Must adhere to the traditional culture-oriented right

The traditional Chinese culture has a long history and is profound, it is created by all nationalities *** with the same, which has accumulated many valuable ideas and spirit, it is worth digging and carry forward. In the era of "Internet +", "Netflix" is a kind of amplifier, which can not only promote the inheritance and innovation of the excellent traditional Chinese culture and make it new vigor, but also through spoofing, hype and other forms of misinterpretation and trampling on traditional culture without any bottom line, making it difficult to show its excellent side. The former we call aesthetics, while the latter we call aesthetics. The former we call aesthetic, while the latter is called ugly.

To realize the creative transformation and innovative development of Chinese traditional culture, we need to rely on advanced means and methods, but also need to adhere to the aesthetic position. "Internet +" is certainly very important, the aesthetic this position, more can not be shifted.

Internet era of rapid change, "Netflix" the fate of many of them are each leading dozens of days, as today's us, has long been in the past of the various "Netflix" in the back of the mind, and the later is who is who, who is also difficult to predict. But it should be noted that the dissemination of excellent traditional Chinese culture, neither need to regard "Netflix" as a scourge of beasts, also do not have to regard it as a "life-saving straw", the premise is that we must adhere to the aesthetic position, rather than as a "summer bugs can not be Language ice" of the "hammer business". Keeping the right innovation in order to be everlasting. In the new era, we must adhere to the discriminatory treatment and inheritance, not only to awaken the excellent traditional cultural genes of Chinese culture, but also to give it new connotations and modern forms of expression to activate its vitality, which can also be seen as another interpretation of the aesthetic orientation.

The aesthetic orientation is not about hiding the bad and covering up the ugly, but is centered on seeking the truth rather than the false beauty. Ding's hometown, Litang County, was once a national poverty-stricken county, and officially withdrew from the poverty-stricken county sequence in February this year, removing the poverty cap. Ding Zhen red let more people care, pay attention to the local culture and tourism and education issues, in other words, here after the poverty, still need to consolidate the results of poverty alleviation, to prevent the return of poverty. At the same time, Ding Zhen himself is very limited level of Mandarin, this reality has not been Ding Zhen, as well as the media have not avoided, and now Ding Zhen is really trying to learn Chinese, hoping to contribute to his hometown, which reflects his true, simple beauty, which is also what Ma Baoguo lacks.

Data show that as of June this year, China has 940 million Internet users, is also one of the world's most developed countries in Internet technology, there is no reason why China's outstanding traditional culture should not be utilized to flourish on the Internet. However, it should always be borne in mind that the dissemination of traditional culture must adhere to the aesthetic standard. Choose aesthetic or ugly, the initiative is in our own hands.

(Author: National Institute for Cultural Development, Wuhan University)

(Editor: Zhang Xue'e)