Clothing event marketing excellent planning program (sales clothing planning event program)

In order to ensure that things or work in a scientific and orderly manner, you have to need to formulate a plan in advance, the program is a comprehensive consideration of things or issues related to the factors developed after the written plan. Do you know what kind of program can actually help us? Here is my carefully organized clothing event marketing excellent planning program (sales clothing planning event program), I hope to help you.

Clothing activities marketing excellent planning program (sales clothing planning activities program) 1

First, the purpose of the activity

The Spring Festival is a traditional festival of the Chinese nation, symbolizing the old and welcome the new, auspicious and joyful.

The traditional habits of the Chinese people are to do New Year's shopping, family reunions, and visiting friends and relatives. Retail, catering and other industries are bound to usher in the peak consumption, but also the peak of promotional activities,. It is also the best time for us to pull industry sales through the Spring Festival promotions and show off the brand's hot promotions.

Second, planning ideas

Through the above analysis of the problems and opportunities, we determined the overall idea of the event.

In order to better highlight the corporate image of TENCENT, take this opportunity to further enhance TENCENT's corporate visibility and reputation, combined with the integration of a variety of means of communication advantages, in order to use the least amount of communication costs to achieve maximum effect.

Therefore, we will utilize the powerful commodity promotion activities, rich cultural and artistic promotional activities, the first Tianzheng Clothing Culture Festival activities will certainly be produced in Tianchang people **** Ming, causing a sensation, so as to achieve the desired goal. /p>

Third, the scope of activities and product introduction activities:

All the goods in the store (except accessories) Product Description:

Senma's products have a fabric texture close to the thin, smooth and soft feel, soft luster, good strength, good abrasion resistance, not insect moths, do not mildew. Gorgeous colors, youthful ` breath, trendy design, reasonable tailoring, pro-people prices and many other features.

Four, activity planning

(1) Activity time: __.02.10-__.02.25

(2) Activity location: Senma Fengjie store

(3) Activity purpose: to carry out this promotion The purpose of the activity is to digest the current backlog of the company's inventory, to help end-users to sell Senma clothing quickly, to improve consumer awareness of the brand of Senma apparel and good sense of loyalty to the brand of Senma, for the upcoming listing of new Senma clothing to do a good job of the preliminary preparatory work.

(4) the main activities and processes:

Starting immediately, all customers who come to Senma store shopping for 200 yuan to enjoy 10% discount, 300 yuan to enjoy 8% discount, 500 yuan to enjoy 20% discount, 700 yuan to enjoy 7.5% discount, 888 yuan to enjoy 6.5% discount or Senma vip card (note discount card, send card, not discount). Send the card does not discount), purchase of more than 1000 yuan can be 6.5% off plus a Senma vip card.

In addition, where the purchase of 499 yuan customers can also participate in a lottery. 100% winning rate, surprise waiting for you.

Prizes:

Grand Prize: 999 yuan shopping coupon (1) First Prize: 499 yuan shopping coupon (5) Second Prize: 399 yuan shopping coupon (8) Third Prize: 299 yuan shopping coupon (10) Fourth Prize: 199 yuan shopping coupon (15) Fifth Prize: 99 shopping coupon (20) Sixth Prize: New Year's red packets. (50) Lucky Prize: an exquisite cell phone chain a pre-event publicity mainly rely on the distribution of flyers and TV ads to promote this activity. Executed by temporary workers and local radio and television.

Activities during the publicity for each store, by the store sales staff implementation.

V. Activity budget:

Basic costs: advertising costs, leaflet printing, and a variety of promotional costs, temporary labor wages and overtime, prizes and so on. It is expected that the cost of this month's promotional activities during the cost of roughly 40,000 yuan, as well as a variety of contingency costs of 10,000 yuan, a **** 50,000 yuan.

Six, the effect of the estimated: through this promotion, improve the sales output and market share this month, is expected to be the month's sales ? Reach the usual monthly average sales of 140%, while the influence of the brand Senma will also greatly increase, so that more consumers trust ___.

Clothing activity marketing excellent planning program (sales clothing planning activity program) 2

First, the purpose of the activity

1, the use of "Eleven" National Day Golden Week advantage, to improve brand awareness in the market in the same industry;

2, the Golden Week The flow of people is relatively large, can effectively enhance the turnover;

3, with promotions to return to consumers, to give the majority of consumers a piece of love, establish "_" in the minds of consumers' reputation;

4, the use of the "Eleventh" National Day Golden Week, gift old Golden Week, gift old customers, the development of potential consumer groups;

5, while the heat of the National Day will be the new effective promotion.

Second, the theme of the event

Equal parts - welcome to the National Day promotional activities

Third, the activity time

20__ year _ month _ date

Fourth, the place of activity

all over the store

Fifth, the content of the activities

Welcome to the National Day, the Golden Autumn to send cool! _ In order to thank the majority of consumers love, especially during the National Day held a "cheap share of autumn clothing men's color a welcome National Day promotional activities. Where ___ month ___ - ___ month ___ promotion period, in the ___ store or counter to buy any one commodity, 7.5 percent discount. A gift of one exquisite gift will be given to those who are over ____ dollars. Delivery until stocks last!

The right of interpretation of this activity belongs to the _ head office.

Six, gift types

1, gift types: towels (with the word Selman) poker, ballpoint pen and other references)

Seven, the investment in advertising

1, on-site posting promotional posters

2, hanging banners

3, POP

4, easy to pull the treasure

eight, the use of graphic design

The use of graphic design in accordance with the regular implementation, depending on the local stores and counters of the specific circumstances of their own decision.

1, the use of time: the entire period of activity

2, the use of location: _ apparel stores or counters

3, involving the use of the project:

A, hanging flag: hanging from the ceiling of the store.

B, POP: posted on the windows or backdrops of the boutique.

C, easy to place in front of the store or next to the counter.

D, store posters: posters on the signboard, placed in front of the store, the conditions allow the store can also be posted on the store door posters to increase the atmosphere of the promotion.

E, promotional posters: use the same method as store posters.