What are the problems in supermarket management?

The feedback of commodity sales related information is not timely and the forecast is inaccurate, which leads to the unreasonable inventory structure and cycle and causes a lot of redundant logistics costs for enterprises.

Inventory management is arbitrary, and most supermarkets have low technical level of inventory management, low quality of personnel, and lack of unified work standards and job responsibilities.

Lack of understanding of inventory management. Many supermarket people think that the warehouse is just a place for storage, just putting the redundant goods together, paying attention to the sales and procurement of goods and ignoring the influence of commodity inventory on the overall operating effect. Ignoring and wasting the full use of resources in the reservoir area, for example, the distribution, processing, packaging and repackaging activities of many commodities are not carried out in the open space of the reservoir area, but in stores, which greatly increases the operating costs.

Extended data

Business management refers to a series of management and business activities carried out by enterprises in order to make production, operation, labor, finance and other businesses smoothly implemented and effectively adjusted according to business purposes.

Supermarket management countermeasures;

(1) The product shall be clearly identified as far as possible;

(2) Special promotion;

(3) Strengthen the display effect, plan the communication strategy, enhance the brand image, increase the added value of products, and make consumers feel that they are worth the money;

(4) Reasonably reduce operating expenses and strengthen cost advantage.

Feature 2: self-help shopping, large venue and large exhibition area.

Countermeasures:

(1) Many consumers are impulsive consumers, so vividness (display, storefront promotion) is the main attraction of businesses;

(2) As large as possible, as many as possible, as beautiful as possible, with the same style, showing the stack heads, end frames and shelves;

(3) Show sample shops;

(4) Vivid competition (between salespeople and supermarkets).

Feature 3: Supermarket management is formal, and warehousing, finance, store operation and product pricing are all departmental and decentralized. Moreover, most supermarkets implement a monthly settlement policy for suppliers, and hypermarkets are domineering and can always find reasons (such as festivals and store celebrations). ) Seek sponsorship from suppliers.

Countermeasures:

(1) Warehouse manager, business manager, financial manager, cabinet director, warehouse keeper and financial cashier are the key figures in supermarket operation. Business representatives who run supermarkets should have considerable public relations and interpersonal coordination skills, have received special business knowledge training and have good skills;

(2) more joint SP with supermarkets to enhance the cooperative relationship between the two sides (the interests of both sides should be considered when promoting);

(3) Select the champion store with the largest sales volume or the highest oversold rate in the supermarket chain, and reward the store manager and employees;

(4) Special festivals (Christmas, Easter, Valentine's Day) provide supermarkets with Christmas trees, lighthouses, arches and other decorations with company logos;

(5) When the consumer purchases RMB in the supermarket, he will give our company a gift;

(6) supermarket celebrations (such as celebrations) provide special prices and free products;

(7) Do the supplier's duty and provide after-sales service;

(8) Contract signing should be professional and rigorous;

(9) Recruit supermarket operation professionals and conduct special training for existing business personnel;

(10) Educate and require supermarket operators (including tally clerks, promoters and industry representatives) to consider the interests of supermarkets in their work, so as not to bring trouble to stores, such as: a, promotion and tally clerks must dress appropriately, pay attention to their gfd and regulate their behavior; B, products, promotional items are packed neatly and orderly, and hand-painted is popular, neat and beautiful; C, supermarket peak period should avoid a lot of vivid work (such as piling), if necessary, vivid work at night.

(1 1) Try to help store employees do what they can without affecting their jobs.

Feature 4: The inventory area of most supermarkets is relatively large, and there are many kinds and quantities of inventory, which are easy to be confused. The delivery and receipt of goods in supermarkets are very timely, and the warehousing procedures are more formal and complicated.

References:

Baidu encyclopedia? management control