Analysis of mass communication knowledge about the tea-egg incident

Tea-egg incident refers to a large-scale food safety problem caused by the addition of non-edible pigment nitrite. This incident was widely spread in Chinese mainland, causing widespread concern of the media and the public.

From the perspective of communication, event communication covers a variety of communication channels and media, including traditional media and new media. Traditional media deeply interpreted and exposed the event through news reports, special reports and editorial comments, which further aroused public association and concern. In addition, new media also spread through social networking platforms, Weibo, WeChat official accounts and UGC (user-generated content) to deliver more direct and faster information. The interweaving and interaction of these information channels has deepened the influence and communication effect of the activities.

Most of the media reports on the incident focused on food safety, corporate reputation and consumer rights, which not only revealed the problems behind the incident, but also explained the shortcomings of relevant policies, regulations and supervision mechanisms. In addition, people's discussions and personal opinions published on social media also play an important role in the dissemination and analysis of the incident, and through this information feedback, the government, enterprises and the public are alert and reflective of such food safety incidents.

Generally speaking, the large-scale spread of the tea-egg incident has played an important role in promoting food safety awareness, and also enriched and promoted the development of media and network communication forms.