Traditional Culture Encyclopedia - Traditional stories - I will be 40 years old soon and want to open a physical store. What are the prospects?
I will be 40 years old soon and want to open a physical store. What are the prospects?
Because although I am a part-time investor, I am also the owner of a restaurant.
Besides, there are four friends around me who all run stores.
I will talk about several types of well-known physical stores for your reference.
I run a restaurant.
Opening a hotel has a heavy workload, a large investment and an important location. The advantages are good cash flow and high gross profit margin. Once the break-even point is broken, the annual profit is considerable.
To open a restaurant, you need to have a clear category theme, manage the kitchen and waiters, match the customer base and price positioning, and be diligent.
Brother A runs a dried fruit shop (Mei is not thirsty), mainly in major shopping malls.
First of all, this dried fruit shop is the franchise fee and the pressure fee, which accounts for a lot of investment. Then, it is not easy to find a good position in the shopping mall, and it is necessary to tackle the problem of investment managers. If it is opened, the work will be easier, with small sales on weekdays, busy weekends and stable business. And cleaner (unlike restaurants with greasy hands)
Brother B runs a jewelry store.
The location is near the university, not Mong Kok, and the rent is cheap.
All the goods come from Alibaba, and the selling price quadruples.
You need to be able to pick out the explosive products and have a clear sense of the trend, and then you need to pull some regular customers as agents to let them recommend products to your classmates.
He doesn't earn much money in this shop, but his younger generation knows a lot.
Brother c has a skill and runs a barber shop.
Located in a residential area, there is no big job. 20 yuan for a haircut and a simple oil perm, all for the aunt in the community.
The young man is very busy, so many people sit in front of his house and chat every day, and business continues.
With two apprentices, this store can earn1.5-20 thousand a month.
There are also problems, that is, to open this kind of store, one is that you have the ability, and the other is that life is hard.
I can't even answer the phone when I'm busy.
Uncle D is one of the richest people in our group. He runs a garage and joined the company.
It's more professional, so it's hard to say clearly. He himself described millions of profits a year.
Generally speaking, to open a physical store, you must give the landlord a large sum of money.
Then, it is very important whether the storefront and storefront rent match the crowd and people you want.
You can't rent a hot pot restaurant at the entrance of the railway station, because the store rent is very expensive, but you can't turn over the table, and the customer base is wrong, okay?
Now, under the impact of e-commerce, those who are engaged in trade (brother B's jewelry store) and those who are not engaged in services (catering, hairdressing, situational consumption and life service) have a good living environment.
If you open a physical store, you should consider which industries are currently unable to access the Internet.
Thank you for inviting me!
I had the same confusion about the problem mentioned by LZ in my early days, but I thought it earlier than the landlord.
Although the landlord didn't think about this until he was 40 years old, it seems a little late, but as long as people have ideas and actions, it's never too late to start a business. Huawei's boss was forced to start a business in his 40 s, and tobacco king Chu went to Beijing to sell oranges for the second time in his 70 s. So far, we have made such achievements, not to mention that we are younger than them.
Since the landlord has the idea of opening a physical store, but the idea belongs to the idea, there is still a lot of preparatory work to be done. I will share some experience with the landlord in combination with my own experience in opening a shop for several years, and try to make the landlord take fewer detours when opening a shop.
mental preparation
As the saying goes, you can't be confused at the age of 40, and your energy can't be the same as that in your twenties and thirties. Since you have opened a shop, you have to do everything yourself, unlike before, when you just punch in and go to work every day, your work is easy, and you have to do everything yourself when you open a shop. Are you really ready to work hard?
But then again, it is not a bad thing to start a business when you are old, and the advantage is even greater. Everyone has experienced ignorance at the age of 20 and stumbling at the age of 30. By the age of 40, their minds will be more mature and their problems will be more profound. After all, opening a shop is not a trivial matter, and every step needs to be cautious.
Study preparation for opening a shop
Opening a shop is like building a house. Laying a good foundation is the key. Is there a clear plan for opening a store before opening it? Do you have good knowledge of opening a shop? Has the market done detailed research? Are you ready to control the risk of opening a store? As the saying goes, know yourself and know yourself.
Opening a shop requires money everywhere. First, judge the size of consumption cost, the area where you set up shop. It costs money to rent a facade, buy goods and hire people. Even if the store is not profitable in the first few months, do you have extra funds to continue to maintain it? Or there is no extra money, how to find someone to partner, crowdfunding, etc. It is something that the store needs to think about in the early stage.
(1), Volkswagen just needs the project.
If you don't have any practical experience in opening a store in the early stage, you can go to the project of basic necessities for the people. First, it is just needed, and second, it belongs to service industry. At present, physical stores are greatly affected by e-commerce. The competition between physical stores and e-commerce in the future is to see whose service experience is good. (However, the products just needed also need preliminary research. For example, if you open a restaurant, if the cooking level is not good, customers will still be lost. )
(2) Sales type items
Such as toy stores, clothing stores, jewelry stores and so on. As long as you find a good source of goods, choose a good store location, do more activities at ordinary times, and combine online and offline, business will not be bad. (PS: The most important thing in opening a shop is patience and patience)
(III) Professional and technical projects
For example, if you know a lot about electronic technology products, you can open a retail store for electronic technology products; I am very good at flowers and green plants. I can open a flower shop and a potted plant shop. Good steel needs to be used on the cutting edge to run shop projects in the industry you are most familiar with. Specialization is no problem. As long as the business is well run, the business is still guaranteed.
(4) Join the project
If you really don't know what to do when you open a physical store in the future, you can find a way to join directly. The advantage of joining is that the headquarters has provided you with good brands and products, and also provided you with the support of opening a store. You just need to pay the membership fee. It's that simple. (PS: Joining is risky and investment needs to be cautious. You must visit this website many times. After all, it is not easy to save some money and avoid falling into the pit. )
Generally speaking, there are still many projects to open stores, but whether they can be opened well requires operators to spend more time thinking.
Nowadays, there are a lot of Internet e-commerce, which has a great impact on the real economy, and many of them can't go on. For example, Belle, which was famous all over the country before.
If you want to be a physical store now, you must start with goods or services that are not suitable for long-distance transportation. The most common things to do are eating snacks and getting a haircut. To have a future, there must be a great market demand, and it cannot be defeated by others across regions.
It can be said that catering has always been an evergreen tree in all walks of life. People have to eat and drink wherever they go, and everyone has to spend money.
Whether it's snacks, tea shops or restaurants, it's all about making money. And they can only absorb passers-by near the store address, or people passing by nearby.
Snacks have always been loved by people. As long as we find a better place, there will be many people. Then you can earn money, and it is not a problem to earn 800 to 1000 a day. The only bad thing is that it is bitter and tired, and it is also necessary to prevent urban management.
Tea shops have great requirements for geographical location. The brand is unknown and can't be sold at all, and the bad places can't make money at all. There are too many tea shops nearby, so just take care of them.
Therefore, whether there is a prospect and whether you can make money depends on the geographical location and brand you choose. The catering industry is a good industry with great prospects at any time, but without a good geographical location, dishes and special places, you will still not make money. So think carefully.
However, after take-out, even if the location of the tea shop in the restaurant is not good, you can still sell things, but it is equivalent to being an e-commerce, but if you don't do well, you will still close down if you don't control the cost.
With the continuous development of modern life, people have higher and higher requirements for health preservation and physical health. So most people will have time to press their feet and do physical therapy.
Most people pay great attention to their health, and some even do foot bath and steam. Moreover, health care and foot bath are promising industries, which have always attracted many bosses to invest.
It should be noted that there must be solid technology. Without certain strength, driving is easy, but it can't solve the problem. It will only disappoint the customers, and then no one will come.
No matter how Internet e-commerce develops, barbershops will not be affected. Therefore, as long as you have some skills and open a barber shop, you will never starve to death. Unless, there are many barbershops nearby and the technology is very poor.
If you have a little better haircut skills, you can earn money by getting some other projects, and it is not a problem to get a deposit for several years.
You know, the profits of many pet shops are insanely high, and the cost of slightly more expensive things is not much at all. It can be said that it is a bit close to profiteering. Of course, some pet products will be impacted by the Internet.
However, pet shops are still a profitable industry. All kinds of pets continue to attract people's love, and some treat pets more seriously than their own sons, which is why pet shops earn so much money.
Although the internet has dealt a heavy blow to all walks of life, supermarkets can still make money from it.
The reason is that some things selected online are not necessarily good, and in fact they are not much cheaper. Shopping is not as good as going to a large physical supermarket, not only shopping but also choosing what you want. More importantly, express delivery doesn't have to wait for a few days.
There are a large number of middle-aged and elderly people who are not used to online shopping. The nearby supermarkets are very affordable and the vegetables are very fresh. Many things are tangible, easy to choose and need to be searched online.
So the supermarket is also a promising and profitable place. However, this requirement for geographical location is particularly strict. None of them are permanent residents, and none of them are temporary workers nearby, so they can't make any money.
Supermarkets are just for convenience. Some people buy a box of cigarettes, water and two packs of melon seeds, and they all choose to go to the nearby supermarket. There are many, and you don't have to buy them online.
No matter Valentine's Day or Mother's Day, a lot of flowers are needed, and many people will buy flowers to take home when they are free. There are few flowers in some places. So the demand is also relatively large.
No matter how the network develops, flowers are the freshest and unaffected only when they are around. Flowers are essential for young men to pursue their girlfriends. There are other funerals and weddings, and there is also a demand for flowers. So this is also a very promising industry.
It is roughly these kinds of physical stores and industries, as well as fitness and medical care. However, these requirements for resources and technology are also relatively large, and individuals are not advised to start blindly.
Therefore, no matter catering, snacks or barbershops, there are certain market prospects. Investigate the geographical environment and nearby residents, and then decide what kind of store is better, which is most beneficial to you.
Good luck opening a shop!
If you want to open a physical store, I suggest opening a pet store.
First: selling pets is very profitable. It is normal to sell more than 300 dogs 1000. Of course, you have to ensure your health. You can't smash your own signboard.
Second: Bathing and beauty. Forget it. The profits are huge. The cost of bathing is a few dollars, and it will cost several hundred dollars in the future. Beauty is more powerful.
Third: supply, dog food. One-third of the profits of materials, dog food consumables, low profits, large quantities.
Fourth: foster care. Shit, this is great. A dog eats a few dollars a day, the foster care fee is dozens of dollars a day, and the big dog is one hundred a day. Premise: Take good care of the dog, sign a contract, do a good job of hygiene, and take good care of the dog during foster care.
Fifth: vaccines, drugs, profiteering. Stop talking.
Sixth: No matter foster care, bath beauty, vaccination, the network can not replace physical stores.
Even if dogs can be bought online, photos and videos are not attractive in front of your eyes. Everyone thinks it's good. Look at the dog that is pleasing to the eye. You said 1000 for sale, 2,000 for sale and 3,000 for sale. People who are not short of money don't care at all. Look at all this food!
If you don't work in a physical store, you can learn to make gifts from me. Sell the old newspaper issued on the day of the customer's birth to him as a birthday present with a beautiful gift box. Very memorable.
A few dollars into dozens of dollars, dozens of bills every day, what else do you want?
Entering the age of no doubt shows that the subject has some views on life, and he doesn't want to run around anymore, so he can do some business and settle down. Here, I want to give you some views of the younger generation.
Today, with such a developed Internet economy, it is difficult to do business in many physical stores, but it is not impossible. If you want to do business without losing money, you have to bypass the business replaced by the e-commerce platform.
1, retail store. Although retail stores are easy to do and suitable for your age, it should be noted that retail stores are not necessarily so promising. If you don't want to invest too much, you can consider it.
2. Teahouses and other places of leisure and entertainment. This kind of physical store can't be replaced by the Internet, which is very suitable for your age. You can make money and make your life colorful, but the same problem is that there is not much prospect.
3. Environmental protection treatment station. Simply put, it can be a thrift store or a garbage disposal station. Environmental protection in the future must be the general trend of our ecological development, which is very promising, but the disadvantage is dirty and tired. If you think you can eat this pain, you can fully understand and act in parallel.
4. New fruit and vegetable shops. At present, there are a lot of people in this industry, and the competitive pressure is definitely greater, but I believe that with your rich life experience and experience, you can do this well. This industry can be said to be in line with the internet now, and it needs to know some basic internet knowledge.
Finally, what the younger generation wants to tell you is that no matter what industry, as long as you think about it, you must boldly try. How do you know you can't do it without trying? I hope your business goes well and you can make a fortune.
It is not recommended to open a physical store. There are capital considerations, first, nursing homes. Second, chain clinics. Third, kindergartens. Fourth, k 12 training institutions.
Try to answer the question from a post-90s perspective. Due to well-known reasons, physical stores are not only difficult to do now, but even sad. Large shopping malls in first-tier cities have basically degenerated into brand display points+catering+youth counseling and training, and it is almost impossible for physical stores to operate for a long time. Large shopping malls in second-and third-tier cities only exist as landmarks, and physical stores seem to be better, but they are only maintained.
? But everything in the world will be the opposite. Personally, I still like to visit specialty stores and buy some daily necessities in my spare time. As a 40-year-old, rich social experience and contacts are also available resources. If you want to open a physical store, you must first think calmly about your skills or resources, and you can't invest because the industry is hot or the demand is large. After all, the efforts behind every successful person are unspeakable hardships.
? First of all, analyze the audience of physical stores, which should be people who have time to go out. People under the age of 25 and over the age of 55 should be the main population. They have plenty of time and little pressure in family life, especially women.
? Secondly, the location of physical stores also determines the types of products sold. If you are in a tourist spot or area, then specialties or handmade souvenirs are good choices. If you are close to residential areas, then the types of daily necessities and high frequency of repeated consumption are good choices, such as specialty restaurants, tobacco and alcohol convenience stores, beauty salons, etc., which can be operated for a long time. If you are in the business circle, you should consider coffee shops, restaurants and other leisure and entertainment categories. If you are in the school district, personally, you will have a wider choice. Trusteeship, training, coffee bookstores and specialty clothing stores all have good benefits.
? Buffett said: When the market is afraid, it is greedy, and when the market is greedy, it is afraid. When everyone is not optimistic about physical stores, it may be a good opportunity. Physical stores rely on word of mouth and accumulate over time. As long as we avoid ambitious goals and control costs, it is possible to operate for a long time and obtain reliable and stable income.
? Generally speaking, physical stores need to go through a difficult period. If you are impetuous or impatient, you'd better give up this idea.
Two stores, one just closed this year and the other has been losing money.
To tell the truth, no industry can last for 30 years in Hedong and 30 years in Hexi. Ten years ago, my business was quite profitable. Although China's economic decline has been declining, after all, China has a large population base, and you can still make a lot of money by choosing the right industry and timing.
First, you need to know what you will do. You can't be jealous of an industry that others make money but don't understand at all.
Second, know what you can do. You can't do things beyond your ability. For example, if you only have100000, you will enter a high-investment and high-risk industry, and you may lose your money.
Third, don't invest blindly, don't choose clothing and electrical appliances, and try to invest in industries related to people's daily lives, such as eating and drinking Lazar. Many traditional industries that make money are not working now.
Finally, it is also important to choose the appearance of the store. Don't be greedy for what you can do, and don't be too greedy for luxury in decoration. Some businesses are slowly boiled out. Many people close their stores after two or three months. First, they may really lose a lot, and some think they earn too little, but there are not many physical stores that can make money now.
So one last reminder, the money is still in hand, and throwing it out may be a waste of water. You don't have to invest in these years.
Teacher Jiang's point of view: In any era, opening a physical store has development prospects and opportunities, because no matter how the Internet develops, industries such as catering, clothing, beauty, entertainment movies and KTV will not be eliminated. Therefore, whether you can make money by opening a shop does not depend on which industry you choose, but on your business model!
When you opened a clothing store 20 years ago, it was easy to make money as long as you chose the right location, because the competition was not as great as it is now, and people could only buy clothes through offline channels, because there were no Taobao and JD.COM 20 years ago. E-commerce in China has just begun to sprout.
And 20 years ago, there were only a few clothes sellers in this street, with good passenger flow and low rental cost. Therefore, it is easy to make a profit if you open a shop.
However, after 20 years, can you still make money by opening a shop in this street?
My answer is that making money is more difficult!
Because your competitors are increasing, customers are being diluted, the impact of e-commerce is stronger, employees' wages are higher, and other expenses are also increasing, while the profits of products are compressing and sales are decreasing. At this time, the probability of losing money by opening a physical store is very high.
So, is there any other way to do a good job in a physical store?
Of course, a post-90 s boy opened a fruit shop with internet thinking, achieving a monthly performance of 200,000 and more than 6,000 members. How did he do it?
1, extraordinary member recharge activity.
2. Establish community marketing.
3. Carry out a number of offline promotion activities to attract new users.
4. Build your own small program mall and integrate online and offline development.
So, Mr. Jiang's advice to you is:
1, think of a feasible business model before opening a store.
2, small-scale testing, if it can generate profits, increase the scope of promotion.
3. Seamlessly connect online and offline to increase your own profit channels.
4. Conceive how to develop fission, joining or direct operation mode.
It's not that the business of physical stores is not good, but that the business ideas are going to change. If you still earn the price difference by products, it will be difficult to make it bigger. How to design a brand-new business model for your own physical store, relying on the front end for free and relying on the back end to earn money that others can't see, is a wonderful idea.
Blindly opening stores, especially in the clothing industry or catering industry, is still likely to lose money. You must have your own unique business model in order to beat the market and stand out.
I read a lot of long speeches, and none of them are dry goods.
If your capital is less than 6,543,800 yuan, you can make a graphic copy cake shop.
Both of these things need technology, so you need to put down your posture and learn first. The advantage is that the threshold is not high and it is not easy to lose money (you can look at the newly opened and old shops in these two industries around you, and there is basically nothing you can't do, except that you can't run it yourself).
It takes courage to open this fruit shop. Once the business is bad, the longer the delay, the more positions will be lost. The advantage is that the income is large, and the risk is directly proportional to the income.
Not afraid of fatigue, but also the choice of waste recycling, low input and high return of dirty work (not losing money, you need to take the delivery channel in the early stage).
If you have more money, you can open large and medium-sized supermarkets, buffets and Internet cafes (if you invest a lot in the early stage, your ATM will be on the road).
Last word of advice, but all enterprises don't necessarily earn more than part-time jobs, but they are definitely more tired than part-time jobs. If you plan to do a certain line of work, you must make a clear investigation first, sharpen your knife and don't miss the woodcutter, and you'd better not get into the water before you lose confidence.
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