How to pay for knowledge

Paid courses are paid courses and a form of knowledge payment. Knowledge payment in a broad sense is an economic category that sells education and knowledge as commodities and obtains commercial value from them. Traditional education industry (including online education) and book publishing industry belong to the category of knowledge payment. In a narrow sense, knowledge payment is an internet economic model that meets the needs of self-development and purchase of information content and services. This narrow sense of knowledge payment is different from the "anti-humanity" traditional education, which emphasizes a kind of autonomous learning and active payment. The process of knowledge payment is the process of sharing fragmented knowledge to consumers who have leisure time and seek knowledge satisfaction with the help of the Internet platform.

If you want to do a good job in paid courses, you must first make a good positioning.

Why do people buy your paid courses? Clear target users, identify the pain points of target users' needs, determine the value and services we provide, and the tonality of the brand. If you want others to buy your course, you must first feel the pain of others, that is, you can understand what others want.

The naming of paid courses should also pay attention to the needs of target users.

Secondly, paid courses, the content is king. Since people pay for your courses, your content must meet their most basic needs. Therefore, when we do paid courses, we must enrich our courses. Generally speaking, it can be a single field, with knowledge as the mainstay. The content should be valuable. If there is a video course, the content will be boring to attract people, interesting and adaptable. Improving the quality of content creation and maintaining the quality of paid courses are the core of the long-term development of knowledge payment. Furthermore, the pricing of paid courses should be reasonable.

What is the right price after all the above procedures are completed?

This requires a good price evaluation and market research. When pricing, we must set the price according to our own content and market conditions.

Knowledge payment has developed rapidly since 20 16, and now the market has entered a state of fierce competition. If you want to stand out from it, you can use knowledge payment software that can improve efficiency, so as to improve the conversion rate of paid courses and go further on the road of knowledge payment.

Short book is a good third-party knowledge payment platform, which can build its own knowledge warehouse in one stop, covering almost all solutions that can effectively realize knowledge realization. The specific functional advantages are as follows: multiple implementation forms. Including mixed graphics and text, paid series courses, audio/video, live broadcast, OBS live broadcast, annual column fee, VIP members, private community and so on. , so as to make the spread of knowledge more three-dimensional and meet the various needs of businesses. Various forms of charges. Including single article payment, annual column fee, series courses, VIP membership discount, invitation code, etc. Multidimensional marketing plan. A variety of marketing methods, such as secondary distribution, discount cards, membership cards and other forms of marketing programs, and you can let others help you share and promote your knowledge and enjoy the commission anytime and anywhere. The operation is simpler and more convenient. The front-end of the short book is mainly HTML5 and small programs, which can be embedded flexibly.