Do you know the evolution of marketing concepts through which stages?

Marketing concepts along with the progress of social productivity and the development of the market economy and the evolution of. In the market economy at different stages of development, marketing concepts are different. From the international marketing concepts of the history of development, marketing concepts of the general order of production concepts, product concepts, sales concepts, marketing concepts and social marketing concepts of the five stages.

First, the concept of production

The concept of production is centered on the concept of product production. This concept that: consumers are only concerned about the products that can be bought and afforded. It is one of the oldest business ideas, is a typical "production-oriented" concept. Therefore, what the enterprise produces, the consumer can and only can buy. Under the guidance of this concept, the enterprise only focuses on "what I can produce", "what I produce is what I sell". Consideration of consumer needs is rare or unnecessary. In the case of low productivity level and seller's market, the existence of this concept has its objective necessity. Thus, the concept of production is a kind of "the emperor's

daughter does not worry about marriage" concept. Obviously, with the increase in the supply of goods in the market, the emergence of market competition, this concept is no longer adapted to the requirements of economic development.

Second, the product concept

The product concept is also centered on the production of products, but it is believed that: consumers are not only concerned about buy and affordable products, more welcome those of high quality, good performance, features, reasonable price products. Therefore, the enterprise production of products as long as the good quality and low price, it

will be customers. If the production concept emphasizes "to win by quantity", then the product concept is to emphasize "to win by quality". It can be seen that the product concept is a kind of "wine is not afraid of the deep alley" concept, but it has a layer of light competition color. Obviously, this concept of the pursuit of "quality first", although there is no excuse, but it did not pay attention to the dynamic changes in market demand. With the intensification of market competition, "the emperor's daughter is also worried about marriage", this concept is backward.

Third, the concept of sales sales concept is a product sales-centered concept. It believes that: as long as the enterprise efforts to do a good job of product marketing, consumers will buy. Specifically manifested as: "I sell what people buy what", the key is "will not yell". Therefore, the enterprise attaches great importance to sales work, that salesmanship and advertising is the panacea for business success. Thus, the concept of sales is a kind of "fragrant wine is also afraid of deep alley" concept. Obviously, this concept in essence, is still the production of what is sold, only "shouting" a little bigger, but it does not consider or rarely consider whether their products meet the needs of consumers.

Fourth, the marketing concept

Marketing concept is a consumer demand-centered business ideas. It believes that all activities of enterprises should be consumer-centered, to meet consumer demand is the responsibility of enterprises. This is not only from the production, nor from the existing products, but from the consumer demand, the organization of enterprise production and sales. Specifically manifested as: "what consumers need, what I produce, what to sell". Therefore, the enterprise attaches great importance to market research, and constantly meet the market demand and find the market demand has not been met. It can be seen that the marketing concept is a "demand for production, demand for sales" concept, focusing on the "camp", emphasizing the "planning", "planning ". Obviously, this concept of the actual realization of the "customer is God". It is in the great development of social productive forces, social products are increasingly rich, market competition is becoming increasingly fierce in the context of the emergence and development. It can be seen, it is a more advanced marketing concept, the pursuit of the buyer's market conditions, long-term profit.

Fifth, the social marketing concept

Social marketing concept is a social interest-centered marketing concept. It is believed that: enterprises should not only consider the actual needs of consumers, but also consider the potential demand; to be good at guiding consumption, in order to obtain benefits at the same time, but also consider the ecological and social benefits. It is a more modern and advanced marketing point of view. In practice, we should not only be good at discovering consumer demand, researching consumer demand, but also good at creating consumer demand, "think what consumers have not thought, anxious consumers have not been anxious". With the development of the socialist market economy, the producer-centered production concept, product concept, sales concept based on the old concept of traditional marketing will be replaced by consumer-centered marketing concept and social marketing concept based on the new concept.