Jingdong supermarket and Tmall supermarket which is good Jingdong supermarket and Tmall supermarket advantages and disadvantages of the most complete comparison

Jingdong and Tmall difference is divided into the following points:

1, scale and capital difference:

Jingdong has been in the loss, even the acquisition of 1 store are in a strategic loss-making state, and Tmall supermarket behind the strong capital of Ali Group, since last year since July, Tmall supermarket invested more than 1 billion yuan to subsidize consumers, and quickly grow up. Not long ago, on July 14th, Tmall "afternoon tea", Tmall announced the launch of "double 2 billion plan".

Then in the consumer subsidies and optimization of services, and is expected to Tmall will reach 100 billion by 2018, becoming China's largest online and offline superstore. Compared with Tmall's big spending, Jingdong is obviously insufficient in terms of capital and scale, which dooms it to be difficult for Jingdong to carry out business in a bold manner.

2, the product difference:

We all know that Jingdong is based on 3C, mainly electronic products, while Tmall is to women's clothing, shoes and hats and other apparel products. For online supermarkets, the two are actually almost on the same starting line, basically covering daily necessities such as food, oil and groceries, mother and baby products, food and beverages, and so on, to realize the whole category.

The difference is that Tmall may appear to be "internationalized" a little bit, its imported products are more popular products; and Jingdong has shown an intention to make a big splash in the fresh food category.

3, logistics difference:

From the current point of view, Jingdong has some advantages. We know that Jingdong has invested heavily in express delivery. Jingdong has China's largest crowdsourcing logistics platform "Dada", Jingdong supermarket relying on Jingdong self-built logistics, it can be extended to more than 2,000 cities and counties throughout the country, 211 time, next day delivery services such as extensive coverage can be realized from 5 yuan postage.

In comparison, the logistics of Tmall supermarket is still mainly third-party logistics, Alibaba's big data logistics platform company Cainiao network is actually an open socialized logistics platform, united with SF, Sainty Express and other courier companies, in essence, or third-party logistics, logistics speed is still a little slower than the Jingdong.

The above is the difference between Jingdong Supermarket and Tmall Supermarket, summed up in fact, the two have their own benefits, can be said that the field is a little different. For everyone who is accustomed to use which will use which on the line. If you consider fresh food and so on, you can use the Jingdong, faster and also fresh.

Expanded Information:

The Tmall Supermarket is similar to B2B2C, while Jingdong is B2C. Specifically Tmall Supermarket is different from Tmall's traditional model of a single product and single store, and is a modified platform model, where the brands' goods will be united into the 11 central warehouses that Cainiao distributes nationwide and prepares exclusively for the Cat Supermarket.

Consumers order online, the cat super staff will shopping cart of goods packaged into a parcel, unified shipment, to the Wanxiang and other landing distribution companies to distribution. In this model, one is the Tmall supermarket does not exist inventory pressure, more like a consignment system, direct competition with the entity supermarket. Jingdong to the home of the model with Suning, No. 1 store similar, is a direct procurement and marketing model.

With entity supermarkets to achieve cooperation **** win, build a good centralized platform. Secondly, the profit model, Tmall earns storage and storage fees, logistics fees and other service fees, and Jingdong earn is the difference in price, the third is the Tmall supermarket logistics is basically outsourcing, and Jingdong is self-built logistics, can realize the "half a day," the logistics speed faster.