What is the concept of marketing and what is its significance?

Marketing, called marketing in English, is also called marketing, marketing or marketing. Market belongs to the category of commodity economy, and it is a form of economic contact with commodity exchange as its content. For enterprises, the market is the starting point and destination of marketing activities.

Marketing is not only a function, but also an activity, process and system that an organization creates, communicates, disseminates and delivers customer value for the benefit of itself and stakeholders, and brings economic value to customers, customers, partners and the whole society. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

Marketing features:

Implement target marketing around consumer demand; Use marketing combination means to fully meet the needs of consumers; Establish the overall product concept, stimulate the development of new products and meet the overall needs of consumers; To achieve the purpose of profit by meeting the needs of consumers; The marketing department has become the center of commanding and coordinating the whole production and operation activities of enterprises.

Refer to the above content: Baidu Encyclopedia-Marketing