Design Case of Self-made Mascot and Its Enlightenment

Design Mode and Implication of Homemade Mascot

Homemade mascot design patterns and meanings, friends who have seen the Winter Olympics know that the Winter Olympics mascot ice pier once set off a craze, and most mascots were designed according to their own characteristics. The following share the design patterns and meanings of homemade mascots.

Self-made mascot design pattern and its implication 1 1. mascot design pattern requirements

Enterprises usually display mascots when organizing some activities, and the mascot design of enterprises is like the totem of enterprises. Brand image recognition on behalf of enterprises is the embodiment of enterprise brand image. The market competition is becoming more and more fierce.

The role of corporate mascots is unique and important. The design of corporate mascot is the totem of brand, another embodiment of brand logo design, and the embodiment and symbol of corporate brand.

Therefore, mascots should not only embody the concept and essence of beverage brands, but also embody the soul of mascot design. In order to strengthen the personality of corporate brands and highlight product features, many companies will seek the cooperation of animation companies.

If you have a good reputation for Ganoderma lucidum animation, choose the right people, animals or plants for abstract cartoon modeling. As an important logo design of enterprise brand, it is approachable, lovely and interesting, which makes the brand more acceptable to the public or target consumers.

Second, the meaning of the mascot

Mascots have the function of attracting public attention in information dissemination, so the role orientation of mascots must be clear and unique. Some designs rely on traditional entry points, such as animals, plants, creatures, allusions, myths, etc., and lack a sense of the times, novelty and similarity. Innovation is not sewing, and adding fashion elements to traditional models does not mean progress.

Mascots have their own language and are irresistible. They don't need too many details, ceiling decoration or dominance. Needless to say, simplicity, completeness and clarity are also suitable for the design of mascots.

Design mode and meaning of self-made mascots II. Design a mascot yourself.

First, determine the mascot you want to be. You can search online. For example, I want to be a mascot with colorful patterns. So I found the template, which is a colorful flower.

Because among mascots, non-human prototype mascots are easier to remember than others, so we can imagine the draft of our mascot first, and then draw a draft in the book first.

After that, we open PS and select the layer as transparent, so that we can better use this template as the basis of the mascot.

After we choose the template, we should think about how this mascot expresses what I want to express! ~ Open the layer and put in a new layer.

Use the selected symbol to delete the extra edges with the key first, and then you want it to be like yourself.

After that, I began to design its image. You can personify flower patterns and add eyes, ears, nose and mouth to them. Using the ellipse tool, you can process the picture into what you like.

When finished, it can be renamed as colorful doll flower, and the mascot will be finished. Just save PNG. This mascot is called colorful doll flower! ~

Self-made mascot design patterns and implications 3 How to design a mascot?

First of all, mascot design should gather its own brand image. The brand mascot is the totem, the embodiment and symbol of the brand. Therefore, the mascot should embody the concept and essence of the brand itself, not only the appearance, but also the spirit.

Second, it should be novel, unique and concise. Only when the brand mascot is novel, unique and concise can it stand out, catch up with the trend, and be charming and attractive.

Third, strive to be beautiful and generous. Brand mascots have a sense of beauty, so the audience can never tire of seeing them and never forget them. Through the love of brand mascots, we will love the brand and its products, and never let the audience dislike mascots and thus the brand.

Fourth, reflect the positioning of the brand. Brand mascots must reflect the brand's positioning and personality, integrate with the brand, and must not deviate from the brand's positioning and personality, so as not to destroy the brand's image and foundation.

Finally, be lively and interesting. A lively and interesting mascot plays an inestimable role in the creation and development of the brand. Because mascots have strong plasticity and creativity, they can design different expressions, different postures and different actions according to their needs, making them more flexible and vivid, thus achieving unforgettable results.

In practice, domestic enterprises can create and use mascots of their own brands, competitors' brands, corporate atmosphere and other brands in their own enterprises or industries, so that enterprises can have more advantages in future competition.