How the development of automobile maintenance development prospects

"Tenth Five-Year Plan" period, the rapid development of automobile repair enterprises, as of the end of 2004, Beijing **** there are 6,285 automobile repair business households, than the "Ninth Five-Year Plan" at the end of the 4,824 households increased by 30.3%, the distribution of automobile repair enterprises within the four ring road density reached 5.7 households / square kilometer. The density of auto repair enterprises within the fourth ring road has reached 5.7 households/km2, and there are auto repair enterprises in all satellite towns and townships to provide car repair services, and the auto repair service network has basically been formed.

It is expected that by the end of the Tenth Five-Year Plan period, the number of leased vehicles in the automobile leasing industry will reach 20,100, with 130 leasing enterprises and 248 business outlets.

With accession to the WTO protection period will soon end, China's service sector will face all open to the outside world, overseas service organizations of all kinds, especially multinational corporations in the automotive repair industry, will have to drive into China's automotive repair chain industry is facing a new squeeze.

In fact, some of the auto repair big jaws have been the first to take the lead in China to run the horse enclosure. Bosch, the world's largest auto parts supplier, the first flagship store in China has been in Guangzhou in October the year before the official debut, and early last year to set up a chain of 20 repair stations in Guangdong plans to draw a successful conclusion. Bosch's chief representative in China is not impressed by this fast-growing performance. According to Bosch's expansion plan in China, the next 7 years will create 1,000 authorized franchised auto repair stores in China, thus building the largest professional auto repair network in China. Another automobile manufacturing "giant" Mercedes-Benz, as of now, has built 38 maintenance service centers in mainland China. By the end of last year, the number of professional service centers is expected to double again.

Related information shows that in developed countries and regions such as Europe and the United States, branded auto repair stores have become the mainstay of automobile repair and maintenance. The Bosch company mentioned above has more than 10,000 branded chain stores in 137 countries and regions around the world, and no one dares to compete with its global independent auto repair service network.

In the face of this extremely serious situation, the status quo of China's own auto repair industry is very worrying. According to the latest statistics released by the authorities, as of 2003, China has millions of large-scale auto body shops, auto body repair stations, the scale of the following auto body repair points tens of millions of homes. The number of large can be called the world's first, but in terms of strength, none of the foreign brands can compete. Industry experts said frankly: not to mention the people of those internationally renowned company brand loyalty, its strength is also enough to beat the domestic auto repair manufacturers in pieces.

More puzzling is that some of our own large companies, including the famous automobile manufacturing enterprises are keen to vigorously promote the building of 4S stores as a service mode of operation. Industry experts pointed out that this 4S stores, its investment can easily be tens of millions of dollars, and can only repair a designated brand of vehicles, which leads to high maintenance costs, limited market capacity and other shortcomings, prolonged the payback period. On the contrary, the chain for the mode of repair store, its advantages just to make up for the shortcomings of the 4S store, the market prospects of the broad unquestionable.

Objectively speaking, the chain management of this way to the country is not strange. Qu index to today's history of more than a decade. Back then, KFC and McDonald's entered China and integrated into our lives. It is a chain mode of operation, and soon three generations of Chinese people are concentrated in their "front". Grandchildren leading their grandfathers into McDonald's to get a milkshake, parents with their daughters sitting on the hard seat at Kentucky Fried Chicken, and classmates playing with each other and taking big bites of the pizza with the toppings exposed. The scene is still fresh in my mind.

"Fast and convenient service is an important feature of chain management, not a single standard is a chain of technical claims, the establishment of franchises is the core of the operation of the chain, the link of the unified brand is the management of the chain of management basis. The collection of these elements cast a modern circulation area of the best business model." Pei Liang, secretary-general of the China Chain Store Association, said.

It is reported that since last year, China's chain industry has another significant development. This, home appliances, washing and dyeing, home furnishing, education and other industries are extraordinary performance; and car rental, clothing and apparel industries have a great deal later, forming a larger marketing climate atmosphere. As for the auto repair industry compared to its number of almost no major changes.

In recent years in the mainland appeared in the chain mode of automobile repair enterprises, but its development is not very optimistic. The reason is very simple, these auto repair enterprises under the fast repair stores, repair stations or repair centers, still in the scattered. They do not have statistics of the service process, not to mention the lack of uniform charges, and even the use of overalls do not have a consistent brand logo.

A data provided by a well-known domestic research company shows that China's auto repair shops are now seriously plagued by operational irregularities. The company conducted a special survey of 100 auto repair shops in Beijing, Shanghai and Guangzhou, with the following results: 72 percent of the shops use substandard products to make up for the good ones; 58 percent of the shops prolong their repair time; and 64 percent of the shops raise their charges.

In the face of such a situation, China Automobile Repair Industry Association President Kang Wenzhong shouted: fast to rectify our auto repair chain industry! Otherwise, not waiting for foreign brands to hit, we ourselves have died.

China's maintenance chain industry to catch up, we must fundamentally solve their own on the existence of a number of shortcomings, really understand the core concept of chain management, in accordance with the regulations and rules of the market, breaking the regional and industry blockades, the use of mergers and acquisitions, reorganization of capital operation mode, the Chinese auto repair chain industry to make a big and strong.