Why do you want to do new media operations?

The operation of new media can be divided into new media and operation. The new media is relative to the old media. The old media we are familiar with include newspapers, magazines, radio stations and TV videos. In the past, we obtained information through these media. Nowadays, with the development of the times, the old media is gradually replaced by the new media. In the future, as long as the Internet is still in use, there will be jobs such as new media operation. First, why should enterprises do new media operations? In the Internet era, enterprises need marketing, and new media operation is the hottest carrier and channel of marketing, which is incomparable to traditional media. End consumers who mine user portrait products have different characteristics. The intersection of characteristics will produce new character tags, and the consumption behavior is very different. The application of big data makes the portrait more complete and provides more accurate decision-making basis for corporate strategy formulation. Through the operation of new media, targeted content output can meet the relevant content consumption of target groups, and at the same time, more consumer portraits can be obtained through marketing interaction, and customer value can be tapped. And the conversion rate is improved. New media create "hot topics" and enhance the popularity of brands or products through the output of content and the operation of users. At the same time, new media operations can spread new value-added services, provide content that conforms to consumers' values, communicate with consumers outside the scene, and provide interaction outside the consumption scene. User data collection operates users through new media operations, and through refined operations, strategic activities, and copywriting content output, we can better grasp the trajectory of consumers in different places. Second, why do individuals do new media operations? Personally, why do you want to do new media operations? First of all, because of Qian Jing. Even if you just started, you still have 4K-10K. Compared with other positions, the entry threshold of new media is relatively low, and it is even more beautiful if you are willing to work hard to enter the management. Second, you can exercise all kinds of abilities. The position of new media operation is very comprehensive and requires operators to have many abilities. For example: writing ability, project management ability, interpersonal communication ability, user insight ability, hot spot follow-up ability, channel integration ability, data analysis ability and so on. Ps skills and editing skills will be needed when necessary. what can I say? People with one more ability will have one more way out. It's not a loss to learn anyway.