The basic form of store-free sales

Store-free sales, as a sales format corresponding to traditional store sales, has a good development prospect and far-reaching economic significance today with the rapid development of information technology. However, the Classification Standard of Retail Business, which was implemented from June 5438 to 10, 2004, listed five forms of no-store sales as retail industry for the first time, and the no-store sales method was officially recognized by the retail industry in China. After warehouse-type shopping malls, large-scale comprehensive supermarkets and convenience stores have become the focus of retail development, the store-free sales model is likely to become the new focus of the domestic retail market.

According to the latest national retail format classification, China's store-free sales can be divided into five basic forms, as shown in Table 2:

Table 2 Five Basic Forms of Store-free Sales

Classified meaning

Tv shopping: a retail format that uses TV as a channel to promote and display goods to TV consumers and obtain orders.

Mail order: a retail form that mainly introduces and displays goods to consumers by mail catalogue and delivers them to consumers by mail.

Online store: a retail form of trading activities through the Internet.

Kiosk: A retail form of selling goods through vending machines.

Telephone shopping: a retail form that mainly completes sales or purchases by telephone.