How do physical stores deal with the impact of e-commerce on themselves

1. Enterprises cooperate to produce their own brands.

The rapid rise of e-commerce to compete for market share is also the future sales growth point of physical stores in order to seek further development of cooperation between factories and enterprises. "

2. Cross-format cooperation has also become a way for shopping malls to retain customers.

The biggest difference between physical stores and e-commerce is the experience. Providing consumers with complete supporting services for eating, drinking and having fun is one of the ways for shopping malls to attract consumers.

Provide additional services

Faced with the preferential price of e-commerce, in the marketing of sales links, shopping malls also actively highlight the advantages of physical stores, that is, services.

In terms of price, physical stores don't buy online, but it is a decision to provide value-added services in marketing activities to let consumers enjoy the shopping process.

4. Enjoy the same price as e-commerce in the physical store.

Physical stores sell discounted goods to attract customers at low prices. Now many people go back to online shopping for the same products after experiencing them in physical stores. Now they can try it on, then buy it directly and make a profit by adopting a low-price strategy.

5. Provide better service than online in terms of sales and after-sales.

The goods sold online are cheaper than offline, but customers can't understand the functions of the products more clearly. Sales of electronic products, physical stores have specialized personnel to explain, recommend and teach customers to use. ~ After-sales service is also more perfect, so many people choose to buy from physical stores instead of online stores because of service.