How to treat digital transformation

"In the context of the accelerated transformation of the global industrial economy to the digital economy, the digital transformation of enterprises has become a hot spot and knowledge of the times. The COVID-19 epidemic has brought unprecedented impact to China's economic and social development, and also provided new opportunities for transforming and upgrading traditional industries and cultivating and expanding emerging industries. According to the analysis of China Information and Communication Research Institute, from 20 15 to 20 19, the proportion of digital economy in the national GDP increased year by year, showing a linear upward trend. In 2020, the scale of China's digital economy will reach 39.2 trillion yuan, accounting for 38.6% of GDP, with a nominal increase of 9.7% year-on-year. As the central programmatic document that will affect China's economic and social development in the next five years, the Outline of the 14th Five-year Plan for National Economic and Social Development of the People's Republic of China and the Outline of Long-term Goals in 2035 (hereinafter referred to as the Fourteen Five-year Plan) contain unprecedented articles on "Building a Digital China". The "14th Five-Year Plan" clearly puts forward "giving full play to the advantages of massive data and rich application scenarios, promoting the deep integration of digital technology and the real economy, and empowering the transformation and upgrading of traditional industries", and puts forward the implementation of "empowering wisdom with data" action, so as to drive changes in production methods, lifestyles and governance methods with digital transformation as a whole. This shows that the development of digitalization is unstoppable and the era of digitalization is coming.

From the perspective of enterprises, what can digital transformation bring to enterprises?

For an enterprise, the core problem to be solved in digital transformation is how to meet the massive, fragmented, real-time and multi-scenario customer needs.

Digitalization has promoted the subversive change of enterprise operation mode. Based on the network, enterprises can directly connect with customers and establish a truly customer-centric operation mode. For example, through public comments, enterprises can achieve de-intermediation communication and exchange with customers. Users' online praise and word-of-mouth reduce the information asymmetry caused by poor channels, and promote enterprises to take customers as the center, continuously improve services and improve service quality.

Digitalization has also promoted the innovation and reshaping of enterprise business model. For example, Uber has not had a car since its establishment, but it has changed the global car rental market; Airbnb doesn't have its own property, which also makes the global hotel industry a headache. More and more traditional industries are moving from offline to online: for example, Anta Group has launched a new sales model of "all-staff shopping guide" in the epidemic, relying on digital platforms before and after; Insurance companies expand their business to the online end and launch online insurance; Retailers such as Wumart, Box Horse and Wal-Mart moved offline supermarkets online. There are countless examples of this. Digital transformation is based on the new generation of digital technology, connectivity, data as the key element, value release as the goal, and data empowerment as the main line, bringing an all-round new look to enterprises.