What are the classifications of market research?

1. consumer survey: observe and study specific consumers, and purposefully analyze their purchasing behavior, the evolution of consumer psychology and so on.

2. Market observation: comparative analysis of specific industrial fields, and research from the organized angles of economy, science and technology.

3. Product survey: study the development history, design, production and other related factors of the same product of a certain nature.

4. Advertising research: analyzing and sorting out the promotion effect of specific advertisements.

It may include the following contents: market trial sale: before the product goes on the market, provide a certain amount of trial products to designated consumers, and study the future market trend of this product through their reactions.

5. Concept test: for designated consumers, use questionnaires or telephone interviews to test whether the new sales concept has a market.

6. Mysterious shopping: arrange hidden researchers to buy specific items or consume specific services, and completely record the whole shopping process to test the attitude of products and services. Also known as mystery guest or mystery guest shopping.

7. Retail store audit: used to judge whether chain stores or retail stores provide appropriate services.

8. Demand estimation: used to judge the maximum demand level of products and find major customers.

9. Sales forecast: After finding the maximum demand level, judge how many products or services can be sold.

10, Customer Satisfaction Survey: Quantify customer satisfaction with products by questionnaire or interview.

1 1. Distribution channel audit: used to judge the attitudes of potential retailers and wholesalers to products, brands and companies.

12, Price Elasticity Test: used to find out the consumers who are first affected when the price changes.

13, Quadrant research subdivision research: Divide the consumption behavior and psychological thinking of potential consumers into quadrants with demographic method.

14. research on consumer decision-making process: analyze the factors that affect the consumer who easily changes his mind to buy the product, and his behavior pattern when he changes his purchase decision.

15, brand name test: to study consumers' feelings about new product names.

16, Brand Equity: Quantify consumers' preferences for different brands.

17, research on advertising and promotion activities: investigate whether the sales methods, such as advertising, have achieved the expected benefits, whether the people who watch the advertisements really understand the information and whether they really buy because of the advertisements.

Baidu Encyclopedia-Market Research