What are your favorite stars in the Raib Football Cup?

Did you watch the World Cup? Who do you care about most? Cristiano ronaldo, 37, and Lionel Messi, 35, won prizes, but never won the World Cup. Can this pair of peerless pride win? Judging from the current situation, Argentina did not perform very well and was buried in the battlefield by Saudi Arabia 2:/kloc-0. Messi can only wait for the next hard fight. Portugal will go to war tonight, and it is estimated that it is better than Argentina. Good luck to Cristiano Ronaldo. In addition, the Japanese team in Asia seems to have been inspired by Saudi Arabia and won Germany. It remains to be seen whether the fifth Asian team can create miracles.

So many highlights of the World Cup at present? No, no, no, there are many things to watch in the World Cup! Do not believe you read the introduction of Lan Yu Cultural Industry Tourism Design Institute a few days ago! In addition, today's highlights are also very worthy of attention. It has been said on the Internet before that China is everywhere in this World Cup except China football team. No, Leib, a super talented player from Dongguan, has become the focus of the World Cup.

First, super talented players.

The player's name is Raib, and he is the mascot of FIFA World Cup Qatar 2022 in 2022. The name comes from Arabic, which means "super talented player". Leib's image design originated from the traditional Arab male headdress, and the designer skillfully grasped the characteristics of white and headdress and personified it. Coupled with the heavy-eyed design, it not only reflects the regional characteristics and humanistic customs of the Middle East, but also makes the whole image more vivid and lovely.

Raib is a virtual image and can be changed at will. A set of Raib characters circulating on the internet is so cute. It also captured the hearts of a group of netizens.

And all kinds of topics about Raib have rushed to the hot search. And won nicknames such as "ghost", "rag", "dumpling skin" and "wonton skin".

Look at its performance. Heading, bouncing, dribbling, shooting and selling cute are really omnipotent.

Second, the secret of Arabic dress

Laib originated from the traditional Arab male headdress, and the designer skillfully grasped the characteristics of white and headdress and personalized it. The lovely smiling face gives the mascot youthful vitality, and its ability to fly at will makes it an interesting animated image, just like the flying carpet in Arabic fairy tales, which brings happiness to everyone.

Arab men's headdresses and robes are traditional costumes of Arab men, and they are also a reflection of human adaptation to nature. Qatar and other Arab countries are located in tropical and subtropical regions with multiple latitudes. The climate there is hot and dry all the year round, which is a typical tropical desert climate. It is extremely hot during the day, the highest temperature can reach 50℃, and the temperature difference between day and night is large. The advantages of this traditional clothing are reflected. Wearing robes, headscarves and veils can prevent skin from sunburn during the day and keep warm when the temperature difference between day and night is large at night. Deserts are widely distributed in the Arab region, and there are terrible sandstorms all year round. Facing the overwhelming dust turban, it can play a more important role than hats.

In this regard, some foreign tourists feel incredible and are determined to experience it for themselves. First, they put on white shirts and shorts and walked in the desert. Suddenly, they felt extremely hot. Then I put on the Arabic robe, which made me feel indescribable cool and comfortable. It may be unbelievable that a wide robe is cooler than a short skirt, but there is a convincing scientific truth in it.

Arabian robes are characterized by their large size, which can cover the whole body. The wind outside blows into the robe, and the robe can jump up and down quickly, playing a kind of "stack effect" and sweeping away the moisture emitted by the body. At the same time, because the skin of the human body is covered by a wide robe, it blocks the direct sunlight on the body surface, and the air filled with robes plays a good role in heat insulation, thus making people feel cool and comfortable. Saudi Arabia's clothing design research experts believe that the design of Arab robes has played a very good role in regulating the comfortable microclimate in robes.

The microclimate in robes refers to the state of air humidity and temperature in human skin and innermost clothes. Whether in winter or summer, the most comfortable state for Arabs to wear is that the average temperature of the skin surface is about 33 degrees Celsius, the air temperature between the inner layer of robes and the skin is 365,438+0 degrees Celsius to 33 degrees Celsius, and the relative humidity is 40% to 60%. If the microclimate in the robe is not ideal (whether it is temperature or relative humidity), the thermoregulation center of the human central nervous system will be in a state of tension, which will cause some disorders and irritability of other system functions of the body.

In order to create a comfortable microclimate in the subtropical desert climate, Saudi Arabia will choose fabrics with good hygroscopicity and dispersibility, such as flax, silk and cotton fabric. The color of robes is mostly light, mainly white, light blue and light green, so as to minimize the absorption of heat. In terms of style design, it is considered from the point of view that it is conducive to internal and external air convection. The collar and sleeve openings of robes are relatively large, and they are based on loose wearing and good ventilation inside and outside. Wearing such a loose robe can play the role of blowing air during activities, accelerate air convection, and play the role of "chimney" during rest, promoting air exchange in the robe.

Saudis choose robes as their main clothing in order to adapt to the tropical desert environment with little rain and heat all year round.

Third, from Dongguan.

Leib, the mascot of the World Cup, is a traditional costume in Qatar. It has a snow-white body, elegant black headdress and red pattern. When its wings are open, the square outline is really like dumpling skin. Its simple shape, smooth lines, rich cultural connotation and high recognition make Laib an excellent case of "subtraction" in mascot design.

However, it is this simple design that brings a big problem to global suppliers.

"It's hard." Chen Leigang, the head of Guangdong Cheche Culture Development Co., Ltd. (hereinafter referred to as "Cheche Culture"), bluntly said that the development process of mascot plush toys is technically difficult.

Recalling that I first received Raib's graphic design two years ago, Chen Leigang still felt a headache.

First of all, Raib has no hands and feet, so it is a problem to make plush toys "stand up"; Secondly, its rich folds and dynamic standard posture pose a challenge to toy modeling and plush technology.

Since the first prototype car was made in 2020, Laib * * * of automobile cultural design has undergone eight versions of changes. From the original ball with a headscarf and open hands, to the stuffed doll made for a fixed flight form, to the version in which the football is sewn on the body to highlight its identity, each generation of samples has made great improvements in technology and design.

FIFA World Cup Qatar 2022 Organizing Committee has strict requirements on Raib's posture details and facial expressions.

Regarding the former, automobile culture can be solved by optimizing the technology of the joint between the head and the wings and designing a packaging box that can make Laib "stand up" around the paper tube. The latter, that is, the shaping of facial three-dimensional sense, is a design difficulty that makes many manufacturers "bend down" and withdraw from the competition, and it is also the highlight of Laib in Dongguan.

After in-depth study, the Dongguan team decided to put a small cloth bag on the inside of the toy head, and after filling it with cotton, Leibu had a nose. At the same time, adjust the mouth shape and add an implicit smile to make the plush toy Raib more suitable for the expression shown in the design.

In the end, in the competition of more than 30 manufacturers around the world, Leib, a "Dongguan native" with a nose, won the first place and was recognized by the organizing committee and FIFA. According to reports, this plush toy representing Qatar's national image was finally personally accepted and recognized by Qatar Emir (head of state) Tamim.

"At the moment when we were approved by the Emir of Qatar, we were as happy as winning the right to host the World Cup!" Chen Leigang said.

Fourth, the mascots of previous World Cups.

Speaking of the topic of World Cup mascots, in fact, all previous years have been extremely "wonderful". The first wave of public enthusiasm for the World Cup often comes from the discussion of its mascot image.

In addition to the conventional design scheme of "animals/characters+football elements", we can see that there are also 1982 anthropomorphic oranges, 1986 anthropomorphic peppers, 1990 stick figure, evil spirits in 2002, and Baokemeng possession in 20 14 years.

These "eye-catching" mascots attract attention, but at the same time, they are often questioned by the public for their aesthetics and rationality. Especially in 2002, "evil spirits come to earth" was named the most unlucky mascot.

The development history of World Cup mascots can be traced back to the World Cup in England 56 years ago. The first World Cup mascot was named "Willie".

England is also known as the "Three Lions". This year's mascot is based on the lion, and the hairstyle and dress also draw lessons from the popular style at that time.

In the subsequent World Cup, the image of mascots often follows the principle of representing the culture, region and customs of the host country.

For example, in Mexico 1970 World Cup, the little boy "juanito" wore a traditional straw hat.

1982 World Cup in Spain, the prototype of the mascot is a Spanish specialty orange named "Naranjito".

1990, the Italian World Cup mascot "Chao" is more abstract. It is a doll composed of green, white and red (Italian flag color) building blocks and football.

20 10 south Africa world cup selected African cheetah as the prototype, named it zakumi, and personified it: "he is a young man, full of energy, wisdom and ambition. Zakumi loves football. He thinks football can break the language barrier. Therefore, he always takes his football with him. "

20 14 world cup armadillo mascot is designed with the unique image of three-belt armadillo in Brazil, which highlights the diversity of Brazilian species.

20 18 The mascot of the World Cup in Russia is designed in the image of a strong and energetic wolf, which conforms to the temperament of a "fighting nation".

Earlier, the Paris Olympic Organizing Committee announced that the mascot of the 2024 Paris Summer Olympic Games "Phrygia" comes from the traditional Phrygia hat, that is, the "Smurfs Hat", which is similar to the traditional Arab headdress used in Rhaib. The shape of mascots is no longer limited to specific figures and animals, but is based on abstract local elements and is endowed with individual characteristics.

Finally, send the full version of the mascot design of previous World Cups. Which World Cup mascot do you like best?

Lan Yu Cultural Industry Tourism Planning and Design Institute found that among all previous World Cup mascots, this year's super talented player Raib is really the first World Cup mascot without hands and feet. Arabs are really creative and dare to set a precedent. This also provides a new idea for our industrial tourism derivative design. The IP image and character skills in industrial tourism make people deeply remember the brand, and can also bring experience and interaction. The top IP derivative design of the World Cup is worth learning.

Key words: Lan Yu culture, winery design, museum design, exhibition hall design, industrial tour design, cultural industrial park design, characteristic industrial park design, characteristic cultural tourism town design, winery tour design, factory return tour design, wine experience design, liquor marketing planning, experience store design, interior design, architectural design, planning design and environmental design.

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