Digitalization, Platformization and Ecology: Six Black Holes of Future Business and Management

Digitalization, Platformization and Ecology: Six Black Holes of Future Business and Management

■ Dong [Text]

Species are changeable, and organisms are evolutionary. During the Cambrian period 600 million years ago, most invertebrates "collectively appeared" on the earth within millions of years, forming a prosperous scene of coexistence of many animals. The sudden explosive growth of biological species is also known as the "Cambrian Big Bang", that is, the Big Bang of Species.

Similar to the CAMBRIAN Big Bang, in the process of commercial civilization, the evolution of today's technology clusters and infrastructure, as well as the constant collision between new technologies and new demands, have spawned a large number of new species that have changed human life and civilization and reshaped the relationship between business and people.

Under the impact of digitalization, internet, intelligence and ecology, all walks of life have formed a new competitive pattern and commercial format. Technology empowerment, the future has come. Platform paradigm, ecosystem, scene management, transaction empowerment, multiplier effect and exponential growth will bring six "black hole" effects of business and management in the future.

Black hole effect 1: platform paradigm

The rapid rise of the platform economy is not only reflected in the transformation of traditional enterprises to industrial Internet platforms, but also in the fact that more and more financial institutions begin to provide financial innovation services based on the platform model. Platform paradigm is considered as an important way of business model innovation in digital economy. Technology-driven and consumer behavior, the change of enterprise production and trading methods, make the service boundary of enterprises more and more blurred, and win-win cooperation between platform entities is the general trend. At the same time, it also promoted the demand-side reform and the innovation of customer acquisition mode and service mode. Through mutual cooperation and interconnection with the platform, the two parties strive to change the original one-to-one and point-to-point single-point customer acquisition through complementary advantages, resource sharing, mutual drainage and mutual empowerment, innovate the batch customer acquisition and platform customer acquisition model based on ecological chain (vertical) and industrial chain (horizontal), rapidly improve the business scale, and promote the platform service upgrade and industrial business model transformation and upgrading.

Enterprise management realizes value innovation and iterative evolution through transformation and upgrading, and is reborn in connection, empowerment and interconnection. The paradigm of "platform+ecology" will become the next economic form in the dimension of enterprise upgrading.

Black hole effect 2: ecosystem

With the interconnection of various professional platforms, ecologicalization will become the future development trend of platforms. From competition to cooperation, all parties involved in the professional platform work together, rely on technology, focus on the scene, and create a new ecology around users. The rise of ecosystem will inevitably lead many enterprises to the relationship between value generation and network collaboration. Through the digital ecosystem, many enterprises focus on the global market with more potential, thus creating an era of "no industry boundaries". With the acceleration of this digital revolution, McKinsey predicts that 12 large-scale ecosystems will appear around meeting the basic needs of human beings and organizations by 2025. The income of these 12 ecosystems will reach 60 trillion US dollars, accounting for about 30% of the total global income.

With the help of ecosystem, the product supply mode is innovated, extending from single product attribute to diversification, scene and chain, and realizing experiential service. Taking the insurance ecosystem as an example, when insurance products are embedded in different ecosystems as modular engines, insurance companies provide customers with all-round financial services beyond the scope of insurance business, and even export technical capabilities to non-financial service companies to provide users with seamless ecological solutions.

Black hole effect 3: scene management

With the rise of technology community, the technological extensibility of future economic development is constantly enhanced, and the boundaries of business, industry and enterprise activities are constantly expanding. This makes the boundaries of commercial operations generalized and blurs the boundaries of financial, commercial and consumption scenarios. In addition, the trend of financial penetration into all walks of life is increasingly obvious, and the core of future competition between industrial chain and finance is the scene. For example, the industrial chain financial platform, around the established trading scenarios, then opens up the closed loop of the industrial chain of finance, payment, settlement, warehousing and logistics.

The scene of corporate finance is business ecology, which can determine the core elements that commercial banks need to grasp in financial services, such as customer portrait, transaction mode, capital flow, monitoring data and operating conditions. Through in-depth multi-level integration and scenario design, with the help of the advantages of commercial banks such as capital cost, account system, credit intermediary and even customer acquisition ability, * * * jointly exports financial services. In addition, transaction data naturally retained through transaction elements, fund settlement, transaction credit, etc. Combined with the ability of quantitative risk assessment, different risk preferences and capital costs will match richer service levels around the scene, which will help improve the financial service capabilities of the overall industrial chain.

Digitalization, scene and Internet are reshaping the business world, which not only improves efficiency and experience, but also promotes the innovation and evolution of business models, and even brings subversive changes to the industry.

Black hole effect 4: trading authorization

The development and application of new technologies continue to reduce transaction costs, laying the foundation for technological development such as big data and deep learning; At the same time, the progress of open architecture technology represented by cloud computing and blockchain, and the development of new platforms such as Internet, Internet of Things, service Internet and resource Internet have triggered the platform development of industrial chain. With the increasing number of specialized platforms, transactions between platforms and within platforms tend to be high-frequency, personalized, fragmented, scene-based and digital, which gives birth to new transactions and highlights the value of data. Technology has not only changed the way of trading, but also changed the way of constructing trading.

Digital economy is an economic system centered on transactions and accounts, and the transaction efficiency far exceeds the production efficiency, which is different from the industrial economic system centered on production. In the operation process of platform enterprises under the digital economy, the operation mode of "data+transaction+algorithm" is becoming more and more mainstream, and finally tends to an "intelligent" form, and the transaction will empower future business and operation.

Black hole effect 5: multiplier effect

Multiplier effect is the value formation mechanism under the business model of "platform+ecology". Today's mobile Internet is entering the 5G era. With more and more participants and users of the platform and more and more trading nodes, the operating costs of various elements, links and processes in the ecosystem are reduced, and the scale effect is gradually emerging. The value generated by the "platform+ecology" business model is equal to the square of the number of users, that is, with the increase of the number of participants and users, the value brought by the "platform+ecology" business model to each participant will also increase. This is also the goal of all participants sharing superior resources and complementary allocation of scarce resources in the digital economy era, that is, realizing multiplier effect.

Black hole effect 6: exponential growth

The Internet of Everything continues to amplify and spread the value and benefits generated by "platform+ecology", thus further realizing more innovations in formats and business models and continuously strengthening cross-border integration. "Platform+Ecology" is deeply interconnected. Through the expansion and integration of advantages, the potential energy of all parties can be accelerated, and the sharing and complementarity of superior resources can be realized in a wider range driven by technology and data, thus presenting the "network multiplier effect", promoting the release of multiplier effect to a greater extent, and finally realizing the exponential growth of operational economic benefits.

The digital trend has become a subversive force, and various enterprises re-examine digital strategy, platform strategy and ecological strategy. The continuous application of digital technology and the rise of platform economy, enjoyment economy and ecological economy have brought unprecedented opportunities for business model reshaping and management reform.

Editor's Note of Tieshan Qingshi: This post is the subscription number of Du Minghua's WeChat public platform. This article first appeared in Fortune Fashion (Finance and Economics China) Magazine on March 20 18, with the original title of "Empowering Science and Technology, Coming in the Future-Six Black Hole Effects of Future Business and Management". Revise the above text as follows.