Five demonstration articles on business plans

If an enterprise wants to develop smoothly, it needs to make a good operation plan. The following are five sample business plans that I have compiled for you, hoping to help you. Welcome to read the reference study!

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Selected business workplan

Five model articles on operation work plan

Five Work Plans of Operation Department

Work plan of operation department

Five operating schedules

Operating plan 1

1. Product background

Product name to be developed: Huijiujiu website

Project sponsor: Zhang Yiping.

System developer: \ System running environment: XP 32-bit /64-bit, Vista 32-bit /64-bit, Linux, UC Wed, etc.

Target users: users in 25-35 countries.

2. Terminology

3. Operation mode

1) target plan

Plan: Plan the implementation of early goals with 1 year as the cycle;

Goal: Brand website.

Task: Improve website traffic and cultivate customer stickiness.

Strategy: website platform construction, resource integration, website promotion, market development and team mechanism construction.

The first stage: website platform upgrading period (1 month and a half): 20-30 days platform infrastructure construction stage, including website process optimization and page beautification; Enter the complete information of at least 30 group products every month to ensure the information content of the initial website.

Objective: To ensure the smooth operation of the website, and the content of the website is basically complete.

The second stage: the trial operation period of the website (two and a half months): In fact, this stage can also be said to be the initial stage of the website operation or the content improvement period, and the results of the website operation are more authentic. The main tasks of this stage are: the early promotion of the website and the further improvement of the website performance.

Objective: To form your own website style and increase the traffic of the website.

The third stage: the mid-term operation of the website (5 months): the publicity and promotion in the early stage brought a certain amount of traffic to the website, so the focus of this stage should be on the expansion of website membership business and the transformation of website users, so that ordinary event-watching users can be transformed into event-publishing users, and the feedback information from users can be collected timely and effectively. In addition, the online and offline promotion of the website also needs further follow-up. In terms of online marketing, some online and offline business activities have been initially carried out, mainly including: online advertising, website cooperation, offline joint business promotion and so on.

Objective: To improve user conversion rate, cultivate customer stickiness and increase the number of website member businesses.

The fourth stage: the later stage of website operation (3 months): establishing the brand value of the website is the primary task at this stage. In the first two stages of operation, increase the traffic of the website and accumulate more user resources. Therefore, while continuing to do a good job in website promotion and content development, the further development of website marketing activities will be the focus of our work. Mainly: analyze website data, improve network marketing market development, further improve website functions and expand website products.

Objective: To develop the market and prepare for occupying the market.

2) Overall operation strategy

Vigorously develop local group buying, and appropriately maintain the number of group buying in kind through express delivery channels, and the lottery in 0 yuan will continue to attract popularity.

3) Task allocation

(1), website contents and services

The content construction and services of the website include: the editing of website content, the analysis of website products and functions, and online promotion activities.

(2), business development and promotion

Website business development: promote website products and services (mainly offline promotion), maintain effective communication with users and businesses, and improve website coverage.

A) website promotion

Responsible for the planning and management of website marketing activities and website brand promotion. Promotion work includes: event promotion, website promotion and joint promotion of merchants.

B) customer information analysis

Understand customer needs, collect customer demand information, and feed it back to the website editor for sorting.

(3) Customer service

Answer users' difficult questions about the website in time, cooperate with marketers, collect market information, arrange market information to website planning editors in time, and plan and organize the functions and contents of the website. In addition, the activity information and business information were reviewed.

(4), technical maintenance

Technical maintenance, including website page design, art design and website program development, database maintenance, etc. Website artists and technicians should cooperate with the revision of website editors and the requirements of column structure design, even if some functions of the website are perfect and the interface design is beautiful. At the same time, website artists are consistent with the market and editors in the design of promotional materials promoted offline by the company.

(5) Team building

Website team building provides the most basic guarantee for website operation. The basic structure of the team includes: marketing department, website technology department and website editorial department. The marketing department is responsible for the planning and management of marketing activities, market promotion, ground publicity, activities and company brand promotion of website projects, developing website membership business, collecting user information in time and developing customer resources; The website technology department should provide security and stability for the website operation platform and cooperate with the company's maintenance decision in time; The website editorial department is responsible for the construction of website content, the planning of website columns, the design of website products and services, and some online promotion activities. At the same time, it is responsible for enriching the content of the website, editing the text of the website and reviewing the materials.

The specific staffing is as follows:

Marketing department: 1 marketing personnel.

Website editorial department: 1 website editor.

(6), website training

The training that the website needs most: the training of website positioning and operation ideas, the training of website service knowledge, and other temporary training involving specific operations.

Business plan 2

(1) Taobao Manager

1, responsible for the overall planning, marketing, promotion and customer relationship management of online stores;

2. Responsible for the daily operation and management of online store revision planning, shelf, promotion, sales and after-sales service;

3. Responsible for the daily maintenance of online stores, ensure the normal operation of online stores, and optimize the ranking of stores and commodities;

4. Responsible for implementing and cooperating with the company's related marketing activities and planning store promotion activities;

5. Be responsible for collecting market and industry information and providing effective solutions;

6. Make a sales plan and lead the team to achieve the sales performance target;

7, customer relationship maintenance, handling related customer complaints and disputes.

(2) Customer service personnel

Job responsibilities:

1. Through the chat software, patiently answer all kinds of questions raised by customers, reach a happy transaction between the two parties, and handle the ordering information.

2. Be familiar with various operating rules of Taobao, handle customer needs, modify prices, and manage stores.

3. Answer customers' questions, guide customers to buy and facilitate the transaction.

4. Provide after-sales service for online customers, and timely solve customers' questions and requirements with a good attitude, provide after-sales service and solve general complaints.

5. Cooperate with the promotion of the company's Taobao store and independent website, and publish advertisements in various groups and forums to promote the store.

Business plan 3

The annual business plan is not an organization's annual profit plan, but an organization's business plan based on execution. Focus on marketing. To realize the demand for profits, we must consider external objective factors such as organizational environment and execution efficiency. "Management = Organization Work X Production Work X Marketing Work"

The annual business plan, which can effectively improve the operational efficiency of enterprises, must be a comprehensive plan that takes into account organizational work, production work and marketing work, rather than simply discussing how to complete the sales target decomposition plan. We should not only explore how to set the work goals of various departments, but also study how to achieve these goals.

The annual business plan will guide enterprises to successfully get out of the risk trap of making plans based on experience, let enterprises improve their business system based on logic, data and science, and realize the three most critical changes:

From business opportunities to business capabilities!

Change from managing products to managing brands!

The transformation from individual to enterprise organization!

An excellent general manager is a thinker, not an executor. He needs to test the future survival mode and business form of the enterprise, and at the same time, he needs to rationally allocate various resources-capital, product structure, organizational structure and so on. And realize strategic planning in a certain period of time.

Within the enterprise, the work at the system level must be led by the general manager, and only the general manager has enough power and ability to coordinate complex strategic planning issues. The work at the system level is a macro and long-term business behavior, which determines the survival state of enterprises.

Planning hierarchy

The general manager is the annual planner, not the executor, and the director is the plan-level manager of the enterprise. The main task is to generate plans to achieve the goals according to the strategic goals and ensure that these plans can be achieved.

The director mainly realizes two functions: first, the function of generating "strategy" and analyzing the specific implementation strategy according to the strategic highlights of the enterprise, that is, making plans; The second is the "management" function, which should be able to effectively supervise, manage and control the implementation of the plan.

Project level

According to the comprehensive evaluation results of market environment and company resources, the general manager sets a strategic goal: the company should become the first in the industry within five years. According to this goal, the marketing director makes a work plan for each of the five years, and expands the market share to 40% in the first year. According to this plan, the department manager must work out a series of work items, such as improving the coverage of product terminals, improving the satisfaction of dealers, improving product performance or packaging, and reducing retail prices. . . . After these projects are completed in turn, the plan to expand the market share by 40% will be completed.

The manager at the project level is the department manager, whose main job responsibility is to formulate, manage and supervise the completion of work projects.

The project layer is the most important management of the enterprise, and the implementation of the enterprise plan can be clearly evaluated from the quantity and quality of project implementation.

Task hierarchy

The task level does not require the management literacy of executives, but focuses on executive ability.

Activity level

Giving at the activity level is the most detailed and frequent work in enterprise management, which is usually done by assistants and cryptographers. Because of the complexity and randomness of the work given by the activity layer, most managers often ignore the management of this layer of work.

"Management is a kind of practice", being too harsh on behavior will inevitably make the artistry of management disappear, and managing people as machinery and equipment is not the purpose of management.

Describe the annual business plan with project management

Managers at different levels: the general manager is the system manager of a company, the director is the planning manager, the department manager is the project manager, the supervisor is the task manager, and the ordinary employees are the activity managers.

At present, many enterprises have problems in their operation, but they actually ignore the management content at the project level. Many enterprises have their own plans, but they have not made a good connection between the planning layer and the project layer, and directly reduced the plan to the task layer. For example, an enterprise plans to increase its annual sales by 200 million yuan, but it has not calculated where the 200 million yuan will be promoted. It only knows that if it wants to increase sales, it must expand production and increase promotion. Therefore, after making clear the planned production cost and sales cost, by the end of the year, whether the plan is completed or not, the profit of the enterprise is very low. An increase in sales does not mean a corresponding increase in profits.

This is the result of inadequate control at the project level, and the normal situation should be like this: first, propose a sales growth rate of 200 million; Secondly, carry out systematic and detailed market research and generate some business strategies according to the research results; Third, each department draws up a series of work items to achieve the goal according to the generated business strategy, and finally decomposes reasonable work tasks according to the work items. In this process, business leaders monitor the implementation of the annual business plan through the evaluation of work items, instead of blindly supervising the work at the task level and hitting the market aimlessly.

The annual business plan is not a slogan. Enterprise managers should formulate a series of projects to support the objectives according to the business objectives, and then effectively manage these projects to ensure their smooth implementation. Only in this way can the plan be completed. Planning is also meaningful. Many enterprise managers are forced to manage task-level work because they can't decompose the plan into work items that support the plan, or they don't know the key points of management, which leads to a great waste of enterprise resources and self-destruction of enterprise market prospects.

Business plan 4

This project plans to open a fast food restaurant named "Be young", which is located in Linyi Commercial Pedestrian Street. Operating a variety of breakfast, Chinese food, dinner, as well as midnight snack and various drinks.

Because office workers and students are pressed for time in the morning, many people complain that some meals are slow and simple, so we plan to open such a fast food restaurant on the commercial pedestrian street. It not only solves the problem of time shortage for office workers, but also provides various dishes with different tastes. Moreover, our restaurant has many "unique" places, which are completely in line with local tastes, tastes and living habits, and I believe it will attract many customers to eat.

First, the introduction of fast food restaurants.

1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant. It is a sole proprietorship enterprise. Mainly provide Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.

2. Urban fast food restaurant is located in Weifang commercial pedestrian street, initially locked as a mid-range fast food restaurant, and will gradually develop into a Chinese fast food chain similar to KFC and McDonald's in the future.

Because of my great interest in the catering industry, I believe that with my wisdom, talent and dedication to my career, I will definitely lead the way in this industry.

Our store needs 50,000 yuan of venture capital, of which 30,000 has been raised and the remaining 20,000 has been lent to the bank.

Second, the investment plan

Start from the main point and speak from the main point. Based on the characteristics of a regional consumer group, the initial development should try to form a certain scale of operation, and after selecting several business outlets, all of them will appear at the same time. In the future, according to the development, it will radiate national operations. In the early stage of development, we will vigorously develop the services of online fast food companies and mobile fast food companies that Chinese fast food has not yet set foot in. After the company has accumulated strength and a stable consumer group, we will vigorously develop the company's comprehensive service strategy. According to the population mobility density, residents' income level and actual consumption, we should vigorously develop the fast food business model of eating in the front hall of commercial areas, shopping areas, tourist areas and residential areas.

Third, the market analysis

With the accelerated pace of social life, the emergence and development of fast food industry has become an unquestionable problem. Although the fast food industry in China is developing very rapidly, the proliferation of foreign fast food makes most fast food markets out of touch with Chinese fast food. How to occupy that part of the market is a problem we need to solve.

At present, western-style fast food on the market is not suitable for China people's fast food consumption concept and traditional dietary needs. Take hamburgers, the most common western fast food, as an example. Apart from novelty, there is basically nothing delicious. Moreover, the development of fast food in the United States has always been known for its low price and is the object of daily consumption by the public. However, in the market of China, the price of western-style fast food far exceeds the acceptable level of the public, which also determines that it is impossible for the working class to try that novel fast food often.

However, the current situation of small, dirty, chaotic and poor Chinese fast food is still very serious, and the numerous weaknesses of Chinese fast food at present provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve many defects in the management of Chinese fast food and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed.

Fourth, business analysis.

1, business objective

1) Because it is located in a commercial street, its customers are relatively rich, but there are also many competitors. In order to open the market, we must work hard on service quality and product quality, and further expand the business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Weifang commercial pedestrian street and recover the cost 1 year.

2) Our store will set up three branches in three years, gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in Du Yuan, becoming a well-known brand in the catering market.

2. The mode of fast food service industry.

Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.

3. Positioning of the target market.

Chinese fast food industry accepted by the public. Customer groups: office workers+children+students+others.

4. Market strategy

Fast food is networked and humanized.

(1) Online fast food ordering is for office workers to have lunch at work. Their front desk reception service is also virtual, relying on online ordering system and fast delivery system. We will set up a special telephone service for food delivery, which will be delivered by a unified bus and service personnel.

(2) In view of the characteristics of large mobility and pressing time of breakfast crowd, we will move from unified mode buses and service personnel to major demand outlets to provide customers with convenient and nutritious breakfast packages. Because there are many students, students' nutritious fast food can also be introduced, which not only pays attention to economic benefits, but also gives consideration to social effects. Vigorously carry out convenient snacks, breakfast should be diverse and cheap, and Chinese breakfast packages should be introduced according to local conditions. Lunch and dinner provide economical and nutritious dishes and an elegant dining environment. Ready to develop new products to meet the changing market demand, the goal set at the beginning of the business is to "deliver food to home" service.

(3) the image strategy of fast food enterprises

The fast food restaurant located near the business district fully demonstrates our clean, hygienic, affordable and warm image.

5. Personnel plan

Before the opening of our store, we initially plan to recruit full-time and temporary employees as follows:

1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry. Applicants come to our store for an interview with the Application Form for Recruiting Employees and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract with them. At the same time, in order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training. The details are as follows:

A, make a training plan, determine the training purpose, and formulate the evaluation method.

B, implement the training plan, implement and learn labor discipline and various rules and regulations.

3) Those who fail to pass the examination will be suspended from study, and 20% of their salary will be deducted until they are qualified. Failing the exam three times, all the wages and benefits of the month will be deducted.

6. Sales plan

Before opening, we will carry out a series of publicity work to introduce our "good quality and low price" sales strategy to consumers, and also issue questionnaires according to consumers' needs to improve our products and services. At the same time, membership system, season card and monthly card are introduced to attract more customers. Those who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winners can get a gift certificate worth 888 yuan. One-month consumption 100 yuan to send value 10 yuan gift certificate, 200 yuan gift certificate from 20 yuan, and so on.

Verb (verb's abbreviation) Competition and Advantage Analysis

The competitors of fast food industry are mainly small restaurants near commercial streets and fast food restaurants like McDonald's and KFC. They each have their own advantages, and we certainly don't show weakness. Because in the initial stage of operation, we should vigorously attract customers, reduce the price as much as possible without affecting sales, so that the usual low-paid class can also spend here, so that customers can buy comfortably and eat with confidence; At the same time, in the absence of online ordering in other catering industries, we will implement a new strategy to open online ordering business and deliver meals to your door.

Accounting report of intransitive verbs

All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all menus of ordering and receipt should be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the hotel's property is found to have been destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

1) Our fixed assets are 10000 yuan and our business area is square meters. There are several sets of tables, chairs, covers and freezing counters.

2) What is the daily working capital?

3) For the accounts, there should be a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books and avoid the blindness of management. Note: Because we are in the early stage of our business, we should be careful in all kinds of expenses, but we should ensure the quality of food and keep the price as low as possible.

Seven. Investment risk and return

Of course, everything is not smooth sailing, and there may be many problems in the development of fast food restaurants, such as declining sales performance and low customer return rate. As long as we find the source of the problem, adjust the strategy in time, and always take the interests of customers as the foundation, the problem will eventually be solved.

Not only profit, but also service. As an advocate of this industry, our store will serve customers with the ideal and belief of high-quality service and healthy development of the industry. We believe that only under the fair and reasonable business philosophy, unremitting persistence will produce a win-win situation that everyone hopes, thus promoting the formation and development of Chinese fast food as a whole.

Eight. additional

Appendix 1

Legal requirements

In order to ensure food hygiene, prevent commodity pollution and harmful factors from harming the human body, safeguard people's health and enhance people's physique, the requirements of relevant national and local laws and regulations are strictly observed as follows:

1, food production and marketing enterprises and food vendors must obtain the hygiene license issued by the administrative department of health before they can apply for registration with the administrative department for industry and commerce. Those who have not obtained the hygiene license shall not engage in food production and business activities. Food producers and business operators shall not forge, alter or lend hygiene licenses.

2. The process of food production and operation must meet the following hygiene requirements: keep the internal and external environment clean and tidy, and take measures to eliminate harmful insects such as flies, rats and cockroaches and their breeding conditions. Food production and marketing enterprises should have factory-style places for processing, handling, packaging and storing food raw materials that are suitable for the variety and quantity of products. There should be corresponding facilities such as disinfection, dressing, washing, picking, lighting, ventilation, anti-corrosion, dust prevention, fly prevention, rat prevention, washing, sewage discharge and garbage and waste storage. Equipment introduction and technological process should be reasonable to prevent cross-contamination between food to be processed and directly imported food, and between raw materials and finished products. Food should not be exposed to toxic and unclean substances. Tableware, drinking utensils and containers directly containing food must be washed and disinfected before use, and cookware and utensils must be washed and kept clean after use. The conditions of containers, packages, tools and equipment for storing, transporting and loading and unloading food must be safe, harmless and clean to prevent food pollution. The food for direct entrance should be packed in small packages or non-toxic and clean packaging materials. Food producers and operators should always maintain personal hygiene. When producing and selling food, they must wash their hands and put on clean work clothes. When selling directly imported food, sales tools must be used. Water must meet the hygienic standards for drinking water in urban and rural areas stipulated by the state. The detergents and disinfectants used should be safe and harmless to human body.

Business plan 5

I. Expected objectives

The annual business plan is a high-level special work, which should achieve the following expected goals:

(1) Introduction to the overall planning of the company. Including: the company's annual business plan, the company's annual overall financial budget, and the management team performance management plan. These master plans will stipulate the overall business objectives, key measures, financial budget and performance management methods of the management team. The specific work results are reflected in the following documents:

1._ _ The annual business development plan of the company (_ _ _).

2." _ _ company's annual financial budget plan (_ _ _ X) "

3, management team target management responsibility (_ _ _ _ _ _)

(two) the introduction of the annual planning program. Including the performance management special action plan and employee compensation management plan of the operation, sales, R&D, procurement, manufacturing, human resources and other departments that match the above master plan to support the master plan. The results of specific work are reflected in the following documents:

1. Annual action plan for product operation and performance management measures (_ _ _).

2. Annual Action Plan for Marketing and Performance Management Measures (_ _ _).

3. Product R&D annual action plan and performance management measures (_ _ _).

4. Annual action plan for procurement management and performance management measures (_ _ _).

5. The annual action plan of production management and performance management measures (_ _ _).

6. Annual action plan of human resource management and performance management measures (_ _ _).

7. Annual manpower standard allocation plan (_ _ _ _ _ _).

8. Annual total labor cost plan (_ _ _ _ _ _).

9. Basic rules of employee compensation management (_ _ _ _ _ _).

(3) Cultivate planning mechanism and management ability. Through unified annual planning activities, all participants will be familiar with and master the methods, steps and skills of annual business planning, so as to lay a good foundation for future annual planning work; After the completion of the annual plan, the management norms for the preparation and implementation of the annual business plan should be sorted out, formed and published, and the planning, implementation and implementation should be reviewed and improved.

Second, organization and management.

The annual business plan is a cross-departmental and cross-professional planning work, which requires collective wisdom and a democratic and centralized process. In order to achieve the expected goal, the implementation of the whole work plan is organized by the president's office, and the financial center and various departments implement it according to the division of labor.

Group length:

Deputy team leader:

Members:

Three. Work content, steps and timetable

The annual business plan and its supporting scheme shall be prepared according to the following basic steps and schedules:

1. sales forecast: the operation/sales center predicts the product sales volume and sales revenue in _ _ _ _ and _ _ _ _ years according to the contracts and orders in the fourth quarter, and puts forward the draft market sales forecast and target plan for _ _ _ _ _ _. (_ _ x65438+1before October 20th)

2. Financial forecast: The financial center calculates the sales revenue, cost and profit of the company in _ _ _ _ _ according to the forecast of the operation and sales departments, lists the basic data of various costs in advance, and puts forward the forecast report of key financial indicators in _ _ _ _ _ _. (_ _ x 65438+ completed before1October 25th)

3. Sales plan: The operation and sales center determines the sales target for 20 years, key measures to achieve the target, and resource requirements such as financial expenses, manpower preparation and labor costs, and puts forward the draft annual action plan for product operation and performance management measures (_ _ _) and the draft annual action plan for marketing and performance management measures (excluding the performance management part). (_ _ x 165438+ 10/completed a few days ago)

4.R&D plan: According to the sales demand and market intelligence, the R&D center determines the R&D product line, key measures, required financial expenses, manpower allocation and labor costs, and puts forward the draft annual R&D action plan and performance management plan (excluding the performance management part). (_ _ x165438+1completed before October 5)

5. Supply plan: According to the sales plan and R&D plan, the purchasing and manufacturing departments study and determine the key objectives, key measures and resource requirements of financial expenses, manpower preparation and labor costs, and put forward the draft annual action plan for purchasing management and performance management measures (_ _ _) and the draft annual action plan for manufacturing management and performance management measures (excluding the performance management part). (_ _ x 165438+ completed before 10/0)

6. Resource Plan: The Human Resources Department summarizes and determines the standard manpower allocation and the total amount of labor cost control for the annual business target according to the manpower establishment and labor cost demand of each department, and puts forward the draft of the annual standard manpower allocation plan (_ _ _ _ _ _ _ _) and the annual labor cost master plan (_ _ _ _ _ _ _ _ _). (_ _ x 165438+ completed before 14 years 10 months)

7. Financial budget: On the basis of the above plans and financial expense requirements, the financial center will pre-examine the financial requirements, prepare three sets of financial budget plans (break-even, responsibility target value, and strive for target value) to achieve business objectives, and put forward the draft annual financial budget plan of _ _ _ _ _ _. (_ _ x165438+1October 2 1 completed before)

8. Master Plan: The President's Office shall prepare and submit the draft annual business plan and the draft management team's target responsibility letter according to the strategic policy and special action plan. (_ _ x165438+1completed before October 25th)

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