What are the online and offline promotion methods of cosmetics industry?

Cosmetics is a category with relatively large online competition at present, and e-commerce platform and self-media platform are the first category. As long as women's daily consumer goods are a big market and the cosmetics budget is small, they should honestly do online marketing.

For a new beauty brand, the best way to promote it is undoubtedly to find celebrity endorsements to increase exposure, but most new brands lack that capital. Since we can't afford the sky-high celebrity endorsement fee, how can we promote new brands? Many companies will arrange soft text marketing, but how to make soft text achieve marketing effect is also a university question.

First, how can product soft articles be more deeply rooted in people's hearts?

1, skin care soft articles should refine unique core selling points.

How to extract unique, core and effective product selling points? The selling points of refining mainly focus on the material, technology, function, details, color, modeling, quality, environmental protection and humanization of products.

2, skin care products soft text catches people's eye terminal image.

3. Soft articles of skin care products can be combined with novel and effective promotional activities.

Commonly used promotion methods include: coupons, gifts, discounts, bonuses, cash back, free trials, patronage rewards, etc.

It should be noted that the writing of soft articles on skin care products should be coordinated with the products to be promoted. Before writing a soft article, you should fully understand all aspects of the product, including raw materials, efficacy, precautions, buyer feedback and other details. The soft text written in this way is more targeted.

It is very important to choose the promotion channel for soft text marketing of skin care products.

1, how many soft articles have good results?

Some people think it's good to send a soft article to a family, while others think it's better to spread it all over the network. How many soft articles are published depends on the purpose of promotion and the nature of soft articles.

2. What media publishes soft articles effectively?

When choosing media, we need to pay attention to three points, one is the geographical scope of the target customers of the enterprise, the other is the industry in which the enterprise is located, and the third is the advantages and characteristics of the media. If the enterprise faces the national users, the media choice can be widely spread; If it is a city, it is mainly based on local portals. Of course, we can't give up comprehensive portals.

3. How to choose the publishing channel for soft text publishing?

When publishing soft articles, we should pay attention to choosing the channels that target users pay attention to. General news and financial channels are popular, and corporate press releases do not exclude news and financial channels, and the audience is relatively large, but special industries need to be analyzed one by one.

Brand promotion, we recommend two kinds, one is copywriting promotion and the other is video promotion.

Copywriting, commonly known as soft text, generally uses more platforms. Because it is a search platform that we often use, and there are many users.

Video, such as friends circle, headlines, etc. There are also platforms for planting grass, depending on the landlord's budget.