What is the meaning of the three agricultural public **** brand

Three rural public **** brand refers to the brand image and marketing strategy based on agriculture, rural areas and farmers, aimed at promoting the process of modernization of agriculture and rural areas and the growth of farmers' income. In the context of the current economic development, the three rural public **** brand has become a topic of concern and cooperation between the government, enterprises and all sectors of society **** the same. This brand image breaks the traditional point-to-point marketing of agricultural products, realizes the transformation from traditional agriculture to modern agriculture, and promotes the process of agricultural modernization.

The construction of the three agricultural public **** brand contains a multifaceted work content, including brand positioning, brand strategy, brand promotion and brand maintenance. Brand positioning refers to determine the core competitiveness of the brand and consumer groups, brand strategy refers to the development of targeted marketing strategy, brand promotion refers to the realization of brand publicity through a variety of ways, brand maintenance refers to maintain the stability and sustainable development of the brand. The success of the three agricultural public **** brand building requires the support and cooperation of the government, enterprises, society and other aspects of the realization of the **** with the goal of promoting.

The success of the three agricultural public **** brand building not only need to have policy, financial, technical and other aspects of support and guarantee, but also need to farmers to participate in it. Farmers are the main force in the production and marketing of agricultural products, only farmers actively participate in brand building, in order to truly realize the growth of the brand and expand the brand's influence. Therefore, the three agricultural public **** brand building needs to strengthen farmers' education, improve farmers' awareness, guide farmers to use science and technology, as well as improve the material and cultural level of farmers, to realize the effective interaction between farmers and public **** brand and virtuous cycle.