How do banks retain customers?

Banks should pay attention to service details and make customers willing to stay.

Today, with the development of banking services becoming more and more homogeneous, details become the key factor to attract customers. If customers don't feel the difference in the general direction, details will become the key factor to seize customers.

First of all, in the network environment, we should provide customers with a refined soft environment. It's best to decorate with warm flowers, so that customers will feel very happy when they see them. Free WiFi is provided in the network, some places for people to rest are set up, some free newspaper tea and fruit snacks are provided, and reading glasses and umbrella stands are also provided for convenience.

Secondly, attention should be paid to details in service, and there should be a willingness to take the initiative to serve. If staff members see that customers, especially older customers, have difficulty in operating some smart devices at outlets, they should come forward to guide the operation in time, learn to observe customers at different outlets, observe their needs from their body language and facial information, and provide targeted services to customers.

If a customer forgets something in the business hall or on the counter when handling business, he should keep it properly, get in touch with the customer in time, constantly enhance his skills, improve service efficiency, do a good job of diversion again and again, reduce the pressure on the counter and save time for the customer.

Finally, the service attitude. The object of banking service is people. It is not enough to rely solely on the model and formulaic smile service, but more should really make them feel warm.

Many customers, especially the older ones, are vulnerable at heart. Some of them are slow to act, and they are confused about filling out all kinds of bank documents. Sometimes your impatient eyes and actions may hurt them. Therefore, as a bank service staff, you must give them full respect and care, greet them warmly when they enter the door, patiently guide them to fill out the documents, and give them thoughtful greetings. Give them a cup of warm water at the right time, chat with them, and smile and say goodbye when they are done, so that customers can keep a happy mood from beginning to end.