How do traditional enterprises play with the community?

In the era of WeChat Internet, many traditional enterprises are lost in this era. They find it difficult to sell their products and services in this era, and it is difficult to seize the dividend of WeChat Internet. I don't know how to sell, expand and amplify my products and services in the era of WeChat Internet.

Watching others do so well, why can't I catch the dividend of this WeChat Internet? Why can't we expand our products and services through WeChat Internet?

Several key points for traditional enterprises to do well in WeChat community economy

Who are your users?

For example, if you run a maternal and infant store, then your users are pregnant women and infants.

You need to understand their needs and why they are willing to join your community, and then you will know how to build such a community.

2. What are the pain points of your users?

Now the products are flooding, and the market is full of all kinds of maternal and child products. However, as a mother, she doesn't know which products are safe and secure. She spends a lot of time screening, which is a waste of time. In addition, many women are first-time mothers. She has no experience in this field and needs some professional guidance and experience.

3. What is your solution to users' pain points?

In view of the above pain points, first of all, you should have a good product, which is safe, secure and exquisite. This product is just what they need.

Secondly, you can teach them how to choose safe products and how to use them correctly from a professional perspective, and at the same time you can provide some professional knowledge and experience in parenting and so on.

In that case, as a mother, I would like to spend this money to join the your community. After joining the group, she will find that your group not only has good products, but also gives him a lot of screened maternal and child information every day, and then there are reference information provided by other mothers, which saves her a lot of time and energy and helps her avoid one pit after another. Then she is very willing to spend money for such a group.

Summary: If traditional enterprises want to establish a WeChat group, the most basic thing is that the products and services you provide are value-added, which can go beyond users' thoughts and allow users to quickly obtain high-quality and high-value services and information.

The products and services you provide cannot make users regret. If you provide products and services that users regret after buying, it is meaningless and will not last long for you to build a community.

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