The employee who impersonated Laoganma was sued for defrauding Tencent. Is Laoganma the biggest winner?

On August 7, 2020, the People's Procuratorate of Nanming District of Guiyang approved the arrest of suspects Cao and Liu Mouli who pretended to be employees of Laoganma Company for contract fraud. At present, the case is being further processed.

It is reported that this case originated from an own goal contract between Tencent and Laoganma 1 month ago. Tencent requested to seal up and freeze the company's property16.24 million yuan on the grounds that Guiyang Laoganma was in arrears with advertising fees. Later, it was found out by Guiyang police that criminals forged the seal of Laoganma Company, pretended to be the marketing manager of the company, and signed a cooperation agreement with Tencent.

It is worth mentioning that in this "Oolong Storm", companies such as Ali, Huawei, Meituan and China Merchants Bank participated in and presented a marketing promotion model. Although Tencent was ridiculed by netizens in this "Oolong Storm", it also took this opportunity to "self-blacken" and once again walked out of the circle with a self-deprecating video. Laoganma is regarded as the biggest winner of this "Oolong Incident". On July 1 day, according to the statistics of JD.COM, the search volume of Laoganma increased by 300% year-on-year, and the turnover increased by over 100%.

Some commentators said that the suspects Cao and Liu "stole chickens and wasted rice", but they made wedding dresses for companies such as Tencent and Laoganma.

Two suspects were arrested.

On August 7, 2020, the People's Procuratorate of Nanming District of Guiyang approved the arrest of suspects Cao and Liu Mouli who pretended to be employees of Laoganma Company for contract fraud. At present, the case is being further processed.

Previously, in April 2020, Tencent requested to seal up and freeze the property of Guiyang Nanming Laoganma Flavor Food Co., Ltd. on the grounds of arrears in advertising fees.

On June 29th, according to the news of China Judgment Document Network, the People's Court of Nanshan District, Shenzhen City, Guangdong Province issued a civil ruling, agreeing to the plaintiff Tencent Company's request to seal up and freeze the property of the defendant Laoganma Company with a value of RMB 654.38+06240600.

Regarding the application for freezing Laoganma's property of16,240,600 yuan, Tencent responded that this incident was because Laoganma placed an advertisement of/kloc-0,000 yuan in Tencent, but ignored the long-term arrears of the contract. Tencent was forced to sue according to law and apply for freezing the amount of arrears that the other party should pay.

On June 30, Laoganma issued a statement saying that after verification, the company has never signed a joint marketing cooperation agreement with Tencent or the authorized person on Laoganma brand, and has never conducted any commercial cooperation with Tencent. In view of the above major cases, the case has been reported to the public security organ.

On July 1 day, Guiyang police issued a notice saying that three people forged the seal of Laoganma Company, pretended to be the marketing manager of the company, and signed a cooperation agreement with Tencent, which led to the case being sued by Tencent. Its purpose is to obtain the online game package code given by Tencent in the promotion activities, and then resell it through the Internet to illegally obtain economic benefits. Cao Mou, Liu Mouli and Zheng Moujun have been detained on suspicion of committing crimes.

On July 10, Tencent and Laoganma issued a joint statement through their official channels. The two sides announced that they would clarify the misunderstanding and actively explore and launch a series of formal cooperation in the future.

At present, in addition to Zheng Moujun, two suspects who pretended to be "Laoganma" employees and cooperated with Tencent were arrested.

Analysts say Laoganma is the biggest winner.

It is reported that the suspect pretending to be Laoganma is mainly to obtain the online game gift package code presented by Tencent. In recent years, reselling activation codes is very common, which promotes the rise and benefits of the activation code trading market. Taobao is the base camp for wholesale reselling of game codes, 1 yuan, 2 yuan, 3 yuan and 5 yuan, depending on the package content.

Previously, the market speculated that the intersection of Laoganma and Tencent might lie in the game "QQ Speed". An internal employee of Tencent's social advertising said that according to the market value estimate at that time, if all the QQ flying gift packages given by Tencent were resold and realized, the three people could make a profit of 654.38+0.5 million.

In this case, even if the three people can make a profit of 6.5438+0.5 million yuan, it is still far from the promotion fee of 6.5438+0.62 million yuan that Tencent requires Laoganma to compensate. With the arrest of criminal suspects Cao and Liu Moli, Tencent, Laoganma and other companies have become the biggest beneficiaries of this oolong incident.

According to public information, in the first quarter of 2020, Tencent's social advertising revenue was 654.38+0.46 billion yuan, equivalent to a daily income of about 654.38+0.6 billion yuan. For Tencent, 654.38+0642 million yuan is just nine Niu Yi dollars. Although Tencent was ridiculed by netizens in this "Oolong Storm", it also took this opportunity to "self-blacken" and once again walked out of the circle with a self-deprecating video.

Under the official account of Tencent, Ali, Huawei, Xiaomi, OPPO, Hisense, ZTE, China Unicom, Audi, Meituan, China Merchants Bank and University of Electronic Science and Technology of China came to punch in one after another in an attempt to win a place in the eyes of netizens. As the starting platform for Tencent's response, it added a lot of powder.

It is worth mentioning that Laoganma also achieved a big increase in sales because of this "Oolong Incident". On July 1 day, according to the statistics of JD.COM, the search volume of Laoganma increased by 300% year-on-year, and the turnover increased by over 100% year-on-year.

Zhu, a food industry analyst, said Laoganma was undoubtedly the biggest winner of the Oolong incident. "Laoganma, as a traditional enterprise, used to be very traditional and conservative in marketing, but this incident awakened everyone's emotional concern for Laoganma. Many new generations have eaten Laoganma since they were sensible, but Laoganma has not innovated and iterated for many years, so it has gradually faded. But this hot search incident reminds everyone of Laoganma, which is beneficial to Laoganma. "