's name. The name of the PR company, the name of the PR department or the name of the planner.

2. Planning book writing time. x year x month x day.

PR activity planning Part 3

I. Activity Theme: Welcome with Gifts, Give Power to Seven Cities

II. Activity Purpose: In order to enrich the wonderful extracurricular life of our college students, so that students together to learn the knowledge of PR etiquette and to strengthen the cultivation of personal grooming qualities and temperament, and strive to promote the cohesion of the student union to master a variety of activities in a variety of occasions in a variety of practical etiquette and skills. So that we can be more confident in our daily dealings with people and social communication, as well as for future employment to create an image of both internal and external. ()

Third, the content of the activities:

1, the players for public relations etiquette knowledge training.

2, the process of the competition has the knowledge of public relations etiquette, knowledge of seven cities, public relations etiquette show, talent show and other aspects of the examination of the overall quality of the players.

3, by the judges rating selected a first prize, second prize two, third prize three.

Fourth, the process of activities:

(a) Pre-publicity and preparatory activities:

In a short period of time will be the activities of the notification and planning of the activities sent to the ministers and related materials sent to everyone to see. Let the participants have enough time to prepare.

(2) The first round:

10 contestants were selected on the spot to enter the next round in the form of snatch-answer questions, the content of the snatch-answer questions is the knowledge of the Seven Cities Conference.

(C) the second round:

divided into three stages, a. I shape my image - stage show, b. I have my wisdom - public relations etiquette knowledge quiz, c. I show my talent - talent show (plus points)

(D) specific requirements: stage show stage players in turn on stage, stage personality show, demonstration of personal stage style, and then do a short self-introduction, mainly to introduce themselves. A brief self-introduction, mainly to show the personal appearance and overall image of the players, players dress including formal wear, sportswear, casual wear. This link a *** 40 points; knowledge Q&A stage players in turn on stage, each person has two questions, the right answer can add 40 points, the wrong answer does not give extra points, and then the audience can answer, the right answer can be a gift. The main test of the player's language skills and knowledge of etiquette; talent show stage mainly to show the player's talent ability and the ability to perform on-site, in the form of content, including singing, dancing, musical instruments, martial arts, calligraphy, etc., a **** 20 points.

V. Activity object: all members of the Insurance Association

VI. Activity location: ---- classroom

VII.

VIII. Budget: to be determined ------

IX. Organizer: Jiangxi College of Traditional Chinese Medicine Association Federation

X. Organizer: Jiangxi College of Traditional Chinese Medicine Insurance Association

Jiangxi College of Traditional Chinese Medicine Insurance Association

PR activities planning Part 4

Activity: (hereinafter referred to as Party A)

Service: (hereinafter referred to as Party B)

A and B on an equal footing, following the principle of voluntariness, fairness, and equal pay for equal pay, according to relevant laws and regulations. The provisions of the relevant laws and regulations, the consensus reached the terms of this contract as follows, with a view to *** with compliance.

I. Project Overview:

l Project Name:

Rollei image spokesman (Karen Lee) press conference

l Activity Time:

Shanghai Grand Hotel: November 01, 20xx

Second, the project content:

A entrusted to Party B for the "Rollei image spokesman press conference. Lorelei image spokesman press conference" public relations activities of professional companies, planning (implementation) project content:

l star endorsement press conference:

1, "Lorelei image spokesman press conference" activity program

2, activity planning and On-site monitoring

3, environmental design and installation (lighting and sound, AV equipment)

4, site determination (site selection, site implementation)

5, the activity site layout (stage setup, activity backboards, signing backboards, etc.)

6, the launch of the activities in the planning and implementation (hosts, dancers)

6, The equipment of activity-related items (check-in supplies, documents, activity props)

7, related materials design, production and application

l Media PR:

1. Media communication, media invitation, on-site reception

2. Press conference planning, implementation, monitoring

3. Media coverage guide, post-publication status tracking, Provide monitoring clippings

Third, the cost of payment:

l The total amount of the contract: yuan

l Payment:

The first advance payment: the project is confirmed to start the prepayment of 20% of the total amount of the contract (,RMB:) paid to the account of Party B as the activities of the start of the advance payment; the second payment: Party A will be the contract within three days after the signing of the contract 70% of the total amount of the contract (RMB:); the second payment: Party A will be the contract within three days of the contract signed The second payment: within 3 days after the signing of the project contract, Party A will pay 70% of the total amount of the contract (RMB:) to Party B's account as the cost of activity implementation.

Remainder: 10% (RMB) of the balance of the on-site activity fee will be paid to Party B's account within five days after the completion of the activity on November 1, 20xx; and a one-time payment will be made to Party B's account within five days after the submission of the media service report.

l Party B ensures that the media attendance rate of the event reaches 80%, the media release publication rate reaches 80%, and the press release publication reaches an average of 300 words/each, and ensures that the press release will be issued within two weeks (except for monthly magazines).

Fourth, the responsibility for breach of contract:

l Party B must be required by Party A and the final recognition of the confirmation of the implementation of the production. If any party violates any obligation, promise, guarantee or any statement made by any party in this contract is inconsistent with the facts or misleading, resulting in this contract cannot be performed or cannot be fully performed, the party constitutes a breach of contract, and shall bear the responsibility of breach of contract, and be responsible for compensating the losses caused by the abiding party;

l Party A shall pay 0.9% of the total amount of the contract as a late fee to Party B for each day of overdue payment;

l If Party A suspends the agreement, it shall pay 0.9% of the total amount of the contract to Party B according to the terms of each item of this contract.

l If Party B fails to carry out the activities as scheduled according to the time stipulated in the contract, Party A shall be responsible for compensation for the loss.

V. Settlement of contractual disputes:

l Disputes arising from the implementation of this contract shall be resolved through friendly consultation between the parties concerned. If the negotiation fails or one party is unwilling to negotiate, it can be sued to the People's Court where the plaintiff or the defendant is located.

VI. Other:

l The original of this contract in four copies, two copies of each contract.

l If there are any outstanding matters in this contract, the parties to the contract may sign a separate written supplementary agreement, supplementary agreement signed by the appropriate representatives of the parties to the contract and stamped with the official seal, and the contract has the same effect, such as the conflict with this contract, to the supplementary agreement shall prevail.

Party A: (Signature): Party B: (Signature):

Representative: Representative:

Account No.: Account Name

Name: Account No.

Account Bank:

Year Month Day Year Month Day

PR Activity Planning Part 5

Honorable Mr. Liu:

From November last year, we came to the company, and now it has been a year. It has been a year, in this year's work, there have been bitter and tired, but also after the success of the sweet, I have been equal to the company's interpersonal relations and enlightened work style feel y recognized, spent a period of time enjoyable.

I have been working as a PR event planner and executive since I graduated, and I feel that my work has been in a narrower aspect, and I would like to engage in a more macroscopic marketing and advertising activities, and I y feel the lack of my own relevant knowledge in my work. After thinking about it, I decided to continue to study to strengthen the theoretical level and practical ability.

So for some time now, I have been preparing for the graduate school entrance exams, and I also hope that I can use this as an entry point for in-depth and systematic further study, and has been recognized by friends and family. At the same time, some friends also put forward their suggestions:I should be at ease and down-to-earth to prepare for the review. I'm not young anymore, if I don't get in this year, it will take a lot of time and energy to take the exam for another year, and I'm also facing a not optimistic employment prospect after graduation. The company's business is not very busy, I can do not much work, after a period of consideration, I decided to resign and go home to seriously prepare for the examination, so that the company can reduce some of the burden, at the same time, for me, to fight for the last review time, maximize this year can be on the examination.

Here, I would like to thank the company for providing me with a nine-month learning and growth period, and thank you and other coworkers for bringing me the time to work and study happily. Under your guidance, I also learned a lot of things in graphic design, and at the same time, I also have a great improvement in graphic advertising copywriting. I would like to express my heartfelt thanks. At the same time, I am also very reluctant to give up this young team, if the end of the examination after the company still need me, I will have no choice but to join the team again.

Finally, I apologize for the inconvenience that my resignation has caused to the company, and I would like to ask for your understanding of my situation, and thank you once again.

Hereby

Salute!

XXX

XX month XX

PR campaign planning Part 6

Dear Mr. He:

Hello! I formally submit my resignation request to you.

From last year XX month to the company, so far also has been a year, in this year's work, there have been bitter tired, but also after the success of the sweet, I have been equal to the company's interpersonal relations and enlightened work style feel a deep recognition of the company, spent a period of pleasant time.

I have been working as a PR event planner and executor since I graduated, and I feel that my work has been in a narrower aspect, and I would like to engage in more macro marketing and advertising activities, and I y feel the lack of relevant knowledge in my work. After thinking about it, I decided to continue to study to strengthen the theoretical level and practical ability.

So for some time now, I have been preparing for the graduate school entrance exams, and I also hope that I can use this as an entry point for in-depth and systematic further study, and has been recognized by friends and family. At the same time some friends also put forward their suggestions: I should be at ease and down-to-earth to prepare for the review. I'm not young anymore, if I don't get in this year, it will take a lot of time and energy to take the exam for another year, and I'm also facing not optimistic employment prospects after graduation. The company's business is not very busy, I can do not much work, after a period of consideration, I decided to resign and go home to seriously prepare for the examination, so that the company can reduce some of the burden, at the same time, for me, to fight for the last review time, maximize this year can be on the examination.

Here, I would like to thank the company for providing me with a nine-month learning and growth period, and thank you and other coworkers for bringing me the time to work and study happily. Under your guidance, I also learned a lot of things in graphic design, and at the same time, I also have a great improvement in graphic advertising copywriting. I would like to express my heartfelt thanks. At the same time, I am also very reluctant to give up this young team, if the end of the examination after the company still need me, I will have no choice but to join the team again.

Finally, for my `resignation to the company to bring a lot of inconvenience y sorry, and please understand my situation, once again, thank you.

My compliments

XXX

XX Month XX

PR Activity Planning Part 7

Activity Name: PR Style Exhibition

Activity Purpose: We will publicize the basics of PR in a way that is enjoyable to our members, improve the enthusiasm of our members to participate in the activities, and enhance the PR literacy of our members.

Activity theme: PR style exhibition, show PR style

Activity content:

1, we use pictures and other ways to publicize to the majority of members of the origins of the relationship between the public ****, the development of some of the basic principles of basic knowledge. If the sponsorship allows we will also distribute the knowledge booklet to the members.

2. We will also invite Ms. Feng Lan and the consultant of famous cosmetic brands to explain to the members the PR etiquette used in dress and make-up skills, so that the members can experience the importance of PR knowledge in their daily lives.

Purpose of the event:

1. Popularize the basic knowledge of public relations, according to the general meeting, members do not have the basic knowledge of public relations.

2, the use of lively and interesting form, teaching the use of life skills, to improve the general membership of the Association's activities to the confidence and interest.

Participants: new and old members of the Association

Arrangements

PR Photo Exhibition

Expected time: April 10-15

Expected location: the main road of the Park and Aloe Gardens

Arrangements: the main road of the Park and Aloe Gardens, the main road to post PR knowledge leaflets

Organization of the staff arrangement. Head: Huang Fei Participants: other key members of the Association

PR Instrument and Etiquette Seminar

Expected time: April 11, 7:00 pm

Expected location: the three b205

Arrangements: Invite Ms. Feng Lan, as well as cosmetic brand consultants to give the members of some of the daily dress etiquette and makeup skills.

Organizers: Responsible person: Huang Fei Participants: all the backbone members of the Association

Publicity plan

The public relations photo exhibition does not use publicity, because it is a form of publicity in itself.

Instrumental etiquette seminar publicity:Hand-drawn posters, 3 times * 3 sheets = 9 copies

Hand-written posters 30 copies, 2 times 15 copies each time, pasted in the cafeteria, dormitory, the information board

Financial plan

PR activity planning Part 8

Eagle brand laundry detergent is a brand product of Zhejiang Lishui City, China, the Naasgong Group. Founded in 1968, NAESH Group was formerly known as Lishui Five-seven Chemical Factory, which was restructured into a joint-stock company at the end of 1993, and is currently the largest production base of detergents in the world. The annual production capacity of NAESH Group is 1 million tons of washing powder, 300,000 tons of detergent and 280,000 tons of soap. 2**7 end of the year, NAESH dominated the domestic market of washing powder.

In order to return to the majority of social families to the company's consistent support and trust, in the Mother's Day, our company in line with the "only to enhance your quality of life" business philosophy, ready to Mother's Day in the city plaza to organize this large-scale Mother's Day activities.

Full Article

Activity Objective:

To let the society know more about the product positioning of Eagle brand laundry detergent, and to recognize the business philosophy of Eagle brand laundry detergent "only to improve your quality of life".

The market is positioned for the majority of housewives and young people who are gradually becoming independent, such as students living in schools and working people.

Activity:

Call for entries, on-site activities.

Time and place arrangement:

On May 10th, 2**9 in Beijing, Shanghai, Guangzhou, Wuhan, Qingdao five cities were held synchronously. (The following planning takes Wuhan as an example)

The Wuhan area is scheduled for the stage on the first floor of Xudong Pinmao Commercial Plaza.

Activities:

(a) one month in advance (April 10) in the regional newspapers, magazines, etc. published carve brand washing powder cup - "my mother's story" essay contest advertisement, for the society of high school students Open call for submissions, invite relevant experts as judges, select 5 first prize, 25 second prize, 50 third prize, **** 80 "filial son star" issued certificates, awards (April 29), and invited to participate in Mother's Day in Xudong Pinmao commercial center on the first floor of the "Mother's Day. Eagle brand laundry detergent special - May, thanks to mother's love" Mother's Day activities.

The first prize winner will be rewarded with a "harmonious family" five-day trip to Hainan Island;

The second prize winner will be rewarded with a digital learning machine;

The third prize winner will be rewarded with a high-level MP3;

The lucky ones will be rewarded with a 20 bags of Eagle family laundry detergent at half-price VIP discount card. one.

(The lucky ones are 1000 randomly selected from the contributors)

(B) Mother's Day activities on Mother's Day, May 10th:

A temporary stage was set up in the square of Xudong Pinmao commercial center, and the "Eagle Laundry Detergent Special Offer" was held at 3:00 p.m. on the afternoon of the Mother's Day (because most of the people's holiday is an afternoon).

The activity was held on the afternoon of Mother's Day at 3:00 p.m. (because most people are on vacation).

Activity process:

2:30 minutes before all participants in costume, guests began to take their seats.

3:00-3:15 opening hot dance, guests seated.

3:15-3:30 host announced the official start of the event, by the host to introduce the carve brand laundry detergent products, explain the concept and positioning, thank the organizers of the event.

3:30-4:30 Professor Yu Dan was invited to give a lecture on the national science of "benevolence and love" and accept questions from the audience.

4:30-5:15 "I combed my mother's hair once" activity, let the winning son on-site combed his mother's hair once, to experience the mother's hard work to raise their own, to create a heart-to-heart exchange between mother and son, to give his mother a most memorable Mother's Day, so that every home becomes more harmonious, and to improve the quality of life of every home. At the same time to the scene of each participant and the audience to send printed "Eagle" trademark comb.

5:15-5:45 Eagle Laundry Detergent Quiz.

5:45-6:00 Company personnel chorus a "grateful heart" dedicated to mothers as the end of the activity.

After 6:00 1000 bags of 300 grams of Eagle brand laundry detergent trial box on-site distribution.

The host thanked Ainas, and the guests retired in turn, ending the event.

Media strategy:

I. Newspaper and magazine advertisements in detail:

1. Preliminary work:

(1) Consultation with the Municipal Youth League Committee, the implementation of the pre-Mother's Day festive atmosphere of the publicity;

(2) Consultation with the media, the media to form the media's support for the activities;

(3) Implementation of prizes, giveaways preparation.

2, the implementation of activities:

(1) April 10 before the completion of the preparatory work;

(2) April 11, 12, 13 in the "Wuhan Evening News" in the call for the announcement, and with the issuance of three public service announcements.

(3) April 25, 26 reports on the activities of publicity, to create an atmosphere;

(4) April 30, "Chutian Metropolis Newspaper" 1/4 page advertisement published the results of the awards;

(5) May 1-10, the shopping malls to buy carve brand laundry detergent for the distribution of greeting cards.

11th, 12th in the "Chutian City Daily" issued a public service announcement;

(6) May 10, TV special report;

(7) May 15, "Wuhan Evening News" for "two generations of communication, communication motherhood" discussion, the formation of activities postponed, improve the activity

(8) May 20, the brand promotion software;

Second, the publicity planning activities:

The process of the activities:

The stage back screen with the name of the company's name and the trademark of the carving brand laundry detergent named after the name of the company.

The activities of the company's name and the trademark of the carving brand laundry detergent.

A large number of advertising leaflets were distributed within the confines of the event site.

The host of the program interspersed the company's publicity and introduction from time to time.

A special program for the company: a prize quiz (on-site prize quiz on the information provided by the company).

After the event:

Track the effect of the event, in the form of a written survey report to the company for future activities for reference.

Invite major local media to report on the details of the event.

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