What are the basic skills of live broadcast with goods in service industry?

Live broadcast is not a solo, and the anchor needs to establish a basic interactive scene with the user.

At the beginning of the live broadcast, when the number of people in the live broadcast room is small, the anchor can interact with users, talk about where everyone is and what they are doing, or conduct some small lottery activities to preheat the atmosphere in the live broadcast room in advance and mobilize the viewing mood of users. For example: Where are the friends in the live broadcast room from? Use this to start the conversation.

During the live broadcast, we should also pay attention to whether the users in the comment area have any questions, or give detailed answers to common questions to help users solve their doubts, and at the same time let users feel valued and stay in the live broadcast room.

2. Tell stories.

The tone of the anchor's speech determines the overall atmosphere of the live broadcast. Blunt introduction of products and answering customers' questions, without ups and downs, will only make the traffic in this live broadcast room gradually zero. The anchor can use emotional tone to promote the product like telling stories, not limited to the content of the live copy, but also can add some real stories related to the anchor himself in time to express it, so that the live broadcast will be more realistic, the rendering ability will be stronger, and the user's acceptance ability will also be improved.

3. On-site basic speech.

The first two points are about the communication methods that the anchor should pay attention to in the live broadcast. The following are the speech skills that the anchor should pay attention to in each live broadcast:

(1) When new users come to the studio, they should be given a certain welcome, so that users can feel valued and willing to stay in the studio.

(2) The live broadcast room needs attention, and the anchor should properly guide users to pay attention to the live broadcast room through welfare to increase the stock for the merchants.

(3) When chasing orders, verbal guidance is very important, and many users will hesitate to buy or not. At this time, the anchor needs to use some qualifiers to promote the order, such as "limited time", "limited inventory", "only this time is the lowest price" and "the last three minutes". So as to improve the ordering speed of users and realize the purpose of live broadcast.