What does 1688 mean?

"1688" refers to 1688 website founded by Ma Yun in 1999, which is the predecessor of Alibaba.

1688 is now the flagship business of Ali Group and the leading domestic e-commerce platform for small enterprises. 1688, as a subsidiary of Ali Group, represents the interests of enterprises in the CBBS e-commerce system, provides business opportunity information and convenient and secure online transactions for tens of millions of buyers and suppliers around the world, and is also a real interactive community where businessmen and chambers of commerce are friends.

1688 takes the wholesale procurement business as the core, enhances the customer experience through specialized operation, and comprehensively optimizes the business model of enterprise e-commerce. 1688 has covered raw materials, industrial products, clothing, household department stores, small commodities and other 16 industry categories, providing a series of supply services from raw material procurement-production and processing-spot wholesale.

1688 website development prospect;

With the development of the overall environment of e-commerce in China, B2B e-commerce has also achieved rapid development in recent years. In addition to maintaining and expanding the scale of online transactions and changing the traditional commodity circulation pattern in China through e-commerce, 1688 website has also launched a series of in-depth services in recent years, further focusing on providing in-depth service experience for retailers.

In the future, 1688 will provide more in-depth supply chain services for small and medium-sized retailers, provide more high-quality goods from the source, and let online C-type sellers and offline retailers feel personalized e-commerce services that are more suitable for their own needs.

Reference to the above content: Baidu Encyclopedia-1688