What are the rules and production of logos?

Starting from the classification of graphics, logos can be divided into concrete logos, pictographic logos and abstract logos.

When choosing a theme for a concrete logo, try to use elements that are familiar to people, and create individual elements on this basis.

1. Creative process: The designer accumulates various knowledge and experiences in his mind and expresses the logo through the creative process of the series.

(1) Collecting information When a designer receives a design project, the most important first step is to purposefully collect all information and information related to the project. This is the basis and important prerequisite for creativity.

A corporate logo is not just a combination of graphics or text. It is a standard visual symbol customized for the company based on the company's structure, industry category, business philosophy, and taking full consideration of the objects and application environments that the logo comes into contact with.

Before designing, you must first have a comprehensive and in-depth understanding of the company, including business strategy, market analysis, and the basic wishes of the top leaders of the company. These are important basis for logo design and development.

Understanding competitors is also one of the important steps. The recognition of a logo is based on a full grasp of the competitive environment.

The more extensive and comprehensive the collection of design information is, the better, and the more complete and detailed the better.

Organize and classify the collected data, analyze the information, facts and relevant data, and divide them into key data and general data according to the degree of need, so that they can be used by designers and design teams respectively.

Key data refers to market analysis, product characteristics, current fashion trends, consumer preferences, competitor status, etc. that are closely related to creativity. This is the main basis for creativity and must be analyzed and studied in depth to identify several problems.

Points are listed in a certain structural order in order to discover some special connection points between the design project and the target consumer group.

The more connections you look for, the more opportunities there are for inspiration.

The collection of general information is also very important, and it is not just about collecting creative ideas for special designs. You must do it carefully in daily life, be a thoughtful person in life, observe and experience life at all times, and record your own experiences and discoveries for future reference.

Prepare for the accumulation of creativity.

(2) Excavation elements If the data collection work related to the design is detailed and comprehensive, it can be said that the designer has taken the first step of creativity.

Then, the next step will be to calm down and concentrate on chewing and digesting the collected information. This process is like digesting food, except that it is not in the intestines and stomach, but in the brain.

The work that needs to be done seriously now is to use the collected information to use the tentacles of the mind to examine a fact repeatedly in the same way, and then use different opinions and insights to view the case, so as to think and explore its certain characteristics.

The meaning of value connotation.

Element mining is the preparation for progress in designing and developing a logo.

Based on the analysis of the survey results, the structural type and color orientation of the logo are extracted, the spirit and characteristics to be embodied by the logo are listed, the relevant graphic elements are excavated, and the design direction of the logo is found to make the design work targeted. The following is the text

A purposeless combination of graphics.

At this time, the designer's way of thinking is like playing a jigsaw puzzle. The tiles representing each thing can be combined and changed in different ways according to different ideas. When you are "unconscious and absent-minded" and indulge in the game, in

The ideas of creative expression can be summed up in the composition, and Meng Shengsheng feels the existence of some kind of "meaning".

This “meaning” may create a creative spark that is hard to pin down and incomplete, which may be a precursor to real creativity to come.

These "meanings" may seem very vague, incomplete, and even a bit absurd for a while. However, you cannot let them pass by and you should immediately take the time to record them on paper.

If you want to find a successful idea, you must have a good attitude. When you are tired of jigsaw puzzles, you must have perseverance and perseverance and not give up easily. Picasso once said: “Perseverance is confidence, hope and ability.

manifestation.

"Strong perseverance is the best partner of talent. You must fully believe that you will get the best creative solution. This stage may be the most painful and torturous period in the creative process. To find a successful idea, the only way is to dive in

The most important thing is whether you can enter the creative thinking space. This is what we call "diving into the bottom of the water". Only by diving can you discover the ideas that generate creativity, and then select, combine, and sublimate them into ideas and creativity.

The pain lies in the process of diving in and searching. Only through the accumulation of time, quantity, and 99% of efforts can the idea be sublimated to the surface and finally the idea can be generated.

Stage This stage is the latent stage of creative generation. This is a very important period for whether creativity can be generated. After a long period of hard thinking and searching, the designer has put in a lot of effort and feels exhausted.

, your mind may still be confused.