What do you usually mean by naming? Description of naming meaning.

Is a form of advertising, the main forms are as follows:

1, title tag

Specification: subtitles appear at the beginning of the program for dubbing.

Example: "This program is broadcast by XXX", duration: 5 seconds per session.

Features: Open the first chapter and the first picture. It has a strong visual and auditory impact on the audience.

2, presided over the population broadcast

Specification: host a population broadcast at the beginning of each chapter of the program.

For example: "Welcome to XXX-punctuality-China ruled by law".

Times and time: each program shall be no less than 2 times, * * * about 30 seconds.

Features: The first sentence at the beginning reminds the audience repeatedly. Strengthen the reminder to consumers in the form of voice.

3. Studio advertising elements

Form: corporate logo, product name or standard text and standard color presentation of the studio.

Duration: each program is not less than 30 seconds.

Features: The picture elements in the studio are simple, and only XXX logo, name and standard color have high attention index.

4. Give away a 5-second patch advertisement

Free gift: 5-second patch advertisement

Location: Insert the enterprise's 5-second advertisement depth appeal, and fully interpret the enterprise brand under the prompt of other headline advertisements.

Patch advertising effect: strengthen the headline effect, explain the brand depth information with 5-second advertisements, so that the headline effect can form three-dimensional network communication and maximize consumer cognition.

5. Angle effect

Specification: 3D animation is embedded in the lower left corner of the screen when the program is broadcast.

Frequency: It appears at least 3 times in each episode and at least 60 seconds in each episode.

Duration: the exposure time of each period is more than 180 seconds.

Effect: It is integrated with the picture of the program, forcing the audience to remember.

6. The credits at the end of the credits list

Specification: enterprise standard text, standard color and enterprise logo appear.

Content: Special thanks -XXX

Time: about 5 seconds.

Finally, a thank-you caption appears at the end of the column, that is, the audience is reminded of the hidden meaning by thanking at the end of the column.

Thank you effect: XXX's related brand elements have finally been strengthened.

7. Special gifts

Replay: "Rule of Law in China" is replayed at least 100 times a day by major TV stations in China, and all advertising returns of XXX will be broadcast with the replay.