What are the ways of online promotion and offline promotion?

Online refers to the use of the network for promotion, such as websites, online advertisements, online interactions, etc. Offline is a routine for non-computer networks.

Promotion, such as newspaper, TV, promotion, exhibition, etc.

First, offline:

1. Gift advertisement

2. Learn from Ctrip. Com and mango net, and make a brochure about it with a membership card, ID and password on it. If you log in, you will have 500 points or cash coupons from 20 yuan, which will be distributed in places with large traffic or in targeted places.

3. Campus insurance agents

4. Street questionnaire survey

Make a door ladder for this street shop for free.

6. Make business cards for free

7 public welfare activities

Second, online:

1. Social networking, social media marketing

Common concrete ways: using KOL, which is influential in social circles and has a large number of fans, to spread products in the form of posting/live video on social media platforms.

Advantages: younger, easy to cause fan effect.

Disadvantages: the audience is relatively single, and the communication effect is not easy to judge. (From Mi Meng, the queen of media, the cost of getting customers is 50w, but the effect is less than 20w. )

2.SMO, social media optimization

Optimize and innovate the output content and form of social media, and finally form the promotion method of word-of-mouth communication. Generally speaking, it is to optimize the sharing content, not limited to holding voting activities and topic exchanges, and enhance user interaction.

SMO does not bring orders to enterprises, and its main purpose is to bring brand exposure and positive publicity to enterprises.

Advantages: Strong explosive power.

Disadvantages: It is difficult for enterprises that have not established a media matrix.

3. Search engine marketing

Bidding ranking, paying to participate in search engines, can get more and better page inclusion. For example, Baidu's bidding ranking is paid by clicks. Although the effect is obvious, there have been many negative news in recent years.

Advantages: quick effect and high ranking.

Disadvantages: the cost is high, and the ranking will stop if the fee is stopped.

4.SEO, search engine optimization

By manually optimizing the internal structure of the website, keyword strategy, link strategy, code optimization and other methods to improve the friendliness of the website in search engines, so as to achieve more pages and higher rankings of the website in search engines.

Advantages: low cost and lasting effect.

Disadvantages: slow effect and high technical requirements.

5.DSP, Internet advertising

The promotion method of accurately placing advertisements to certain types of network users. Focus on precision marketing, the core of which is to accumulate data and read data. Suitable for products with a small audience or projects with high conversion value for a single user. There should be nearly 100 DSP models in the market, and the hottest ones at present should be:

1 Tencent Broadcom: That is, the advertisements we usually see in WeChat friends circle, QQ space, QQ browser, etc. It is widely sought after because of Tencent's nearly 900 million user bonuses.

Advantages: huge user base, large platform, multi-level and cross-terminal.

(2) Sina Fan Tong: The advertisements on Weibo conform to the characteristics of current information flow, and support accurate delivery in a variety of ways, including age, gender, region and interest, even to competitors' fans.

Advantages: user portraits are accurate and concentrated.

Fan Tong Wei Bo Advertisement

Overall disadvantage: the conversion cost is very high.

6. The news platform is online

A way to publish soft articles through news platforms (Tencent, Netease, Sina, Phoenix, etc.). ) is also one of the most widely used ways for enterprises to promote their brands. Through the forms and techniques of news, we can interpret corporate culture, brand connotation and product mechanism from multiple angles and levels, disseminate industry information and guide purchase decisions. This mode of publishing soft articles can quickly enhance the popularity of products in a short time, and the news platform has a high weight, so soft articles are easily included by search engines, and users can directly search your company's information on the Internet.

Advantages: high weight, good collection and strong authority.

Disadvantages: passive, requiring visitors to click.

7.B2B business platform+external chain

Very suitable for the promotion of traditional enterprises/e-commerce enterprises. Establishing contact between enterprises through B2B platform can not only reduce the procurement cost and inventory cost of both parties, but also cover markets that are difficult to reach by traditional channels and increase the market opportunities of enterprises. Adding external links on B2B platform (referring to importing your own website links on the platform) is icing on the cake, which can bring good traffic and unlimited business opportunities to the website. For example, promotion package: Love uses one of its promotion products to link the corporate website to the homepage of large B2B platform.