Traditional Culture Encyclopedia - Traditional stories - Why is Jianghuai always forgotten when it comes to automobile brands, especially domestic brands?

Why is Jianghuai always forgotten when it comes to automobile brands, especially domestic brands?

Jianghuai Automobile has a huge customer base and high-quality product reputation in the commercial vehicle field. Since 1990s, with the economic development and urban transformation of China, JAC light trucks and subsequent JAC heavy trucks have occupied a considerable share in the commercial vehicle business in China. As a production tool product rather than an economic consumption product, it has innate use attributes and preconceived quality orientation. Therefore, JAC commercial vehicle brand, which has a huge user base and product market share, has a good reputation and brand reputation in the field of production tools. However, in this market, customers choose the priority of products: reliable quality, word of mouth and replacement of old and new. If they are not engaged in related industries, they will definitely not think of other China brands that dominate this market. In 2002, JAC entered the passenger car market with Ruifeng MPV commercial vehicle. After fifteen years of deep cultivation, it has a decisive position in the whole commercial vehicle, urban logistics and intercity passenger transport market. The street rate and market coverage in first-and second-tier cities are ahead of competing products in the same period, comparable to joint venture products.