Promotion strategies and methods of tourist attractions

Summarize the salesmen who sell products in tourist attractions.

When we go out to travel, we may encounter the situation of selling products in scenic spots. Therefore, each scenic spot has a series of marketing models and techniques.

1. Broaden the sales channels and form a scenic spot marketing model.

Travel agency marketing channels: tourist attractions can open sales channels through cooperation with travel agencies. Scenic spots divide their target markets into regions, and each region has a marketing manager who is responsible for the whole marketing process of the region, develops and integrates tourism products together with travel agencies, and cooperates with travel agencies to promote routes, so as to achieve a win-win effect for both scenic spots and travel agencies.

Joint marketing channel: tourist attractions should establish good competitive and cooperative relations, enjoy marketing resources and recommend tourists to each other, and realize two-way communication and flow of tourists through this model. First of all, we can cooperate with surrounding scenic spots, integrate tourism resources, form regional linkage, and promote the overall development of tourism. Secondly, we can integrate tourism products with middlemen, launch tourism routes, reduce ineffective competition, consolidate market position and improve tourism economic efficiency.

Media marketing channels: Tourism products can be promoted through TV advertisements and print media. Promotional films can be put on city TV stations, and pictures and texts of scenic spots can be published in newspapers and magazines, forming an all-round and multi-angle three-dimensional publicity system. Hold some theme activities to expand popularity. At present, the most important thing before the decision-making level of scenic spots is to conduct scientific research and analysis on the media marketing model and find a relatively optimized way.

Network marketing channels: Travel websites, Weibo and WeChat can be set up in the scenic spots, and information can be transmitted to tourists through the media platform to expand their popularity. In the network marketing of scenic spots, in addition to some basic introductions and website links, an online reservation system should be established to achieve the ultimate goal of network marketing. In addition, online marketing can also feed back some netizens' satisfaction with the service quality, resource characteristics, comprehensive management and environmental protection of scenic spots, so as to improve them in the future.

Wechat marketing channel: The appearance and communication characteristics of Wechat have injected new vitality into the marketing of tourist attractions. When tourists send their travel experiences to WeChat to share with you, the spread of tourism brands is virtually formed. Through the WeChat public platform of the scenic spot, you can push information including the dynamics of the scenic spot, tourist routes and garden activities to tourists. As a mobile real-time customer service platform, WeChat provides tourists with online consultation, booking tickets, booking services and other functions, and becomes a platform for exchanges and interactions between scenic spots and tourists, bringing more new service experiences.

2. Establish a tourist system and build a tourist marketing model for scenic spots.

Tourist system is a one-to-one marketing model with tourists as the center, which makes limited resources produce greater value and then realizes the marketing goal of scenic spots. As a marketing organization of tourist attractions, we should use professional software to extract valuable information from a large number of jumbled and broken tourist materials, so as to carry out targeted marketing and provide personalized system services.

Scenic spot marketing must be guided by tourists, design tourism products and marketing strategies, and provide value-added services for tourists. If the tourist products in scenic spots bring unexpected experiences to tourists, they will tell the people around them how they feel about playing, which is the most effective and economical marketing model.

3. Strengthen staff training, and carry out the marketing model for staff in scenic spots.

Although there are various modes of tourism marketing, its core content is still service. This requires that tourist attractions should not only standardize the service process and behavior of service personnel through strict standardized training, so that tourists can receive services happily, but also update and maintain the hardware service facilities in the scenic spots in time to provide good conditions for tourists to visit, wait and receive services.

These marketing models are all basic marketing models.