What are the animal elements in the new logo of Sichuan tourism international image?

In the new logo, the pinyin "si" constitutes the panda's ears and eyes, and the "C" in "Chuan" is designed as red pepper, which together with "Huan" expresses the local customs of Sichuan. In pinyin letters, there are two Chinese characters "Sichuan" with seals, which also represent the profound traditional culture of China.

In addition, the seven colors in the LOGO are also mysterious. Each color represents a regional culture in Sichuan, such as red for taste, blue for purity, deep purple for historic sites, dark blue for modernity, grass green for beauty, orange for comfort and dark green for amorous feelings.

Interpretation of the New Logo of Sichuan Tourism International Image;

2018110/0 In October, Peng Qinghua, secretary of the Sichuan Provincial Party Committee, first put forward the concept of "three nine majors" when attending the economic and trade cooperation forum of "Sichuan-Hong Kong-Macao Cooperation Week Entering Hong Kong" in Hong Kong. Peng Qinghua said that this is a concentrated expression of Sichuan's long history and culture and rich resource endowment. This concept has been fully reflected in the slogan and logo released this time.

Song Ming, deputy director of the Sichuan Provincial Department of Culture and Tourism, said that the "three" in the slogan refers to Sanxingdui, which is a symbol of the ancient and mysterious Bashu civilization. "Nine" refers to Jiuzhaigou, the essence of Sichuan's magical and magnificent natural scenery; "Big" refers to the giant panda, which is a well-known and beloved national treasure.

The three yellow ribbons in the image logo take the word "three" from Sanxingdui to express the historical civilization of Tianfu; The red ribbon represents red pepper and expresses Sichuan cuisine; The original black and white colors of giant pandas are complementary colors of cold and warm in logo, which has a dynamic trend of Tai Chi. The green landscape above the sign takes the meaning of Jiuzhaigou, reflecting the giant pandas playing in the mountains and rivers. The whole logo has the charm of Jinsha Sun God Bird, which is beautiful, smart, simple and fashionable, showing the charm of creating a rich land.