"Netflix with goods" has become a profitable industry? One person PK off 60% of the listed companies behind the

With the development of society, the net red has become a new profession, but also become a fast out of poverty synonymous with a lot of young people began to do when the net red dream. Xinhua once did a survey, according to Xinhua survey data, net red as well as anchor has become the most desired emerging occupation after 95, accounting for 54%.

"Net red with goods" has become a profitable industry

On the eve of Christmas Eve, known as "the strongest with goods top stream" Weiya and because to help director Feng Xiaogang in the live broadcast to promote the movie "If Yun know" to sell out 170,000 movie tickets, 6.66 million people watched online at the same time. The movie was sold out of 170,000 movie tickets, 6.66 million people watched online at the same time, and the amount of interaction exceeded ten million and was put on the top of the hot search.

Li Jiaqi, not to mention, 5 minutes to sell 15,000 lipsticks, 10 seconds can create 3.5 million bandwidth, Li Jiaqi's amazing influence continues.

And to the idyllic life as a "selling point" of Li Ziqi, her influence is even greater, can be said to be on fire all over the world. It is reported that Li Ziqi has more than 7.5 million fans on the tube, and the videos released have 5 million to 20 million views.

And this heavenly amount of playback to Li Ziqi brought a lot of income, some people simply calculate the account, Li Ziqi every year rely on advertising revenue as well as their own company shareholding of 49%, selling profits, a year of roughly 168 million can be earned.

The rapid development of the netroots economy, under the dual support of fan traffic and e-commerce, a large number of netroots not only earned a few lifetimes of ordinary people can not earn the money, and even some listed companies have no way to compare with it.

The earning power of these netroots is really mind-boggling, and the earning power of one person is more than that of a listed company with hundreds or even thousands of employees. If we look at the net profit comparison in 2018, there are 2307 companies with net profits lower than Li Jiaqi's 200 million yuan, and 2123 companies with net profits lower than Li Ziqi's 168 million yuan. That is to say, one person net red can pk out 60% of all A-share listed companies.

Net red with goods to help the traditional economy

According to Nielsen online shopping report, 47% of consumers will go to the physical store to check the goods before shopping online, intuitive "check the goods" demand still exists. And 70% of consumers are influenced by social media to change their decision to shop online.

Behind the huge numbers are countless netizens "buying" out of the new wind mouth, live with goods has become a new tool for marketing merchants and e-commerce sales model of the strong growth factors, but also in the depth of change in the public's habits of consumption, become a new consumer culture. Especially with the arrival of the 5G era, live content is increasingly rich and diverse, live e-commerce will undoubtedly continue to pry a broader industrial market.

With the continued double growth in the number of netizens and the size of their fan base, the netizen economic market size and the ability to cash in have also increased, and provided a boost to the transformation of some of China's traditional economic sectors.

The problem of Netflix is frequent

There are two sides to any new thing, and the same is true for Netflix as a new mode of marketing.

Along with the double eleven since the net red live with the goods of the heat continues to rise, a variety of problems also come one after another. Li Jiaqi overturned, Sydney brush, Simba violation, a number of net red data falsification, often breaking the billion sales, ushered in the netizens endless controversy, as well as the relevant departments of the explicitly strict investigation.

Previously, the People's Daily issued an article talking about net red with goods, exploring whether the products of net red with goods are really worth buying.

Which talked about, net red products true and false advantages and disadvantages, is accepting the test of consumers and the market; net red with the goods of the set, but also by the user and the regulatory platform gradually feel clear; net red brand image, in the experience of the flow of liquidity after the rinse more and more reveal the true face; and not all the commodities are suitable for the sale of live webcasting way.

"Netflix" and "Netflix products" are mostly "flash in the pan" with short product cycles. Therefore, more inclined to use abnormal means to cash in on the benefits in the short term, so there is a greater need for strict supervision. In fact, the phenomenon of cutting leeks continue to change patterns, endless, mainly need to strengthen law enforcement issues, the need to fundamentally focus on the interests of the people, as soon as possible to improve regulation.

With the rapid rise of the net red with goods, many people for the net red this occupation is a rush. So, how do people feel about this phenomenon?

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