Is there any way to make your store learn to transform and upgrade?

After reading the reform attempts of so many companies, Bian Xiao also has several suggestions for the reform of physical stores:

1, conveying the customer-centric concept.

In store planning, we should pay attention to increasing customers' stay time. The adjustment of new retail stores must attach great importance to customer experience, and in addition to commodity experience, more consumer experience must be added.

2. The change of flow inlet

At present, most of the traffic portals are online, and most of the online traffic resources are mastered by BAT, and its preemption space is already very narrow. At present, the trend that everyone can see is that large enterprises import offline traffic online. Bike-sharing is a success story.

For physical stores, there is actually an offline traffic portal. How to import traffic and realize cash flow is a problem that all entities should consider.

3. Scenarioization

Many supermarkets are doing "supermarket+catering" in order to solve the lifestyle needs of target consumers. When making adjustments to goods, stores must consider the scene of consumers buying such goods.

4. Technical adjustment

As mentioned above, the new retail physical store should be people-centered, and the intelligent system of the physical store should also be customer-centered and support more people's needs.

Self-service cashier system, I believe many people have experienced it. Now, going to KFC, McDonald's and other fast food restaurants will have their own ordering system. Physical stores should also introduce a self-service cashier system, which not only saves labor costs, but also has a good effect on creating traffic portals.