Traditional Culture Encyclopedia - Traditional stories - Store name

Store name

How to name a store With the growing prosperity of the commodity economy, more and more people are beginning to go eight to open small stores. Similarly, due to people's different styles and tastes, the tone and style of the name for their stores will also be different, an original, novel and unique name is the basic skills of the success of the name store.

Humor. Now there is a lot of humor in the name of the store, such as a tea store near Peking University named "confused", this store name is quite bold, hanging people's appetite and curiosity, reflecting its unique personality.

Performance characteristics. In naming the store, we must show the attributes and business characteristics of the store, no distinctive features of the store is unable to win the hearts of consumers. Diet store name, small restaurants should be a friendly, casual name, such as "belly Feng", "Nongjiale dishes", "fragrant restaurant", "small hole day casserole house". Small cave day casserole residence" musical instrument store name, can be named around the music! Creative names, such as "heavenly piano line", the song of the musical instrument store", "the sound of joy musical instrument line" photo, glasses and other stores to name, emphasize the use of light is essential, glasses store can be named: "bright", "Da Ming", "Yixingming" and so on.

Relies on the type of mountain. A lot of stores name, the name of a region and local specialties as a starting point, such as, "Shaxian snacks", "Huairou chestnuts", "Temple mouth snacks", "Chengdu Snacks" and so on. These names rely on the connection between regional names and specialty products to gain consumers' trust.

Fashion trend type. Many shopkeepers think with the characteristics of the times and change, when a certain culture is popular, will then come up with store names that cater to trendy tastes. For example, when the "80s" generally exudes a strong nostalgic complex, the birth of the "80s restaurant", "80s clothing store" and other themed stores; when the intellectual life as the material of a large number of cultural and artistic works popular, the birth of the intellectual life as the material When a large number of cultural and artistic works are popular, the birth of the "Zhiqing Hotel", and the design of these stores often cater to the needs of specific consumer groups.

Note

A good store name, in addition to easy to spread and and remember, but also has a certain novelty, on this basis, pay attention to avoid the same name with other stores, only then can be well differentiated from other stores, and then attract people's attention.

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How to name their own stores such as lamps store name to let customers see the name of the store to know you are selling lamps, such as you take a "Jorge lamps", there is no "brilliant lamps" or "bright lamps". "Bright lamps and lanterns" effect better, because "brilliant" and "bright" are easy to let customers and "lights" to produce Associations, and "Magnificent" is not necessarily! Therefore, the store's name must be combined with your business services and consumer groups facing the project, and can not be called arbitrarily. 2, store name should be rich in cultural connotations of a product name must have a rich, deep cultural connotations, small stores are no exception! This will reflect the quality level of store owners, customers are also easy to accept. Now a lot of small stores, especially in the lack of cultural connotations, appear more vulgar! What "two wazi restaurant", "small Lee clothing store" and so on. In giving the store name cultural connotations must be from various aspects, multiple perspectives to consider, such as historical and cultural origins, operating product features, such as flower stores, "fresh", the hotel's "fragrance", clothing stores, "beauty! ", this is where we tap the cultural connotation, such as selling stationery "Hanmo Hall", operating a tea store "old teahouse" these names can reflect a certain cultural heritage. 3, store name to understand the small stores are generally facing community residents, passers-by and other mass consumer groups, so try to understand the name, do not bite the words. Such as the boss that they are doing business in the metal, so they will add a "Xin" word in the name, and do wood business on the addition of a "Mao" word, for luck, it is the "rich For good luck, the word "Feng" is purposely written in traditional Chinese as "丰". In this way, even if you do a good job in terms of service quality, but because many customers are not easy to recognize the name of your store, so therefore affecting the spread of consumers in the word-of-mouth, other potential customer groups failed to achieve effective publicity. In addition, although the store name is popular, but not too vulgar. 4, store name catchy store name must be loud, catchy, easy to remember, so that it is easy to spread, to do this, not only to pay attention to the language of rhyme and fluent, but also to seize the psychological needs of consumers and spiritual needs, wherever possible with the customer's psychological **** song of the name, the customer is generally easy to remember, and can also be happy to disseminate, especially some of the more humorous, with a deep connotation of the name. If a noodle shop named "face to face", some Chinese restaurants named "Zao Wang", on the contrary, let people feel the name of the word is not cool but pale.

The store name of the name method (1) and the nature of the business products related to the name method, such as bright glasses store, Yishen tea should be, Kang Le pharmacy and so on. (2) and folklore or historical celebrities related to the naming approach, such as Dongpo Restaurant, Qianlong Imperial Cuisine, en E clothes, Xiangfei beauty and so on. (3) and the spirit of business services related to the name, such as day and night stores, hundred help service, honest department store, Maoyuan daily necessities. (4) Use the more popular online to give the company a good name, and can keep up with the trend of the times. Yan Tingli: Jinan City, Shandong Province, Han nationality, the legal name of the master before seeking, now 40 years old. Since childhood, dedicated to the study of Zhouyi Feng Shui more than twenty years, specializing in naming, word split, name measurement design, etc., the last two years of painstakingly original Wangtu (Wangtu) design technology, life advocate a "sincere" word, to be honest, do things honestly, do business in good faith, "honesty! The word "Sincerity" means: honesty and trustworthiness, a promise is a promise! Because of this his life path is wider and wider, reputation is getting bigger and bigger, he left the most footprints in Beijing, Shanghai, Fujian, Guangdong and other provinces and cities, for many famous enterprises and dignitaries left a deep impression. He is also known as "China's most famous feng shui master", "China's master of easy learning", "China's famous feng shui master", "China's authoritative feng shui masters His works include "History of Modern I Ching Development", "Contemporary I Ching Discussions", "Architectural Feng Shui Study", "Psychology of Character Prediction", and "The Psychology of Character Prediction", "The Psychology of Word Prediction" and so on. The traditional way of naming a store is mostly from the operator's point of view, that is, according to the operator's needs, choosing his favorite name. This way of naming has been abandoned by many people. Because although it can meet, suitable for the operator's needs, but not necessarily meet, suitable for the customer's needs, and even make the customer aversion. For example, "Wan Li Shang Hong", "have money store" and so on, often give people the impression of "shady businessmen". Nowadays, from the customer's point of view to name has become the first choice of many merchants and enterprises to name ideas. Such naming ideas, the requirements of the name should be in line with the needs of customers, so that customers have a good feeling, to get some kind of psychological satisfaction. For example, "timely rain pawnshop", "Banquet Guest House", "convenient supermarket", "Limin shoes", "Wumi Supermarket" and so on. Although the name from the operator's point of view has been discarded by many people do not use, but this is not the same as to say that can not be completely from the operator's point of view to name, the key is to go from the operator's point of view to name, must be done skillfully, naturally, but also to consider avoiding certain restrictions. From the operator's point of view to name the most commonly used, is to their own name as a store, business name. To their own names as store names, there are many in China and abroad. For example, "Wang Ma Zi Scissors" and "Johndeere" are two obvious examples. From the point of view of the product to name, a common method is to highlight the characteristics of their products. For example, the name "Meilianmei Supermarket" is used to indicate the characteristics of one's own business, telling consumers that the goods here are good quality and cheap, and trustworthy. This is more than "supermarket hair supermarket" in the consumer psychology to win the favor of customers. "Save the heart home management", "move mountains moving", "heart to heart marriage agency", "justice law firm", etc., all are To provide their own services to customers with the characteristics of the store name. This kind of naming idea is usually applied to those who deal with souvenir stores, or operating some kind of restaurant with a unique flavor. For example, barbecue restaurant can be named "Inner Mongolia barbecue house", "Xinjiang grilled food store", to show that they provide customers with the original flavor of the original sweat "authentic" products. Another example, "Korean restaurant", "Japanese restaurant" and so on is also in accordance with this idea to name. From the angle of origin to name, should pay attention to the use of the origin of the best is widely known as the famous origin. If it is a small, unknown place, I am afraid that it is difficult to play a good role. Stores, firms in advance of their target market positioning, you can name from the perspective of the target. The United States of America, San Francisco, Chinese district, there is a restaurant called "country accent pavilion", business is very prosperous. Most of the guests here are Chinese, long years of floating overseas Chinese, more than one kind of homesickness. After work to find fellow countrymen to get together, to comfort the homesickness, the Village Voice Court has become the best place for them to go.  A good store name must be suitable for the psychological needs of its target customers, suitable for the store's business purposes and mood, so as to establish a good image, thereby increasing the attractiveness of customers. Merchants in their own names, if you can inject a specific cultural ingredients, so that it has a certain cultural connotation. Not only can improve their own grade and taste, but also to attract more customers' attention. For example, "Rongbaozhai" is a typical example. The name fully embodies the traditional Chinese culture ...... >>

How to name the company store brand is the soul of the enterprise, a good brand, from the name can be read out of its vitality, nowadays, more and more successful people, the creation of the brand in the first place, which is such as Coca-Cola, Mercedes-Benz and other brands are worth a lot of money.

People do not stand without a name, goods are the same, business is more so. A good name, in the first place, there has been a successful "gene", "the United States of America air conditioning" success is very convincing. Originally ordinary and strange two words, just because of a "original life is beautiful", all of a sudden played a role as a finishing touch, but also a closer distance between business and consumers. "361 degrees" is also the same, the circumference is 360 degrees is known, only one degree more, said the largest, said the smallest, simple and clear in the meaning but profound, not by you not moved.

Mr. Zhao is a private mine owner, that day asked the author to name his business, the author according to his name and mine location have a "East" word, named "East Show Mining", "East Show! "The five elements of numerology is gold, and copper mining five elements of the genus class consistent with the mathematical meaning is:" where there is a will there is a way to win fame and fortune "East word has the sunrise in the East, the prospect of a bright symbolism, the word exhibition has a grand exhibition, Peng Cheng Miles of symbolism, at the request of Mr. Zhao, I gave him a message poem:

< p> The east out of the rising sun, spread wings to fly high. The wilderness by the people over, the industry plowing in the diligent time.

Ms. Liu is a chemical fiber business, the first few years has been losing money. Last year, I asked the author for his company to change the name, when the author has seen her eight, and told her when the fire prevention, Ms. Liu, a bitter smile, said: "just the first year of business lost a fire, and now have not regained vitality ah! I consoled her a few words, and then according to her name in a "far" word, give her name "far from the letter of honesty" Ms. Liu is very satisfied. Integrity is the basis for people, the basis of business, in front of a "far" word, so that the original serious "integrity" word, suddenly rise in vitality, static through a sense of movement, but also the operator's name into account, can be said to be a perfect match. The name of the five elements of the mathematical meaning is: "heavenly auspicious far, and smooth and smooth," the five elements of the wood, and the industry in line with the business.

Commercial stores can not be separated from the embellishment of a good name, in order to be in the forest of stores can let consumers first choose, the name is crucial. 08 summer months, the young beautician Peng came to the name, asked the author for the upcoming opening of the beauty salon to get a store name. I according to the beauty industry's five elements attribute is fire, for its store name: "national image", the name is not commonly used "beauty" and other familiar words, but can make people look at a glance to understand the industry, elegant and without losing the atmosphere, in line with the current people's Elegant but not lose atmosphere, in line with the current aesthetic. Now the "national image" is the city's largest beauty salon, Peng beautician has become a model for many young people to start their own business.

Some commercial stores, both service and location can be said to be superior, but it is not good business, this situation is more than the name of the relevant. Mr. Qi, who runs a pharmacy, belongs to this situation. 09 years, he opened a pharmaceutical supermarket in the location of the city center, seeing the business of several nearby stores is red hot, while their business is the door can be sparrow, Mr. Qi is very anxious, but also looked for feng shui masters to help the wealth, but the effect is very little. Mr. Qi through a friend to find the author, let the author to his store to see what. I took the compass, measuring tape and other necessary tools, thought it must be very complex reasons, but turned around and did not find anything wrong, and finally fell on the plaque, I suddenly understand the reason for it. When the author told him the problem in the name, he was surprised to ask the author: "Is the name is also related to business?" The author laughed: "Not only does it have, but it's also big!" Mr. Qi was puzzled! The author went on to say: "Pharmacy customers come because of health, some people may be because of their own or their friends and relatives of the disease and heartbreak, and your store name "Wang Yuan" has the meaning of attracting wealth into the treasure, perhaps you were eager to seek wealth to take this name, but forgot the taboo, because your "WANG JIN WEIYUAN" may be built on the pain of others!" I could see that Mr. Qi's face was a little unnatural, but the author continued: "Because of this, the distance between consumers and businesses, but also directly affect your business. Not only that, the sign's color is not in line with the direction of your store sitting east to west, the western five elements of gold, while the sign's color is pure blue, blue five elements of water, water leakage gold is leakage of wealth, how can this situation earn money?" At this point, Mr. Qi suddenly realized, said: "Mr. Chen, thank you for your guidance, then you will be for the store to re-create a name, okay?" I named it "Pukang" according to the characteristics of the pharmaceutical industry, and suggested Mr. Qi to write an advertisement slogan next to the store: "Pudu ...... >>

Store name naming principles 1, store name must be consistent with the business goods store name method, usually reflect the operator's business characteristics, or reflect the main store's excellent quality, so that consumers can easily identify the store business scope, and produce the desire to buy. For example, Tong Ren Tang, De Ren Tang, as a long-established traditional Chinese medicine store has been a household name, the Hall as a traditional Chinese medicine store has become a conventional identification mark, so people only look at the Tong Ren Tang signboards or other what Hall signboards, know that the sale of traditional Chinese medicine. Another example is Kung Tak Lam store name, reflecting the operator is good at cooking vegetarian dishes. 2, store name must be novel, not fall into the cliché, can quickly catch the consumer's vision store name must be novel, can arouse the interest of consumers, to attract them to patronize the store, such as a mouthful of fresh, big three yuan, dog with the name of the store, all so that the consumer to produce interest and curiosity. 3, store name should be simple for good, easy to read and easy to remember the name of the store can not be up too Complex, otherwise it will cause negative effects. For example, some stores like to use the complicated and difficult word for the name of the store, so that customers not only can not recognize, but also read out the sound, to avoid this situation, is generally not into this kind of difficult to recognize the name of the store door. And like WanKeLai, half a point of profit, taste and other store name, is to understand the concise, easy to spread. 4, store name should give a person a sense of beauty and artistic cultivation of good store name, cultural heritage, so that consumers feel at ease. Such as building outside the building, Tao Taoju and other names. 5, when the store name when considering the impact of the surrounding environment store naming techniques store name to comply with the rules 1, highlighting the individuality of their own stores do not fall into the "John Doe" in the commonplace, we must make efforts in the novelty is not vulgar, including the store name sign design and production. 2, in line with their own business characteristics of the name of the store to reflect the characteristics of the business, such as the "store name". Reflect the business characteristics, such as "bright glasses store" 3, simple and clear store name can not get too complicated, such as stores like to use the difficult word to the child's name, so that customers not only can not recognize, but also simply do not know what is the business of opening a clothing how to name? Clothing store name to pay attention to what 4, mathematical information in the positive store name mathematical information is objective, with a certain induction induction, the name of the total frame mathematical information can not be too fierce. 5, in line with the NIS rules of the name of the implied meaning of the righteousness of the road, the visual image of the distinctive good-looking, sounding smooth and loud.

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How to name your store? 1, first think of the name of the shopkeeper, the name should be easy to remember as the first principle, followed by the name of novelty, meaningful.  2, try to use Chinese characters in the name, avoid using pinyin and digital combinations. (We are Chinese, to use the Chinese word, if the store to do foreigners to see, then use the word or *** number it) Taobao as an example, some sellers to take the name of the store, are generally based on their own preferences to name, this practice is actually wrong, to take the name of the store to weigh a variety of elements, because a good store name allows more buyers to search for the name of the store, the name of the store had better contain the name of the goods that you are selling, and must not be randomly based on personal preferences to name, not to take a name, not to take a name, not to take a name, not to take a name, not to take a name, not to take a name. You can't just decide the name of your store based on your personal preference.

How to give the store a good name? The principle of easy to read, easy to remember is the most fundamental requirement of the retail store name, retail store name is only easy to read, easy to remember, in order to efficiently play its function of identification and dissemination function. How to make the retail store name easy to read, easy to remember it, which requires retail store operators in the retail store name, to do the following: 1, concise. The name is simple, concise and clear, easy to exchange information with consumers, and the shorter the name, the more likely to cause customer reverie, richer in meaning. The vast majority of high visibility retail store name is very simple, these names are mostly 2 a 3 syllables. 2, novelty. This refers to the name to have a sense of freshness, to catch up with the trend of the times, to create new concepts, such as Kodak (KODAK) the word in the English dictionary can not be found, itself does not have any meaning, but from the linguistic point of view, "K" sound as "P" sound, can give a deep impression. People left a deep impression, at the same time, "K" word pattern logo novel and unique, consumers see it for the first time, the spirit of the spirit is often invigorated, which further deepens the consumer's memory of Kodak. 3, loud. This refers to the retail store name should be easy to catch on, difficult to pronounce or rhyme bad words, should not be used as a name. For example, Kenwood (KENWOOD) sound original name for Terry Europe (TRIO), the reason for the name change is TRIO sound rhythm is not strong, before the "Terry (TR)" pronunciation is not bad, to the "O", read up to the head heavy foot light, will be The previous momentum has been weakened a lot. After changing to KENWOOD, the effect is very good. Because KEN and the English CAN (able to) have harmonized the wonderful, and catchy, loud reading. WOOD (lush forest) and have a short sound of harmony, rhythm is very strong, the combination of the two, is indeed a very loud name. 4, high spirit. This refers to the retail store name to have the spirit, starting point high, with impact and a strong sense of *** color, give a person a sense of shock. 5, unique. Name should have a unique personality, to avoid similarity, avoid confusion with other retail store name. Such as Japan's Sony Corporation (SONY), formerly known as "Tokyo Telecommunications Industry Company", would like to take the original name of the three words of the first letter of the alphabet composed of TTK for the name. However, the product will enter the United States in the future, and the United States of this type of name, such as ABC, NBC, RCA, AT & T and so on. Akio Morita, the manager of the company, thought that for the development of the enterprise, the name of the product must be unique, eye-catching, simple, and can be spelled in Roman letters. Further, the name must maintain the same pronunciation regardless of the country.

What are the points to keep in mind when naming a store? A good, memorable, catchy name will in any case be easier to stimulate people's desire to consume and increase the store's return rate than an obscure name. What are the points of attention of the store name? The following name net for you to do a simple introduction: store name which attention to the click into the master of the name 1, Jealous of others can not understand the name of others can not understand, like the choice of secluded words, although the meaning is good, no one understands, the moral is good and meaningless. 2, the name should be concise Do not deliberately modify the name of the store with some secluded words deliberately decorated name, try to make the name simple and clear. You should know that only large companies and enterprises can name a very deep, small companies as long as they can win their own market share on the line, up a subtle name instead of letting people unknown. Simple name for easy dissemination, simple and concise, at a glance, both easy to attract customers, greatly increasing the likelihood that people will pass the name by word of mouth, but also be able to convey a wide range of meanings to consumers, helping to cause brand associations, causing the desire to communicate. 3, avoid using remote words, ambiguous trademark name is for consumers to call, should take into account the popularization of the word problem. A mention of the name, the first want to list is to turn over the "Kangxi Dictionary". Do not know, the actual situation is just the opposite. A good name is like a good article, is in the plain see magic, rather than rely on the remote characters, multi-stroke characters and variant characters. "Si-Tong", "Founder", "Jinli-Nong", "Master Kong", these pleasant names, which one Is not a common word. 4, the name should be linked to the industry. 5, the name and domain name, the shorter the better The name and domain name should be entered into the computer, so it should be short and easy to spell. In fact, all brand names should not be complicated and difficult to remember. The words, syllables and letters of a brand name are valuable, and you should not use long words when you can find short ones. Simple names can be short and sweet and help improve consumer recognition of the brand. Motorola simplified its trademark from Motorola to Moto with this in mind. Similarly, Xiaxin in addition to the name change to "Xiaxin", but also its English trademark Amoisonic changed to Amoi. 6, take a lucky name so that people figure a good omen. Auspicious is the traditional habits of the Chinese people, online store name auspicious will attract a large number of customers to visit. 7, the name must be readable only catchy trademark to impress consumers. To avoid bad pronunciation, strange, awkward words, try to use people are familiar with, simple and easy to read words to name. Some people use logos that are larger than their names for their trademarks, and others use fonts that express what they think the brand should be, emphasizing the features of the trademark to the detriment of how easy it is to pronounce. Some people choose a font that is difficult to recognize, while easy to recognize is precisely the most important factor to consider when choosing a trademark. 8, the name should be unique brand recognition and whether the name is unique, distinctive relationship is very big. Ideas that are expressed in a fresh way tend to attract us to listen more closely. Completely coined new words, such as Xerox, Kodak, Exxon, etc., are short, strong and distinctive, making them easy to remember. The most common is the use of quirky metaphors, a simple way to associate one image with another and increase attention. 9, take a sustainable name A bad name may have a direct impact on your company's future business development. For example, if someone invested in a private radio station, the name is also called so-and-so radio, but the company continues to grow and develop, and then want to start a television station, and " so-and-so radio company " name is completely limited to his continued development. Or you set up a food store, the name is called "delicious", the development of later, you become more and more rich, want to invest in real estate business, but who likes to live in the "delicious" real estate house.