What exactly is the new retail sales model proposed by Jack Ma?

What is the new retail model proposed by Jack Ma? Since Jack Ma proposed new retail in October last year, there have been many different opinions on what made Jack Ma think of the new retail model, and what kind of changes the new retail model will bring to the existing retail model. This article takes you through the past and present of new retail ...... New Retail Think Tank is here. The first site with the latest ideas. We provide authoritative interpretation and trend analysis of new retail, as well as the most practical case studies.

Yun Ma put forward the "new retail" at the 2016 Yunqi Conference, Ma Yun: the future of retail is not to think about learning how to sell things, but to learn how to serve your customers. Zhang Yong: one of the signs of the realization of the new retail is that, regardless of online or offline, regardless of which sales channel, can do "consumer identification, can reach, can operate". Accenture: Companies in the retail and consumer goods ecosystem need to develop key competencies, including a sense of collaboration, "last-mile" delivery and advanced data science. What exactly is new retail? It's probably the topic that many retailers and brands are most concerned about today.

On October 13, 2016, Jack Ma, Chairman of the Board of Directors of Alibaba Group, gave a speech at the Yunqi Conference, which made everyone remember the "new five passes and one level" (new retail, new manufacturing, new finance, new technology and new resources). Ma Yun mentioned that the era of pure e-commerce will soon come to an end, and in the next ten or twenty years, there will only be new retail, and online and offline and logistics must be combined together to give birth to a true new retail.

Ma Yun in the IT Leaders Summit on April 2, 2017 again mentioned new retail. He said that e-commerce will continue to grow at a high rate in the next five years, but we need to think about what will happen ten years from now. Ten years later, pure e-commerce will be very difficult, offline retail will also be very difficult, so the new retail actually have to think about the integration of online and offline logistics together, the future of retail is not to think about how to learn to sell things, but to learn how to serve your customers. Traditional retail a variety of promotions, think of any method, is how to sell things. So, from selling things to serving others, is a huge change.