How to write short video copy from the media is the most attractive?

To write the most attractive self-media short video copy, you can follow the following principles:

1. Arouse * * * sound: Find the interest and pain points of the audience, and arouse the audience's * * * sound with real stories, emotions or opinions.

2. Concise: Use short words to express rich information and avoid long and complicated sentences. Let the audience understand the core content of the copy in a short time.

3. Create suspense: Set suspense in the copy to guide the audience's curiosity, thus stimulating their desire to continue watching the video.

4. Use figures and data: Use specific figures and data to show the advantages of products or services and increase credibility and persuasiveness.

5. Emphasize uniqueness: highlight the uniqueness of products or services and make them stand out from many competitors.

6. Use rhetorical devices: Use rhetorical devices such as exaggeration, contrast and parallelism to make the copy more expressive and appealing.

7. Call for action at the end: At the end of the copy, encourage the audience to take actions, such as liking, commenting, sharing or buying.

8. Appropriate use of challenges and interactions: Add some challenges and interactive elements to get the audience involved and increase their interest and stickiness in the video.

9. Maintain a consistent style: according to the characteristics of the target audience and platform, choose the appropriate copywriting style, such as humor, seriousness, relaxation, etc.

10. Optimize the title and cover: Use attractive title and cover pictures to improve the click-through rate and viewing rate of the video.