What is a nuanced marketing strategy?

We know that in the marketing of different products, based on the familiarity of consumer groups with different products, the marketing strategy of enterprises is required to be nuanced.

Any marketing method is composed of countless details, and the perfection of details has always been the only way to win the favor of customers. However, detail marketing does not represent these. True detail marketing, with little or no careful planning and creativity, details are no longer the purpose of a marketing plan. The detail itself is the goal, and a series of exquisite detail designs finally constitute a seamless sales process. Detail marketing advocates that the whole sales process is regarded as a systematic project and the customer is regarded as a rational opponent. The purpose of marketing is to defeat this opponent through careful grasp of every sales link.

One day, Saye came home from work and saw a piece of cloth on the table. He knows that his wife bought it. I am very unhappy in my heart: why should I buy other people's cloth when my shop can't sell it?

The wife said willfully: "I am happy! The material is not very good, but the fancy is popular. "

Thayer cried, "My God! This material has not been sold since it went on the market last year. How can it become popular? "

"The cloth dealer said." The wife admits, "This fancy will be popular at this year's garden party."

His wife also told Saye that at the garden party, Mrs Riel and Mrs Taj, the most famous ladies in the local society, would wear this strange dress. His wife also told him not to tell the news.

Sayer has long been accustomed to the herd mentality of clothing women who are unwilling to lag behind. This lady can be said to be the guide of local women's fashion, and women have always blindly followed the women they admire.

"Who told you the news?" Sayer is only interested in this.

The wife hesitated for a long time before telling the truth. It turned out that the cloth dealer told her not to tell anyone. Saye really wants to have a good laugh. He knew it was all done by the little cloth dealer, and he even coaxed his wife.

Saye didn't take it to heart, even the cloth in his shop was bought by a cloth seller, which didn't attract his attention. On the day of the garden, only two ladies and a few women in the audience were dressed in fancy clothes, and Sayef people were one of them. She is particularly eye-catching because she and two ladies wear strange clothes, so she makes a splash.

At the end of the garden, many women got a notice that said, "The new materials worn by Mrs. Riel and Mrs. Taj are on sale in our shop."

Saye was secretly surprised. He has to admire the peddler's sales methods.

The next day, Saye found the shop, only to see the crowd crowded and scrambling to buy cloth. Wait for him to get closer. Only then did he know that this store was more unique than he had imagined. There is a big word in front of the shop. The cloth is sold out, and there will be new goods tomorrow.

Those buyers are afraid that they can't buy it tomorrow, and they all pay in advance. These guys keep explaining that it is difficult to supply this French material completely because of the limited raw materials. Saye knew that the supply of this kind of cloth was not large, not because of the shortage of raw materials, but because the sales volume was not good, and he did not continue to import it. Saye admired from the heart when he saw that vendors used women's psychology so skillfully and finally used the shortage to satisfy their appetite.

If an ingenious marketing plan is to defeat consumers through "ingenuity", then detailed marketing means that businesses win by a solid foundation. Four or two kilograms is indeed a lot, but it won't work if you use more. It is an irrefutable truth that "it is better to take it skillfully than to hit it". The story above is the best proof.

The appearance of detail marketing is closely related to the trend of "experience consumption" sweeping the world now. Experiential consumption is not limited to the experience of commodity functions, but a transcendence of this functional consumption. Experiential consumption emphasizes the feelings that customers get in the process of browsing, choosing and buying goods, and is gradually replacing the function of goods and occupying the first place in consumption motivation. This is nothing new in the field of consumer goods. The dreaminess brought to consumers by a dazzling array of supermarkets is an important factor to promote consumption. Detail marketing has become the "killer" of many manufacturers because it pays attention to customer experience.

P&G's Tide washing powder took 3 seconds to pour the washing powder in the advertisement, while the action in the secret washing powder advertisement only took 1.5 seconds. It leads consumers to mistakenly think that only a large amount of Tide washing powder can wash clothes, which is very uneconomical. It is such a small negligence in advertising that hurts the sales volume and brand image of Tide washing powder. Therefore, in today's increasingly fierce and cruel market competition, any small thing may become a decisive factor in "achieving great things" or "doing great things".