Traditional Culture Encyclopedia - Traditional stories - What are the operating modes of e-commerce?
What are the operating modes of e-commerce?
First, C2C is also a ConsumertoConsumer electronic commerce.
C2C refers to the interactive trading behavior between consumers, which is changeable. C2C business platform is to provide an online trading platform for buyers and sellers, so that sellers can actively provide goods for online auction, and buyers can choose their own goods for bidding. Its representative is the e-commerce model of Yi Bei and Taobao.
Second, B2B is e-commerce between enterprises.
B2B e-commerce refers to the e-commerce activities between enterprises. It refers to the process that both the supplier and the buyer of e-commerce transactions are merchants (or enterprises and companies), and they use Internet technology or various business network platforms to complete business transactions. Its main representative is Ma Yun's Alibaba e-commerce model. B2B is a business-to-business transaction conducted on the Internet, aiming at the information integration within the enterprise and between the enterprise (b) and the upstream and downstream third party (b). The integration of supply chain can be realized by combining the upstream and downstream of the industry with manufacturers by using intranet and extranet. B2B e-commerce will bring enterprises lower prices, higher productivity, lower labor costs and more business opportunities.
Third, C2B, that is, consumer commerce, is an e-commerce between consumers and enterprises.
C2B is a business that seeks suitable consumer groups through the Internet and truly realizes customized consumption. For consumers, it is an idealized consumption pattern.
E-commerce model can establish different classification frameworks from multiple angles. The simpler classification is BtoC, BtoB, CtoB and CtoC, but each model can be subdivided. The definition of e-commerce has not been unified internationally, but I don't think what you are concerned about is its definition. I studied e-commerce. More specifically, e-commerce means that some enterprises achieve the purpose of promoting their enterprises and selling their products through online marketing channels. There are b2b, b2c and c2c operating modes. Common ones are Alibaba b2b platform, Taobao b2c or c2c platform, shopping malls in Paipai.com, Dangdang.com and JD.COM. At present, there is a new operation mode, namely o2o.
O2o e-commerce refers to the offline consumption of online stores. Merchants display business information and commodity information to consumers by opening online stores for free. Consumers screen services online, pay service fees, and conduct offline consumption verification and consumption experience. This can not only greatly meet the individual needs of consumers, but also save the cost of consumers not spending because of online payment. Merchants spread information faster, farther and wider through online stores, and can instantly gather strong consumption power. The main feature of this model is that both merchants and consumers meet the needs of both parties through o2o e-commerce.
I hope my answer is helpful to you, and I hope it will be adopted! This paper briefly summarizes five business models: B2B(BusinesstoBusiness), B2C(BusinesstoConsumer), C2B(ConsumertoBusiness), C2C(ConsumertoConsumer) and O2O(OnlineToOffline). Original publisher: judge2 12
According to the classification of e-commerce (B2B, B2C, C2C), the operation mode of e-commerce is analyzed. At present, there are two main B2C e-commerce modes: e-commerce direct selling mode and B2C Amazon mode. E-commerce direct selling mode refers to the mode that traditional manufacturing enterprises use e-commerce as an online channel for their commodity sales by building their own e-commerce websites or cooperating with large-scale e-commerce websites. The advantage of this e-commerce model is that enterprises are familiar with their own products, can provide consumers with comprehensive product information and complete after-sales service support, and can control the production process and inventory capacity of products at the same time to avoid oversupply or oversupply. However, its shortcomings are mainly reflected in the single variety of goods provided by this e-commerce model and the lack of customer comparison of similar products. The B2C Amazon model refers to: websites specializing in e-commerce establish shopping platforms, contact product manufacturers and consumers, buy goods from product manufacturers and sell them to final consumers. This is a model generally adopted by B2C integrated and vertical e-commerce. The main advantage of this model is that there are many kinds of goods provided by the website, and customers have a large choice, so it can attract and retain consumers more. Its shortcomings are mainly inventory risk and difficulty in inventory management. Theoretically speaking, C2C model can best reflect the spirit and advantages of the Internet. A large number of buyers and sellers of the same size find suitable door-to-door transactions through one platform. It is almost unimaginable to realize such a large project in the traditional field. At present, the operating modes of C2C e-commerce mainly include auction platform and shop platform. Profit model: 1. Membership fee is a certain amount of fees paid to service providers in order to enjoy the unique services of members on the service platform. Because I like such clothes
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