How do traditional advertising enterprises transform into e-commerce?

Traditional advertising industries such as TV media advertisements, street advertising shops and advertising planning/design companies are all facing the impact of online advertisements such as WeChat official account and Weibo. At this point, the difficulty in the transformation of traditional advertising enterprises lies in

1, outdated technology, software and hardware can't keep up.

2. Backward marketing methods.

3. The foundation of new media services is weak.

Traditional advertising enterprises are traditional because they have not kept up with the development trend of the times. Therefore, to realize internet plus, we must attach importance to the construction of Internet industry and network marketing channels. In fact, online can focus on marketing and traffic control, and offline can focus on customer service and experience, just like the recent concept of new retail. Transformation is just around the corner. Of course, the strength of the transformation still depends on the service scope and future planning of this company. Go back to the essence and don't be stingy with your pockets. New technology and talents are still the key.