What should I pay attention to when opening a shop to do business?

The first step is to occupy land and choose a good location.

Store location plays an important role in the quality of store business. As the saying goes, the location of the store is one inch worse than the business. A good shop is the fastest and most active place for people, money and information exchange. According to traditional experience, a north-south commercial street is more prosperous than a north-facing commercial street; East-west trend, facing east is more prosperous than facing west; In a traditional commercial street, the most prosperous place is not the two ends, nor the middle, but nearly half and then nearly half, which almost conforms to the golden section law (1: 0.6 18).

The name is wrong. The importance of the store number is related to your corporate image and will directly affect product sales. Generally speaking, store names should be auspicious, catchy, distinctive and easy to remember. Like selling suits, dresses and high-end accessories, we must rely on "foreign"; Selling traditional handicrafts and local products depends on "soil". The more soil, the more distinctive, the more national and the more cosmopolitan.

The second step is to decorate skillfully and highlight the personality.

Decoration directly affects the image of the store. Decoration is not for luxury, and certainly not for humbleness and cheapness. What matters is practicality, individuality and taste. Here, we should consider the harmonious collocation of colors, the display of goods, the lighting effect, the choice of background music, the route of goods viewing and so on. All this closely revolves around one principle: to enhance goodwill and promote the desire to buy.

The third step is to use advertisements flexibly to catch the eye.

Today's society has become an information society, and advertising has become an indispensable conventional weapon. Shop signs, shop windows, packaging bags, price tags, leaflets and Yi Labao booths should all be made, and advertisements are everywhere, eye-catching and easy to remember. In the same market, the eye-catching degree and effect of advertisements inside and outside stores have become an important factor affecting purchases.

The fourth step is that advertising is better than management.

Advertising is a retreat, and management is pragmatic. Purchase channels, clerk management, business development, customer communication, revenue and expenditure profits, transportation and logistics are all compulsory courses in daily work, and any link that goes wrong will directly affect business investment. Business management is embodied in all aspects of the daily work of the store and runs through the whole operation of the store. As long as we grasp the working principle of grasping the middle at both ends, that is, grasping the procurement on the one hand and the sales on the other, we can improve the daily work level by management and test the management quality of enterprises by daily work.