How to design Wuyishan tea packaging

Zhonghui Design (professional packaging design company) Answer:

Wuyishan tea, as one of China's traditional famous tea, is loved by consumers. It has a mellow taste, aromatic and rich aroma and beautiful appearance characteristics. For Wuyishan tea packaging design, should be considered from the following aspects.

Appearance design

The appearance design of Wuyishan tea should focus on simple atmosphere, low-key luxury style. Similarly, the appropriate use of regional characteristics of the elements, such as tea gardens, landscapes and other patterns or the use of Taiwan's alpine tea and Northeast red brick and other regional landmarks to create a visual image belonging to the tea brand's own unique visual image, highlighting the product's regional characteristics.

Packaging materials

Wuyishan tea packaging materials need to use more textured paper, forest-certified wooden boxes, bamboo liner and other natural materials compatible with the Wuyishan tea culture, in order to protect the quality of the packaging at the same time highlighting the concept of local environmental protection, so that consumers can rest assured that the choice.

Color

Wuyishan tea packaging design needs to pay attention to an element of color matching, especially in the design of the box, should avoid arbitrary "show off", but with caution, restraint, harmony for the principle of material selection. Wuyishan tea colors mostly present green-brown, packaging design can be used light tender brown as the main color, and then with the help of some auxiliary colors, such as sharp orange-red, fresh and elegant blue flower color, to create a modern sense of aesthetics in line with today's consumers.

Creative design

In order to highlight the characteristics of Wuyishan tea, packaging design should focus on creativity. For example, adding drawstrings and cartridge shapes to the packaging can add a unique cultural connotation to the tea, as well as unique appearance and modeling, which can make Wuyishan tea appear more prominent among similar products.

Original packaging design works of Zhonghui Design

The above is the answer provided by Zhonghui Design (a professional packaging design company), which I hope will be helpful to you.