Corporate planning, new media operation which job is more promising?

One, the new media is the general direction, operation is only part of it

New media is a new type of media.

New media is the inheritance of traditional media and update, in the Internet has not been widely developed, the media performance in our lives only newspapers, television media to realize, and now the rapid development of the Internet, but also the birth of the new media of this new thing, it will be in the past in the television, newspapers can show things are converged on the network, the new media is based on digital technology, with the network as a carrier for the new media, the new media is to the digital technology as the basis, to the network as a carrier for the new media. New media is based on digital technology, the network as a carrier for the dissemination of information media, and the old media have a great difference.

The new media platforms that are currently available are: WeChat Public, Today's Headlines, Baidu Xingjia, UC Headlines, Weibo, etc. The main content generator is the user, and the content provider is also the user, which is the so-called UGC.

And the new media operation is just a subdivision in the general direction of the new media, which is mainly through the continuous output of the content and the optimization of SEO, etc. For example, the optimization of SEO, which is the most important part of the new media operation, can be used to optimize the content of the new media, which is the most important thing to be done. SEO optimization, such as the rapid grasp of hot news, which is also a necessary skill for new media operation.

Second, the industry demand for new media operation determines its value

To determine whether an industry has a future, we can observe from the demand.

Any open a job site, just enter the word "new media" in the search box, you will see a series of positions, including new media operations, new media editors, new media planning, supervisors, managers and so on, and the demand for these positions are all greater than 450, indicating that the demand for this position is still the current situation. The demand for positions is still quite large at the moment.

For the media industry, the demand for new media operation talent has significantly surpassed the previous popular advertising, film, television, publishing and other industries, and even ahead of the demand for Internet talent, in the first echelon of talent demand.

New media, Internet word frequency statistics are divided into first and second place, attributed to the traditional media and new media to the Internet logic of the great convergence. Internet + new media is located in the first echelon of the employment sequence, the demand for talent is strong.

In addition to the native Internet enterprises, the traditional media and communication industry in transition, the incremental increase in talent is almost entirely tilted sharply to the new media positions, the talent demand positions all new media. Media technology era has become a reality, the mobile Internet as a representative of the Internet cross-border wave is unprecedented momentum to subvert the traditional media industry, the previous media pattern is on the verge of collapse, Internet media is bound to become the dominant force in the media industry.

Three, new media operation skills and a few essential tools

1. to have good writing skills

While there are so many tips to do a good job of new media operation, but in the end, the article is well written is the hard way. If you are still a white man, it's okay, you can give yourself a small goal, for example, write an article every day, the subject matter is customized, so maintain a month, your writing skills will certainly have a substantial increase.

2. Know how to take advantage of the publicity

Can imitate Durex copywriting to create

To know how to track hotspots, create hotspots, and to do according to the hotspot to write articles to win the public's attention.

3. Learn to beautify your articles

To stand out in the many new media accounts, it is not enough to have literary talent, but to learn to beautify the articles you write.

4. Verticality should be high

To send articles in your own positioning area

Keep the verticality of certainty, the higher the verticality, the more likely to be known by the people in the field.