What is the difference between new media operation and e-commerce operation

New media operation is an operation that utilizes emerging media platforms such as WeChat, Weibo, and PostBar for brand promotion and product marketing. By planning brand-related quality, highly communicative content and online activities, it pushes messages widely or precisely to customers to increase participation and awareness, thus making full use of the fan economy and achieving the corresponding marketing objectives.

E-commerce operation is too big a category, and can refer to all the activities related to e-commerce operation, including platform construction, technology, artwork, marketing, sales, content construction, etc., and even corporate e-commerce strategy, logistics construction and so on belong to the scope of e-commerce operation; in some cases there is no difference between the two, but strictly speaking, they are still different. New media operation includes e-commerce operation, so Hunan Yiren network said the focus is on the operation, one is to focus on the means, one is to focus on the results. New media operation is simply the use of circles, such as WeChat, microblogging, groups, blogs and other ways to do the aggregation of circle marketing.

E-commerce operation is to use the existing e-commerce platform, or their own platform, or through some e-commerce channels to promote and sell their products or services controversial e-commerce contains can be disseminated through the situation of the new media, but does not belong to the category of new media. New media corresponds to a communication channel, while e-commerce is a business operation mode.

The two are equivalent to the relationship between upstream and downstream, closely linked and complementary.

It just so happens that recently I've been studying e-commerce and new media courses at Qingyun College, where e-commerce and new media are taught separately. First of all, the new media is relative to the traditional media (TV, radio, newspapers, outdoor), with the help of the Internet, the narrow sense of the new media refers to microblogging, microblogging, public number, SMS, e-mail, which is also commonly used by the enterprise; the broad sense of the new media, including the network media, cell phone media, digital television, etc.

This is the first time that the new media has been used to promote the new media.