10 catering mode

Anyone who can do the 10 catering mode has made money.

0 1, personal stall: a simple mode of individual entrepreneurship

Setting up a stall is the first step for many people to start a business, especially for entrepreneurs who have no industry experience and lack start-up funds. Setting up a stall is the lowest cost option for trial and error.

Breakfast stalls, night market stalls, subway stations and food stalls at the entrance of the community are very profitable, although their business is small. I used to know a pancake vendor. He sets up a stall at the gate of the village in the city, and sells it for five hours every morning, earning 200,000 to 300,000 a year. Without perseverance, you can't do business. As the saying goes, "Without perseverance, there is no constant production." If you decide to set up a stall, you must strive to be the "king of stalls". Setting up a stall also requires a mission and vision. Driven by the vision, it is possible to turn a roadside stall into a super giant like Wen Heyou.

02. Husband and wife shop: the first choice for starting a business to make money.

Couples' shops are generally opened around residential areas, schools or office buildings, only to solve the problem of customers having two meals a day. Because it solves the rigid needs of customers, it is also very profitable if it is done well. There is a maocai store in front of our community. The store is not big, but business is good every day. Husband and wife have been in business for more than ten years, and I heard that they bought several suites in Xi 'an.

The mom-and-pop shop that makes money doesn't need to be too big, usually 50 or 60 square meters, but it must be clean and hygienic; The product does not need to be too complicated, novel and popular, with good taste and stable quality. Do not need excessive service, just be easy-going and sincere; You don't need any publicity and concessions, as long as you open the door on time every day, when you are busy or idle, don't disturb customers when they don't need it, and you will always be there when customers need it ... The management mode of the mom-and-pop shop is to repeat a simple thing 1000 times and precipitate those loyal customers who belong to you through continuous screening. This is a bloom model of self-management. I only do my own thing and leave the rest to customers and the market.

If the mom-and-pop shop does well, it can be made into a direct chain, or it can take the franchise route. In any case, it is naturally more worth looking forward to when the business is bigger.

03, group meal stalls: personal entrepreneurship training model

The concept of group meals may be unfamiliar to many people. Simply understood, it is canteens and restaurants, including school canteens and canteens of enterprises and institutions. Group meal stalls and various food city stalls outside are all good projects worthy of the first choice of catering entrepreneurs. The biggest advantage of canteens and food stalls in the food city is that there is no shortage of customers, and the customers are very accurate. Generally speaking, students and office workers are mainly young people. Many restaurants also have format restrictions, forming a competitive environment of monopoly operation internally, which is undoubtedly a good thing for entrepreneurs.

If you want to run a good enterprise, you can basically grasp three principles: ① Good quality and low price. Products should be affordable and taste good. Whether students or office workers, as a daily working meal, cost performance is still very important. It's nothing to eat a big meal once in a while, but the daily working meal should be delicious and affordable. (2) the speed should be fast. People who go to canteens and food cities have limited time, and the time spent eating in restaurants is relatively short every day, so speed equals income. If you want to sell more, you must be quick. Moreover, no one wants to stay in the noisy environment of oil smoke for too long, and everyone wants to eat quickly and leave early, so efficiency improvement is also very effective in improving customer satisfaction. Why do restaurants generally sell fast food well? Because fast food is the fastest and most convenient.

③ Better service. Some people say that this kind of business needs what services? The service of the stall is mainly reflected in the attitude towards the guests. Be kind, send some free soup, some free side dishes, and then send a napkin after eating. I believe many people are willing to come here for dinner often.

The stalls in canteens and food cities are more suitable for individual entrepreneurship, more stable than roadside stalls, and make less money than roadside stalls. And the booth is well run, and opening a physical store will be a step closer to success.

04. Private restaurant: making big money in niche mode.

The mode of private restaurant has existed for a long time. The difference is that private restaurants used to start with the boss's personal network resources, and later they were maintained by word of mouth. Now, with the help of short video platforms, comment group buying platforms and various self-media platforms, private restaurants are more likely to get traffic.

What remains unchanged is that if private restaurants want to develop for a long time, they still have to rely on their characteristics and word of mouth to attract people. Because customers go to these places to eat, they want fresh experiences. If they can't bring surprises and freshness to customers, it will be difficult to form repurchase and communication.

Private restaurants are suitable for projects with slightly higher unit price and distinctive products, and are not suitable for too popular catering. Xi 'an has a private restaurant, which specializes in creative dishes and Jianghu dishes. It's in an office building. The store is not big, but the business model is excellent, and it will be listed every year. Now it has opened many branches and become an online celebrity shop where many young people punch cards.

Private restaurants are suitable for individuals and teams who have certain restaurant management experience, a large number of contacts, a marketing mind, and know how to do a good job in private areas. Many people don't understand catering, just think about small investment and blindly drive the store into the building. The result is very miserable.

Besides, do you think that private restaurants only make money by selling vegetables? In fact, there is also a lot of knowledge here. Many people who sell wine, cigarettes, tea and antique calligraphy and painting do business with the help of private restaurants. Because the restaurant is a place with strong scenes and strong repurchase, catering only provides a social scene, and things other than social activities may be the real business.

05, pure takeaway shop: thinking determines the way out.

The popularity of take-out has led many people to discover new business opportunities, and many people are optimistic about the pure take-out model, because the investment is small and the income is large.

When the take-out was just emerging and the platform control was not so strict, many people rented private houses in the village in the city to transform a kitchen. The same product was hung up in several stores, and the account number was changed when the packaging was changed. A small kitchen opened nine stores on three platforms (Baidu glutinous rice was still there), with more than 200 orders a day and more than 2,000 orders all day, easily surpassing most Chinese restaurants and fast food restaurants.

Takeaway products and services are completely different from in-store food and retail, but a new species that combines in-store food and retail thinking. Therefore, the pure takeaway shop seems simple, but it is not easy. Coupled with fierce competition and fighting, it has already become a red sea.

How does a pure takeaway shop make money? There are four core points:

Study the traffic rules of the platform and learn how to spend money to buy traffic effectively;

Study platform operation routines and know how to do refined operation and customer experience;

To study customer habits, we should make products and services around customer groups, establish contact and interaction with customers, and keep customers fresh at all times; Small profits but quick turnover reduce costs and increase profits through volume accumulation.

Of course, it is also difficult to make money from a pure takeaway shop. To make money, we must win by scale in the end. Because large-scale operation will enhance the overall competitiveness and reduce costs and marginal costs. Therefore, the pure takeaway shop seems to have a small investment, but in fact it is more of a small shop, making money by scale. If you can understand the truth, then good ideas can bring you a new way out.

06. Takeaway franchisees: Choice is greater than effort.

"I want to make a takeaway but I don't understand. Can I make money by joining a brand?" This question is often asked. Of course, joining can make money, and of course you may be cut into leeks. The key is how to choose and how to do it.

I talked about the four points of making money from pure selling points, that is, to examine whether a pure takeaway project is worth doing:

① Look at the scale of brand stores. How many stores has the company opened, whether it can get lower raw materials from brands, and whether it has higher gross profit by relying on scale effect. If the cost of joining a brand is higher than doing it yourself, it is certainly not worth recommending.

2 Look at the brand influence. Whether the brand influence is great or not depends on the relationship between the brand and the platform. Whether you can get a lower point by joining the brand signing platform can explain the problem. For example, if you open your own store normally, you can deduct 25 points, and many chain brands can be as low as ten points. If a brand does not have the bargaining power in this respect, it means that the brand influence is not enough, and in this case, it needs to be reconsidered.

③ Look at the brand's agency operation ability. The core of the take-away ratio is not the product ability, but the agent operation ability. The ability of agency operation lies in whether you understand the rules of the platform and the details and skills of operation. If a brand completely ignores how franchisees operate online, or just teaches franchisees how to advertise to buy traffic, then such a brand is debatable.

④ Product capability. Customers of the take-away platform are tired of eating for a short period of time, so it is very important to strengthen the operation and improve the relationship with customers. Another important factor is the iterative ability of product renewal, which is also an important indicator to consider the strength of a brand. Whether new products can be put on shelves regularly and whether franchisees can be given more product support is an important factor in examining a takeaway brand.

Through the above four points, we can basically judge whether a pure takeaway brand is worth joining.

07. Build your own brand: from house number to brand.

Now more and more young people want to build their own brands. You know, these are the first steps, but not all. The first step to be a brand is to make yourself look like a brand in image. Most entrepreneurs can do this,

Whether you imitate big names or use your imagination, you can appreciate the importance of store image. The second step of making a brand is to enhance the core of the brand. This includes positioning brand differentiation, shaping differentiation, doing well in management and operation and product standardization, so as to achieve the purpose of bringing consistent products and services to customers. At the same time, we should let our stores get rid of the experience-led management mode and use scientific and systematic methods to do store operation management.

The third step of the brand is expansion and publicity. Through the expansion of the number of stores and brand promotion, enhance the brand market share, let more consumers know about you and recognize you.

08. Franchise: the extension of direct selling mode

There are two franchise modes in catering industry, one is franchising and the other is brand franchise chain.

Franchising is relatively reliable, because it is an extension of the direct mode. Many directly operated brands, due to the limitation of funds, resources and experience, will affect the speed of brand expansion, and the speed and scale will directly affect the brand competitiveness and business model, so franchising has become a new expansion model.

The cooperation mode of franchising is: the store is developed and invested by the partner, but managed and operated by the company. Such as Yum! China is a super franchisee of Yum! Global. Joining a brand like KFC, franchisees are more like investors in stores, because other business-related matters are handled by the company. This one is more reliable. At present, many big brands in China are expanding through franchising, such as Jia Wei Liangpi in Shaanxi, West Young Master in Beijing, McDonald's, Dicos and many other brands. Their expansion model is franchising. If you have strong financial strength, it is also a good investment model to join the first-line brands and become their joining partners. After all, big brands will be more trustworthy and their natural income will be more secure.

09. Brand joining: Be a wind chaser who makes quick money.

If you want to join a brand, then you may encounter two situations: one is the traditional catering joining brand, and the other is the emerging fast-moving brand.

Traditional catering franchise chain refers to the brand reaching a certain scale, and after the whole business model is mature, the company authorizes some franchisees to participate. The company provides brands, products and business models, and franchisees operate stores independently after systematic training and study.

The advantages of joining this kind of brand are: the brand is relatively mature, the market influence is great, and the business risk is small. Of course, there are also shortcomings. One is that the joining fee and joining threshold are high, and those who do not meet the requirements may be rejected. The other is that the project is traditional, belonging to long-term deep-rooted projects, and it is not easy to make quick money. Join this kind of project, as long as you have perseverance, you can choose a good position, stick to it for a long time, and make money.

The quick way to join is to chase the wind, and the wind is short every time. Therefore, it is necessary to react quickly, constantly switch tracks, enter quickly when each category is hot, and leave quickly when the category enters a recession. If you can't keep up with the tuyere, you will become a pig that will fall when the wind stops.

10, handmade: collecting IQ tax for young people.

The last mode of making money is manual mode. The traditional way is to promote yourself through the community and the media, shape your own unique personal design, and then make products with goods through personal IP to achieve profitability. For example, in the official account of WeChat, there are all kinds of delicious foods, and there are all kinds of ingenious craftsmen in the circle of friends. The difference between these people and private restaurants is that they don't even have a restaurant, but they have technology, and they rely on their own technology to sell products through communities and friends. The rise of short videos has greatly upgraded this model, such as Li Ziqi, Eclipse, and Food Desk, all of which are relatively successful IP. There are also various traffic V's on the short video platform, all of which attract people through content and then realize through products.

In short, the consumption trend of young people in the future is to pursue individuality and hate sameness. Handmade in this way, the market will continue to grow. If we can combine new media such as short videos to create personal IP, I believe that realizing personal value through this road will also become a popular entrepreneurial project.