I sell shoes, I want to do live broadcast, and I want to ask the great gods what to do. I just applied for an account and don't know what to say. How to plan marketing?

Hello, you are stepping on the trend of live e-commerce and want to get the first bucket of gold for yourself. That's a good idea! With shoes and an account, how can you sell them to me for advice? Finally, the master will lead me in, and it's up to the individual to practice!

First of all, you need to know whose shoes you have at present, such as women's shoes. Your object is college students, such as Lori shoes, and your object is Lori girls! So you know your goal, which means that your live account will attract more fans of the target group to pay attention to you.

Secondly, don't buy shoes on the live broadcast. After all, this kind of naked advertisement is probably unacceptable to you! So the first step is to operate your live broadcast number well, attract them according to your target group, create topics or content they like, and broadcast them every day, that is, let your fans fall in love with you first, that is, sell products first, sell people first, and the same is true.

Next, when your live fans break through 1000, 10000, you can start introducing your products! At this time, you need to find a topic, such as the women's volleyball team just won the championship recently. Their champion is not only good in technology, but also good in shoes, which are playing an advantage because of the characteristics of XXX. Ok, now you have such shoes on hand, different brands, but the quality is the same, and the price is only lower than that of women's volleyball shoes 1%. Don't miss them when you pass by, you know the back.

Finally, you need to understand the analysis of marketing data, that is to say, which models of your shoes sell well and who are your buyers? Everything has to speak with data. Push the hot spots of product manufacturing and marketing, and choose the right shoes according to the buying groups. All this is not imaginary, but the value of data, okay?

Ok, has your live broadcast started?