The role of e-commerce in marketing

E-commerce is the inevitable product of the continuous development of the current information society, which has a great role in promoting the development of modern markets, especially for the development and management of marketing, effectively saving costs and improving marketing efficiency.

Analysis on the Development of Marketing

Marketing is a new enterprise activity. Through the responsibility of business activities and the design, pricing and sales of products and services, the profits of enterprises can be effectively realized. At present, the center of marketing activities is to meet and guide the needs of consumers, which is not only the current demand, but also the potential demand in the future. Therefore, enterprises need to adopt different marketing methods to face different customer groups, and stimulate and guide consumption by developing new products and using marketing means. Marketing mainly focuses on key words such as demand, desire, product, value and marketer. First of all, we need to understand the physiological and psychological needs of consumers, so it is difficult for us as marketers to create this demand, realize the satisfaction of consumers' desires and stimulate consumers' new desires. Products are the product of this desire, and marketers rely on products to meet the needs and desires of consumers. When choosing some products, we need to have certain standards to choose, which can be called value. Therefore, in the marketing process, we should focus on grasping the concepts of marketer, product, desire and value, analyze the relationship between them, and make a good marketing plan.

Analysis of the influence of e-commerce on the current marketing process

The influence of e-commerce on marketing is mainly reflected in marketing concepts and means. Successful marketing must have a keen sense of the times, make full use of modern technical means, seize consumers' consumption psychology and opportunities, and carry out marketing promotion reasonably. In the modern information society, the largest market is e-commerce market, and the largest customer group is concentrated in the network, so the impact on marketing is mainly reflected in the process of network marketing.

The main features of network marketing are as follows:

First, the speed of marketing is constantly improving. Network marketing avoids the limitation of time and space in the traditional marketing process and pays attention to marketing speed. The updating speed of products is also constantly improving, the updating speed of website content is also improving, and the speed of information inquiry is also improving.

Second, e-commerce strengthens the credibility of marketing and service quality. Compared with the traditional marketing model, modern e-commerce has no effective guarantee of physical media, so it is followed by network password and authentication. In this market environment, the degree of credit often plays a decisive role in the survival and development of enterprises. The use of e-mail creates very favorable conditions for manufacturers and customers, and can accurately reflect the market situation and customer response.

Third, e-commerce has effectively improved customer demand. Through the establishment of network and electronic information platform, communication is more convenient and timely. Consumers can investigate the information of online sales and express their real purchase desires and needs. By integrating this information, marketers can understand the current market demand and provide more products and services that meet the market demand.

Fourthly, the development of e-commerce has strengthened the importance of information technology. With the continuous development of science and technology and electronic information technology, marketing relies more and more on electronic commerce, so it depends more and more on electronic information technology. The technical level of software and hardware required by e-commerce is improved and the cost is continuously reduced, which is more conducive to the rapid development of enterprises.

Analysis of the management influence of e-commerce on marketing

In the marketing process, management marketing is an important link in the current enterprise economic activities, so the development of e-commerce has also strengthened the enterprise marketing management model. Generally speaking, the development of e-commerce includes three main forms: international e-commerce, inter-enterprise e-commerce and inter-enterprise e-commerce. In e-commerce activities, it is necessary to effectively analyze the marketing objects of enterprises and adopt the basic model of "consumers-market analysis-competitors-distribution-marketing plan-economic evaluation-modification", regardless of improving the marketing management process.

First, e-commerce has effectively strengthened the pre-preparation of transactions. Enterprises use online shop settings to push products to the market, and the customer groups they face are not just consumers themselves. Using the Internet to promote products is a low-cost and high-return marketing form, which can not only effectively establish a good corporate image, but also fully understand suppliers through complete information, truly shop around, realize the high-quality requirements of marketing products, and effectively save time and cost.

Second, the transparent trade negotiation process of e-commerce improves the efficiency of contract execution. In the process of e-commerce, the supply and demand sides can fully understand the product information through the network, and negotiate the price and quality of products through various ways, so that complex negotiations can be conveyed through simple data, saving negotiation time and cost. In the process of trade, the exchange of documents is a complicated process, and there are many related institutional certifications. The use of e-commerce makes the processing of document information flow more convenient, realizes the electronic transmission of trade process, saves time and ensures its security, and effectively improves the efficiency of contract execution.

Third, the payment process is effectively guaranteed. The development of e-commerce promotes the emergence of electronic money and provides great convenience for both parties in modern transactions. It is an inevitable trend of current trade exchange that bill exchange replaces traditional capital flow. Through electronic transfer, banks avoid manual transfer in inter-enterprise transactions, effectively saving time, improving transfer efficiency and ensuring its security. From the process of marketing, the marketing mode of e-commerce in Ayong has greatly improved the efficiency of marketing, which is convenient for decision makers to collect and analyze information, and at the same time, make scientific evaluation and correction by using rapid information transmission and timely feedback. Therefore, e-commerce has effectively realized a new model of information and economic development in the process of modern marketing, and injected new vitality and vitality into marketing.

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