Clothing store joining brand

Many novices come in to make clothes and want to join brand stores. Because they are inexperienced, they will face many problems. Today, I will tell you the details of joining a brand store. I hope it works for you:

Brand market positioning At the beginning of choosing a clothing franchise brand, we must first understand the clothing franchise market in our city, especially the situation of our peers in the business circle around our store.

If the consumption level in your area can't be compared with that in economically developed areas, then you can't blindly introduce high-priced clothes, which is the positioning problem. If there are many casual wear brands around your shop, and the competition is fierce, then you can stagger the business scope and aim at women's wear or professional wear, and the effect will be better, or local consumers prefer women's wear made in Hangzhou to those made in Guangdong. Then you can give priority to the franchise brands in Hangzhou, make these problems clear, determine the general positioning of the franchise brands according to these conditions, and then clearly find the franchise brands, so as to get twice the result with half the effort and improve the success rate.

For example, if you want to join and return to the brand, you can inspect it from several aspects. First of all, how popular is this brand all over the country? What is the status in the minds of consumers? You can directly ask the brand company about its past sales data, or you can learn from the side, and you can learn about its sales from the agents who have run the brand in the mall. If I join a brand store myself, I prefer to go to a physical store to learn and learn from it.

Secondly, according to the brand positioning and product style, what percentage of local people will be interested in buying this product? From this, you can judge whether the number of your target customers is enough. For example, Metersbonwe Bang Wei Bang Wei near our high school has been doing well because of its accurate positioning.

Third, it depends on whether the pricing of its products is competitive among similar brands, whether the design style conforms to the consumption habits and preferences of local consumers, and try to avoid the possibility of contradictions and conflicts. It should be pointed out that on the one hand, the popularity of products is the result of the gradual precipitation of a brand over the years, on the other hand, it is closely related to the advertising support of the company. If a brand continues to advertise in the national media and maintains a certain media exposure, it must be directly proportional to its popularity. In fact, the popularity and popularity of the shops that many people join are not high, and most of them have no economic strength to join, so joining small brands of clothing is the first choice for most people.

Reasonable profit rate is one of the most important principles for joining brand clothing stores. Can the clothing franchise company give you enough profit margin? It is not enough to look at superficial discounts and exchange rates. There are many hidden items that you may not see.

Let me give you a general idea first. The investment you need is probably: store rent, which may require a one-time payment for one year or more, and store decoration expenses. This is a one-time investment and it is inevitable. Commodity funds: If the purchase discount is 45%, then you need to pay 45,000 yuan to buy goods with a retail value of 6,543.8+10,000 yuan. Personnel salary, monthly store daily expenses including water and electricity costs.